Built with Fortitude: The 21 Year-Old CEO Raising the Standard for Natural Supplements

Mickey Koedding is not your typical 21-year-old CEO. While most young entrepreneurs dream of the spotlight, he’s quietly building something that truly matters: trust. Fortitude Supps, the supplement company he founded from scratch, is changing the game in an industry riddled with overhyped products and empty promises. But instead of focusing on flashy marketing or empty buzzwords, Mickey’s mission is simple: to deliver all-natural, effective supplements that actually work — no gimmicks, no fillers, no BS.

The Beginning of Fortitude Supps

At just 21 years old, Mickey’s journey to creating Fortitude Supps began with a problem he couldn’t ignore. The supplement market was flooded with products that made big promises but fell short when it came to actual results. Mickey was frustrated by the lack of transparency and the abundance of subpar ingredients. As someone who was passionate about health and fitness, he knew there had to be a better way, one that focused on integrity, transparency, and, most importantly, real results.

“I was tired of seeing these brands selling hype,” Mickey says. “I wanted to create something that people could rely on. Supplements that weren’t just good for the body but were rooted in honesty and discipline.”

Fortitude Supps wasn’t built with outside investors or big sponsors. It was built with passion, hard work, and a clear mission to offer something different. Mickey understood that to make a real impact in the fitness and wellness community, he would have to offer more than just another supplement. He would have to earn the trust of his customers, something that’s increasingly rare in a market where profit often trumps integrity.

The Struggles and Obstacles

The road to building Fortitude Supps was anything but easy. Starting from scratch, Mickey faced more than his share of challenges. “It wasn’t an easy ride. I believed that if I stuck to my principles, stayed patient, and kept building with integrity, it would eventually pay off. I wasn’t here to chase hype, I was here to build something real.”

One of the biggest hurdles? Breaking through in an industry dominated by flashy marketing and influencer-driven noise. While many brands leaned into gimmicks, Mickey took a different path—one grounded in substance over spectacle.

“I wasn’t interested in selling hype. I wanted to create something people could actually rely on,” he says.

At the heart of Fortitude Supps is a commitment to transparency. Every ingredient is listed clearly and honestly, with no hidden blends or filler-packed formulas. “I want them to trust what’s on the label,” Mickey says. “When we say our products are all-natural, we mean it. When we say no fillers, it’s true. That’s what sets Fortitude Supps apart.”

The Turning Point: Building Trust with Customers

For Mickey, the breakthrough didn’t come from viral marketing or clever ads. It came from consistent, high-quality products and real engagement with his community. Fortitude Supps didn’t rise to success overnight, but over time, loyal customers started to notice the difference. Word of mouth spread, and soon, Fortitude Supps was being featured by local fitness communities and online wellness platforms.

“We’ve built our customer base from the ground up,” Mickey says. “People trust us because they can see the results. We don’t rely on hype or empty promises. Our products speak for themselves.”

What began as a small operation has grown into a brand that resonates with fitness enthusiasts who want more than just another quick-fix supplement. They’re looking for products that deliver—made with clean, effective ingredients and none of the unnecessary additives so many other companies rely on.

What Makes Fortitude Supps Stand Out

What makes Fortitude Supps different from the competition is simple: Mickey’s commitment to delivering quality over quantity. While most supplement companies pump out flashy products with exaggerated claims, Mickey took a different route. Fortitude Supps is a brand built on transparency, discipline, and mental toughness. It’s a reflection of Mickey’s mindset — one that’s rooted in consistency, honesty, and results.

“We’re not trying to sell hype,” Mickey says. “We’re here to sell results. And we want our customers to know exactly what they’re getting when they buy from us. No hidden ingredients, just clean, effective supplements that work.”

One key element that sets Fortitude Supps apart is Mickey’s hands-on approach. He’s not just a figurehead; he’s interacting with customers, listening to their feedback, and ensuring that every product meets the highest standards. “I'm 21, and I'm building this brand from the ground up," Mickey says. "I'm not a distant CEO I'm hands-on every day, connecting with customers and making sure we're doing things the right way”

This level of personal involvement has helped Mickey create a brand that feels authentic and genuine. Customers don’t just buy from Fortitude Supps — they buy into the mindset Mickey has built around it.

A Mindset of Fortitude

Fortitude is more than just a name; it’s a way of life. It’s a mindset that embodies the mental toughness, consistency, and discipline that Mickey lives by every day. And it’s what he wants his customers to embody as well.

“It’s not just about taking supplements,” Mickey says. “It’s about building strength — physically and mentally. When you have fortitude, you can tackle anything. That’s the message behind our brand, and it’s what drives everything we do.”

Fortitude Supps isn’t just about selling products; it’s about inspiring people to be their best selves. Mickey believes that true strength comes from within, and that’s why every supplement is designed to support not only physical performance but mental fortitude as well.

The Future of Fortitude Supps

Looking to the future, Mickey’s vision for Fortitude Supps is clear. He’s committed to continuing to build a brand that puts quality, transparency, and results first. And as the brand continues to grow, he’s focused on expanding the range of products, ensuring that every new supplement meets the high standards Fortitude Supps customers have come to expect.

“I’m not here for short-term success,” Mickey says. “I’m here to build something lasting — something people can trust for years to come.”

Fortitude Supps is more than just a supplement company; it’s a reflection of a new generation of entrepreneurs who prioritize integrity over hype. If you’re tired of overhyped products and empty promises, it’s time to experience the Fortitude difference. Visit fortitudesupps.com today to explore our full range of all-natural, effective supplements and start your journey toward building strength from the inside out. Follow Fortitude Supps Instagram at fortitudesupps to join a community of like-minded individuals who are committed to real results and long-term success.