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Stepan Baghdassarian and the Renaissance of Armenian Wines: Soaring to New Heights
Nationwide – January 2, 2025(USANews.com) – Stepan Baghdassarian, President and founder of WinesofArmenia.com, has created a platform that bridges the gap between wine enthusiasts in the United States and premium Armenian wines. Through his pioneering efforts, Baghdassarian has played a pivotal role in elevating Armenia’s emerging wine industry, establishing himself as a leading advocate for Armenian wines in the U.S. With a background in law and an enduring passion for fine wine, he has transformed a personal interest into a thriving business. His work has brought visibility to an often-overlooked wine region, blending tradition with modernity.Baghdassarian's journey into the wine business began in 2005 when he founded MyWinePlus.com, an online retailer specializing in premium wines from classic regions such as Bordeaux, Tuscany, and Napa. His expertise and love for discovering exceptional wines and regions laid the groundwork for a significant turning point in 2010. That year, Baghdassarian identified an untapped opportunity: the growing renaissance of winemaking in Armenia. This inspired him to launch WinesofArmenia.com, a dedicated platform for importing and marketing Armenian wines.
Armenia holds a unique place in the history of wine. Often regarded as one of the world’s oldest winemaking regions, its rich history is deeply intertwined with viticulture, dating back over 6,000 years. However, modern winemaking in Armenia experienced a significant revival in the early 21st century. Small, independent wineries began combining traditional practices with modern techniques, producing wines that encapsulate Armenia’s unique terroir and history. Baghdassarian saw the immense potential in this revival and was determined to bring these exceptional wines to a global stage.
"Armenia’s winemaking story is one of resilience and innovation,” says Baghdassarian. “These wines are not just beverages; they are narratives of tradition, history, and modern craftsmanship. I wanted to be part of telling that story.”
Through WinesofArmenia.com, Baghdassarian has established a vital distribution channel for Armenian wineries. Many of these producers, despite their craftsmanship, lacked the resources and access to market their wines internationally. WinesofArmenia.com not only addresses this gap but also provides a curated selection of premium wines that reflect the essence of Armenian viticulture. Each wine offered on the platform is accompanied by a detailed story about the producer and their unique winemaking process. This approach has fostered a deeper connection between the wines and consumers, enabling them to appreciate the artistry and heritage behind each bottle..jpg?alt=media&token=c9dbf3a0-225f-47e9-855f-4d1da060f0c7)
Baghdassarian’s work has gone beyond importing and selling wine. He has become an ambassador for Armenian wines, sharing his expertise through tastings, educational events, and collaborations with sommeliers and wine experts. By introducing these wines to American audiences, he has helped shape perceptions of Armenia as a growing force in the global wine industry.
One of the defining aspects of WinesofArmenia.com is its singular focus on Armenian wines. While many importers and retailers concentrate on well-established wine regions, Baghdassarian has carved a niche in an underrepresented market. His commitment to quality, authenticity, and storytelling sets the platform apart. This dedication has positioned WinesofArmenia.com as the largest retailer of premium Armenian wines in the United States.
“No one else is doing what we’re doing,” Baghdassarian explains. “We’re not just selling wine; we’re building a bridge between Armenia’s rich winemaking heritage and the modern wine enthusiast.”
The success of WinesofArmenia.com is a testament to Baghdassarian’s entrepreneurial spirit and vision. His work has empowered Armenian winemakers, giving them a voice in an increasingly competitive market. It has also offered American wine enthusiasts the opportunity to explore a region steeped in history and innovation.
Baghdassarian's efforts are not solely focused on commerce but also on cultural exchange. By showcasing the depth and diversity of Armenian winemaking, he has introduced audiences to a story of resilience and craftsmanship. WinesofArmenia.com has become more than just a retail platform; it serves as a celebration of Armenia’s heritage and its place in the global wine conversation.
The journey of WinesofArmenia.com reflects Baghdassarian’s ability to merge passion with purpose. His vision and dedication have brought Armenian wines to new heights, enabling small, independent wineries to thrive on an international scale. As Armenia’s winemaking renaissance continues, Baghdassarian remains at the forefront, championing the stories and craft of Armenian producers.
For more information on WinesofArmenia.com, visit WinesofArmenia.com or follow them on Instagram @winesofarmenia_com and Facebook WinesofArmenia.com.