Nationwide - December 22, 2024 (USANews.com) - Bruno, an untraditional new wine brand founded in 2024 by Bruno Golombek, is changing the way people buy and experience wine. Breaking away from traditional wine marketing that focuses on varietals, vintages, or terroirs, Bruno takes a refreshingly modern approach by matching wines to the oddly specific occasions people experience in everyday life.
Golombek, a veteran of the mobile gaming industry, identified a glaring disconnect between the wine industry and younger consumers under 40. “The wine industry has been lost over the past decade, watching wine consumption drop while spirits and ready-to-drink options took off,” he explains. “Their solution? Gimmicks like wine in cans and bags. This is like having the tail wag the dog. But the problem isn’t the form factor; it’s that the marketing sucks.”
With Bruno, the mission is clear: to demystify wine and make it approachable, relatable, and fun. The brand sources high-quality wines directly from independent winemakers with authentic stories, offering full transparency about the origins and crafting of each bottle. Unlike mass-produced bulk wines, Bruno’s collection emphasizes quality over quantity, making it easier for customers to trust what they’re drinking.
One of Bruno’s key differentiators is its branding. The company embraces a modern aesthetic that resonates with younger audiences, bypassing the pretension often associated with wine culture. Even before its official launch, Bruno’s merchandise was a hit, reflecting the brand’s unique appeal.
Selling exclusively online, Bruno leverages its expertise in performance advertising to reach customers where they are—on their devices. The response has been extraordinary, with their ads performing five times better than industry averages. This success speaks to Bruno’s ability to connect with consumers who feel overlooked by traditional wineries.
Bruno’s philosophy is simple yet transformative: wine is about the moments in life that call for a glass, and there’s always a perfect wine for the occasion. Whether it’s “celebrating your work nemesis quitting,” “Christmas with family members who voted for the other person,” or “wine to take on a boat you’re pretending to own,” Bruno has you covered.
By reframing wine around moments and stories, Bruno creates a relatable and engaging experience for its customers. The focus is not on confusing jargon but on making wine a companion for life’s highs and lows.
“The idea is to show people that life is a little better with a glass of wine in it—the persona of Bruno is here to be your wine guy,” Golombek says. This customer-centric approach aligns with Bruno’s core values of fun, authenticity, and transparency.
As Bruno grows, the brand continues to innovate, aiming to make wine accessible and enjoyable for a new generation of enthusiasts. By blending high-quality products with smart marketing and a relatable personality, Bruno is setting a new standard for how wine can be sold—and enjoyed.
To learn more about Bruno and explore its collection, visit Bruno Wine or follow on Instagram at @brunowineco.