Building Global Brands with Purpose: Oluwaremilekun Sokeye’s Visionary Approach

Oluwaremilekun Sokeye’s journey as a marketing professional has not only impacted her own career but has also played a significant role in the growth of two influential agencies: Ekoodigita and EkóòPR. Both operating across the UK and Africa, Sokeye’s strategic and creative direction has helped redefine how brands engage with audiences across borders. Her path to entrepreneurship was shaped by a blend of cultural insights, digital expertise, and an unwavering belief in the power of authentic storytelling.

A Journey Rooted in Communication

Raised between Africa and the UK, Sokeye’s early exposure to both continents gave her a unique understanding of the world’s diverse cultural landscapes. Her dual perspective on global markets has informed her approach to branding, particularly the need for businesses to resonate with local audiences while maintaining a universal appeal.

With a solid academic background, including a BSc in Communication Arts and an MSc in Marketing and Communication Management from Oxford Brookes University, Sokeye launched her professional career in communications and marketing. Her focus was always on how brands could use communication to create deeper connections and foster genuine relationships with their target markets. This foundation would later propel her into entrepreneurship, where her vision to merge African creativity with Western business acumen found its full expression.

The Birth of Ekoodigita: Merging Cultures for Global Impact

Sokeye’s journey into entrepreneurship began with the launch of Ekoodigita, a UK-based creative agency. With a mission to bridge the gap between global brands and diverse audiences, Ekoodigita was designed to combine digital strategy with authentic cultural storytelling. Sokeye recognized that today’s consumers crave not just visually appealing brands but also those that resonate with their values and experiences.

Ekoodigita's success was built on Sokeye’s ability to craft tailored digital strategies that helped clients stand out in an increasingly crowded market. By leveraging social media marketing, influencer partnerships, and carefully curated campaigns, Ekoodigita transformed the way brands interacted with their customers. Sokeye’s insight into audience behavior and social media trends allowed the agency to deliver campaigns that were not only creative but also effective in driving results.

EkóòPR: Championing African Brands on the Global Stage

As Sokeye’s vision expanded, she recognized an opportunity to support African brands in their quest for global recognition. This led to the co-founding of EkóòPR, a Lagos-based creative agency specializing in empowering African businesses and artists to make an impact on the world stage.

EkóòPR's focus on creating culturally relevant campaigns aimed at amplifying the voices of African brands helped fill a vital gap in the market. By providing tailored strategies for African clients, Sokeye was able to introduce a fresh perspective into the global branding conversation, one that celebrated African culture while ensuring commercial success.

With a foot in both the UK and Africa, Sokeye was in a unique position to bridge these two worlds. Her approach centered around a story-first methodology, drawing on cultural insights and market intelligence to craft campaigns that felt authentic and connected. The dual existence of Ekoodigita and EkóòPR allowed her to offer clients in both markets a comprehensive and strategic approach to global branding.

Branding with Intention: Authenticity at Its Core

For Sokeye, branding is about more than just a logo or color scheme, it’s about creating memorable, meaningful interactions. "Branding is not just how a business looks; it’s how it’s experienced," she explains. This philosophy became the bedrock of both Ekoodigita and EkóòPR’s approach, ensuring that every brand message was rooted in authenticity.

In a time when digital noise threatens to overwhelm consumers, Sokeye’s agencies have thrived by focusing on delivering content that is not only creative but also aligned with the values of the brands they represent. Whether working with startups or established enterprises, Sokeye’s approach centers on building long-term relationships with brands rather than chasing quick wins. Her goal is to ensure that every campaign is sustainable, with lasting impact.

Creativity Meets Strategy: A Powerful Formula for Growth

"My goal is to build globally relevant brands through storytelling, strategy, and excellence," Sokeye says, and this ambition shapes everything she does. From positioning brands in competitive markets to cultivating relationships with influencers and building brand communities, Sokeye has proven that creativity, when backed by solid strategy, is the key to lasting success.

Her work has become a testament to the power of combining creativity with business acumen. Each campaign is carefully crafted to ensure that the brand’s voice is not only heard but resonates with its target audience. This balance between creative brilliance and strategic thinking is what has helped both Ekoodigita and EkóòPR stand out in a crowded industry.

Connecting Brands with the Creator Economy

One of the standout aspects of Sokeye’s approach is her deep understanding of the creator economy. In an era where influencers hold tremendous power over consumer behavior, Sokeye has perfected the art of integrating creators into brand narratives. Her ability to forge authentic partnerships between brands and influencers has led to campaigns that feel natural and resonate with audiences on a personal level.

"I’m passionate about connecting brands and creators in ways that feel authentic and deliver measurable value," Sokeye explains. This approach has resulted in mutually beneficial collaborations that elevate both the brand and the creator, creating an ecosystem of growth and success.

Ekoodigita and EkóòPR Today: Leading Innovation in Branding

Today, Ekoodigita and EkóòPR are recognized leaders in their respective markets, consistently delivering innovative branding solutions that push the boundaries of conventional marketing. Sokeye continues to stay ahead of the curve, keeping an eye on emerging trends and evolving industry standards. As the digital landscape shifts, her agencies are uniquely positioned to help brands adapt and thrive.

Looking to the future, Sokeye’s vision remains clear: to help businesses scale globally with strategies that are both creative and data-driven. Her journey from communications professional to successful entrepreneur is a testament to the power of passion, strategy, and resilience.

The Legacy of Oluwaremilekun Sokeye: A Blueprint for Brand Success

For businesses seeking to build globally recognized brands, Oluwaremilekun Sokeye’s approach offers a valuable blueprint. Her work with Ekoodigita and EkóòPR proves that with a clear focus on authenticity, storytelling, and strategic execution, brands can not only stand out but also create lasting connections with their audiences across borders.

As Sokeye’s journey continues to unfold, one thing is clear: she is reshaping the way brands are built in the 21st century. Through her innovative approach and dedication to excellence, she has set the stage for a new era of global branding, one that emphasizes cultural relevance, creativity, and intentional strategy.

To learn more about how Ekoodigita and EkóòPR are helping brands reach new heights, visit their social media channels: Ekoodigita Instagram.