Toyosi Etim-Effiong, a prominent media entrepreneur and founder of That Good Media, is making waves in the African film industry at the 2024 Essence Film Festival. With over a decade of experience in the entertainment industry, which most recently includes joining the board of Rolling Stone Africa, Toyosi has been a driving force in championing Nollywood, Africa's vibrant film industry.
From being a featured panelist at the Essence Film Festival to now convening Nigeria Day at the festival, Toyosi has been instrumental in empowering African filmmakers and storytellers. Her recent appointment to the board of Rolling Stone Africa further solidifies her commitment to preserving the authenticity of African stories and bringing them to a global audience.
At the 2023 Essence Festival, Toyosi hosted a stakeholders' forum where top Nollywood figures discussed their aspirations and plans for the festival. With Nigeria being the second-largest film producer in the world, Toyosi's involvement marked a significant milestone for the Nigerian creative sector.
This summer, Toyosi has been invited to explore New Orleans as a potential filming location for Nollywood movies, highlighting the cultural synergy between the city and West African traditions. The panel she will be moderating, "BUILDING BRIDGES: Collaborating with Nollywood for Global Success," will delve into the transformative potential of cross-cultural collaboration with Nollywood.
Featuring esteemed artists such as Richard Mofe Damijo, Omotola Jalade Ekeinde, Editi Effiong, Uche Jombo, and Stella Fubara, the panel will explore strategies, partnerships, and creative exchanges that propel Nollywood onto the global stage. Moderated by CNN's Stephanie Busari, the discussion will shed light on the pathways to success through collaboration, innovation, and diverse storytelling.
Toyosi Etim-Effiong's dedication to elevating the African film industry at the Essence Film Festival is a testament to her passion for showcasing the continent's rich and diverse narratives. Her work continues to inspire and empower filmmakers, bridging cultural gaps and fostering global connections through the power of storytelling.
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