Fernando Gama Rahal: Transforming Global Franchising with Vision and Innovation

In the late 1990s, a determined young entrepreneur named Fernando Gama Rahal took a bold leap that would change the landscape of Brazilian franchising forever. He was about to introduce an American brand to Brazil, Good Pizza, setting the stage for an illustrious career that would redefine global business expansion. Fernando’s journey is one of resilience, passion, and vision, proving that entrepreneurship is not just about making business decisions but about building connections that span borders and cultures.

Born in Penápolis, Brazil, Fernando Gama Rahal was raised in a family where integrity and service to others were paramount. These values became the cornerstone of his professional life. At the age of 17, Fernando was selected by Rotary International for an exchange program in Pennsylvania, a life-changing experience that exposed him to a global perspective. The relationship he formed with his host family would later deepen, as Fernando took on the role of estate executor, a responsibility that echoed his lifelong commitment to service.

Armed with a background in Business Administration, Fernando set out to make his mark. His entrepreneurial spirit was matched by his commitment to education, which led him to earn his commercial pilot license in 1988, providing him with the discipline and decision-making skills that would become invaluable in his business ventures.

The late 1990s marked a pivotal time in Fernando’s career when he brought Good Pizza, an American brand, to Brazil. This endeavor, in partnership with Stan Zukos and supported by the Cherto Institute, was not just about opening a restaurant, it was about introducing an entirely new business model to a foreign market. It required understanding Brazilian tastes and preferences while maintaining the integrity of the brand’s American origins. It was a delicate balancing act, one that Fernando managed with precision.

This was just the beginning. Fernando soon helped introduce other international brands to the Brazilian market, including Arby’s and Subway, working alongside Global Franchising. Each project came with its own set of challenges, from navigating local regulations to overcoming market skepticism, but Fernando’s ability to adapt and innovate ensured success at every turn.

Throughout the 2000s and into 2010, Fernando expanded his operations, leading food-court ventures and creating successful retail concepts with major Brazilian giants like Grupo Pão de Açúcar, Carrefour, and Walmart. His brands, including Grão Espresso, Casa do Pão de Queijo, Grill & Cia, Rice n Spicy, became household names.

In 2023, Fernando took a bold step into the U.S. market, marking a new phase in his career. As partner and Franchise Director of Fiv5 Star Franchising, Fernando oversaw the company’s remarkable growth, driving annual revenue to nearly $3 million. His leadership was crucial in the brand’s official launch at the International Franchise Association Expo in Miami, a key event that helped put Fiv5 Star Franchising on the map. The following year, Fernando spearheaded a strategic joint venture with an investment group, securing a $1 million investment to fuel further growth in the U.S.

This move was not without its challenges, but Fernando’s vast experience in franchising and international expansion allowed him to navigate the complexities of the American market. His approach to franchising, which emphasizes adaptability and market understanding, proved to be the formula for success.

Today, Fernando stands as a leading figure in the international business and franchising world. His ability to connect global brands with local markets is unparalleled. What sets him apart is not just his business acumen but his deep commitment to sustainable business practices, innovation, and leadership development. Fernando’s career is not just a collection of business successes but a testament to his philosophy of fostering job creation, supporting international investment, and mentoring the next generation of business leaders.

His achievements have not gone unnoticed. In 2025, Fernando was awarded a Commendation from the City Council of Penápolis, São Paulo, for his contributions to the business world. He also published an academic article on large-scale internationalization methodologies, solidifying his reputation as a thought leader in the industry. As the author of O Poder do Franchising and a recipient of the Black Belt Business Award in Rio De Janeiro, Fernando’s influence continues to grow.

While his business career is marked by high-profile partnerships and groundbreaking successes, it’s Fernando’s commitment to people that truly defines his legacy. Whether it’s mentoring aspiring entrepreneurs, leading franchise teams, or giving back to his community, Fernando’s work is rooted in the belief that business should serve not just the individual but the greater good.

Fernando’s story is one of transformation, of overcoming obstacles, embracing challenges, and ultimately reshaping industries. His journey is far from over, and as he continues to build franchises, expand markets, and mentor the next generation, his mission remains clear: to create sustainable, innovative businesses that connect people and markets across the globe.

For those interested in learning from Fernando’s vast experience in franchising and international business, there is no better time than now. Whether you’re looking to scale your own franchise, expand into new markets, or simply seek guidance from one of the industry’s leading experts, Fernando Gama Rahal’s insights are invaluable.

Connect with Fernando Gama Rahal on http://www.linkedin.com/in/fernando-g-rahal