Why Air France and Radisson Blu Trust Us for Business English Training

In a bustling office in Antananarivo, Madagascar, Fenosoa Ralalarijaona sat across from a group of corporate executives, preparing to conduct yet another session of Business English Training. As the founder of the company, Fenosoa knew this moment wasn’t just another lesson in vocabulary and grammar; it was a transformative experience for the professionals gathered in the room. It was a moment of tension and revelation, where language barriers were shattered, and communication turned from struggle to seamless.

Fenosoa had always been captivated by English. However, growing up as a French speaker in Madagascar, learning English often felt like an arduous translation exercise, constantly moving between two languages. After a decade of teaching, he realized that traditional language learning methods were too reliant on memorization and rote drills, leaving students with only fragmented knowledge that quickly slipped away. He sought something different — a system that would not only teach English but make students think, operate, and communicate effectively in it.

Through years of research and experience, he developed a groundbreaking methodology that focuses on immersion, real-world business tasks, and personalized learning. Business English Training was born from this vision, and today, it’s a top choice for companies like Radisson Blu, ILO, LeaderPrice, Air France, BRED, and GIZ, who entrust the company with developing their staff’s English communication skills.

The Evolution of Business English Training: From Concept to Success

Business English Training was founded out of necessity and passion. Fenosoa, dissatisfied with the conventional approach to language learning, crafted a unique system that encourages students to think directly in English rather than translating from their native language. He firmly believes that fluency isn’t just about speaking correctly; it’s about strategic thinking and effective communication in real-world contexts.

The road to success, however, wasn’t without challenges. Fenosoa’s method was far from traditional, and many were skeptical about moving away from rote memorization. But the results spoke for themselves. By tailoring the learning experience to the personal interests of each student and focusing on authentic business scenarios, Fenosoa was able to create a program that resonated deeply with professionals.

Companies quickly took notice. What started as a small operation in Madagascar began attracting global brands. Business English Training’s ability to teach professionals how to negotiate, deliver presentations, participate in global meetings, and write professional emails transformed businesses and careers alike.

Key Components That Set Business English Training Apart

The success of Business English Training lies in its core principles — an unwavering commitment to practical, contextual learning that is designed to foster confident, agile communicators.

1. Personalized Learning Approach
   At Business English Training, language acquisition isn’t one-size-fits-all. The company taps into the individual interests of each student, making the process both engaging and relevant. By connecting English to a student’s passions, they are more likely to stay motivated, learn quicker, and enjoy the process. It’s this personalized approach that keeps students engaged and eager to participate.
   
   

2. Real-World Business Scenarios
   Traditional language schools often focus on grammar and vocabulary, with little emphasis on the way English is actually used in the business world. Business English Training flips this model on its head by embedding practical business tasks — such as conducting negotiations, writing professional emails, or leading discussions — into the curriculum. Students don’t just learn English; they learn how to use it effectively in the workplace.
   
   

3. Critical Thinking and Strategy
   A key focus of Business English Training is not just teaching students what to say but empowering them to think critically in English. Through scenario-based learning, students are trained to analyze situations, form reasoned arguments, and articulate their ideas with precision. This approach helps them make strategic decisions and communicate more persuasively, skills that are essential in any professional setting.
   
   

4. Moving Beyond Translation
   One of the biggest obstacles for non-native speakers is the tendency to translate thoughts from their native language into English. Business English Training aims to break this barrier by immersing students in practical tasks that encourage them to think directly in English. This reduces hesitation, improves fluency, and ensures that students can communicate with confidence and ease, no matter the business context.
   
   

5. Cultural Competence and Global Communication
   In a globalized world, cultural competence is as important as language skills. Business English Training understands this and incorporates cross-cultural communication into its lessons, helping students navigate complex international business environments with poise and understanding.

Testimonials: What Clients Say About Business English Training

The effectiveness of Business English Training is evident in the success stories of its clients. As a testament to the program’s impact, several top executives and entrepreneurs have shared their experiences.

“Learning English with Business English Training is one of the best decisions I’ve ever made,” says Mialy, an entrepreneur who has been part of the program.

“Thanks to this program, I now speak confidently in my meetings,” adds Mohamed Cissé, COO of Airtel Madagascar, highlighting the practical benefits of the training.

These testimonials reflect the real-world results that students experience, whether they are looking to enhance their career prospects or drive business growth. The company’s focus on creating fluent, effective communicators translates into measurable success for both individuals and organizations.

What Makes Business English Training Different

At a time when many language schools are still focused on memorization and exam-based learning, Business English Training stands apart by creating a program that prioritizes direct application in the business world. Their students don’t just learn English — they become adept communicators who can thrive in global business settings. This unique methodology has been key to the school’s impressive track record of success with multinational companies.

The flexibility to tailor each program to meet the specific needs of clients is another key factor that differentiates Business English Training. Whether a company needs to focus on negotiation tactics, leadership communication, or professional writing, the program is adaptable and effective. For many organizations, this personalized approach has been the key to unlocking their employees’ full potential.

Elevate Your Team’s English Communication

For companies looking to sharpen their competitive edge in today’s global marketplace, there’s no better time to invest in business English training. With Business English Training, you’re not just teaching your team a new language — you’re giving them the tools to think, communicate, and lead with confidence on the global stage.

Don’t miss out on the opportunity to empower your employees and enhance their communication skills in English. Learn more about how Business English Training can transform your organization by visiting Business English Training’s Website today.

External Links:

• Fenosoa Ralalarijaona on LinkedIn