A Mother–Daughter Vision Is Redefining Medical-Grade Skincare in America

G&U Skincare, founded in 2020 by Andrea Gomez and her mother, Dr. Katty Gomez, is a physician-informed, sustainable skincare brand based in Florida. The company bridges dermatologically supported performance with conscious formulations designed to enhance skin health while prioritizing environmental sustainability.

In a beauty industry often driven by trends and influencer culture, Andrea built G&U Skincare around principles of clinical expertise, legacy, and a passion for sustainable beauty. Together with her mother, Dr. Katty Gomez, a Medical Doctor with over 26 years of experience in skin health and advanced aesthetic skincare practices, they set out to create a brand that combines medical expertise with eco-conscious skincare solutions.

Identifying the Gap in Skincare

Andrea observed that many consumers were forced to choose between two extremes in the skincare market:

• Clean beauty brands that offer lower concentrations of active ingredients,

• Clinical skincare brands that often focus on aggressive ingredients with little attention to sustainability or ingredient consciousness.

“There was a gap for a skincare brand that respected both skin biology and the environment,” says Andrea. This insight sparked the creation of G&U Skincare.

Today, the brand serves professional women aged 25 to 60 who are seeking corrective skincare solutions that target concerns like hyperpigmentation, melasma, fine lines, and visible signs of aging, without relying on harsh chemicals.

Physician-Informed, Science-Driven Formulation

Dr. Katty Gomez, with advanced skincare certification from Harvard and over two decades of experience working with patients, leads the scientific formulation of G&U Skincare products. Her clinical background ensures that each product respects skin physiology and incorporates ingredients that are both compatible and stable, with a focus on long-term skin tolerance.

“We formulate for long-term skin health, not fleeting trends,” says Dr. Gomez. “Our goal is to provide products that work in harmony with the skin, not just deliver immediate results.”

This physician-informed approach sets G&U Skincare apart from influencer-driven or trend-based beauty brands. It ensures that products are effective while maintaining a commitment to ingredient transparency and sustainability.

Targeting Common Skin Concerns with Thoughtful Formulation

G&U Skincare is committed to developing products that address specific skin concerns such as:

• Hyperpigmentation and melasma,

• Acne-prone skin,

• Early signs of aging and loss of elasticity,

• Fine lines and wrinkles.

Best-selling products include:

• 24K Gold & Snail Anti-Aging Serum – Formulated to hydrate and rejuvenate the skin,

• Tranexamic Acid Brightening Serum for Melasma – Designed to brighten and even out skin tone,

• Lash Boost Growth Serum – Aimed at promoting longer, fuller lashes,

• Tinted Sunscreen with Anti-Aging Properties – Offering both UV protection and anti-aging benefits.

Each of these products is created with carefully selected high-performance active ingredients, while maintaining an ingredient profile that is mindful of both skin health and sustainability.

A Multigenerational, Female-Led Skincare Brand

Andrea Gomez leads the brand’s strategy, expansion, and digital innovation, while Dr. Katty Gomez oversees the scientific integrity and formulation of their products. The mother-daughter duo combines decades of clinical expertise with a forward-thinking approach to sustainable beauty, creating a skincare brand that is rooted in both tradition and innovation.

“We’re not just building a brand,” Andrea explains. “We’re building a legacy, one that fuses generational wisdom with modern skincare needs.”

This multigenerational leadership structure gives G&U Skincare a unique edge in a crowded market, combining medical expertise, market vision, and a strong commitment to sustainability and luxury skincare.

Through their collaboration, G&U Skincare stands out by blending clinical experience with modern, eco-conscious formulations. The brand is positioned as a luxury yet accessible skincare line, focused on long-term skin health, while remaining grounded in real scientific expertise.

Expanding in the U.S. and Latin America

Headquartered in Florida, G&U Skincare operates through both retail and direct-to-consumer e-commerce channels. The opening of its retail location in Miami marks an important milestone in the brand’s expansion, as they continue to grow their presence across the United States and Latin America. Their bilingual positioning allows them to cater to diverse markets, serving customers with personalized skincare solutions that meet their unique needs.