From 8 Lost Contracts to RealTrends Verified #1 in Plano, Texas: The Nick Good Story

In one week during the 2008 financial collapse, Nick Good watched eight properties under contract terminate. He went from expecting a life-changing payday to zero contracts, zero income, and a dead pipeline overnight. Today, that same operator leads The Good Home Team powered by PLACE at eXp Realty, the RealTrends Verified #1 real estate team in Plano, Texas, based on 2025 independently audited production data. The road between those two moments is a lesson in discipline, skill, and solving the right problems.

The Drive Home That Changed Everything

After the collapse, Nick did what many would do. He started applying for jobs. A company offered him a salary of $60,000 to $65,000 a year. On the drive home from his second interview, he turned it down. Not out of confidence, but out of clarity.

"I was expecting to make a full-time income on part-time efforts. The moment I understood that, everything changed," Nick recalls.

What followed was a complete reinvention. Nick mastered the art of calling expired and cancelled listings, reaching sellers who had already tried to sell and had already been let down. His first expired listing appointment in Allen, Texas, turned into a listing, a sale, and a buyer transaction worth north of $15,000 in commissions. That single skill became the foundation of everything he would build over the next seventeen years.

From that experience came the philosophy that still drives him. "Money changes hands when problems are solved. The bigger the problem, the bigger the exchange of money. That principle drives every business I have built," he says.

The Business He Built

Fast forward to 2026, and Nick Good is no longer a solo agent chasing listings. He is an operator. The Good Home Team is the RealTrends Verified #1 real estate team in Plano, Texas based on 2025 independently audited production data. The Good Home Team closed 162 transaction sides and $65.6 million in sales volume, ranking #1 in the city of Plano, #31 in Texas by volume, #33 in Texas by sides, #423 nationally by volume, and #370 nationally by sides.

But the sales team is only one piece. Over the past seven years, Nick has personally sponsored more than 220 agents into eXp Realty. He is also the Amazon bestselling author of Six Figure Agent and co-hosts the weekly podcast This Week in DFW Real Estate.

Beyond the team, Nick operates five additional businesses across the DFW ecosystem, each built to solve a specific problem for a specific person. Homeward Property Management serves DFW landlords who want professional rental management without the headaches of self-managing. Pro Care Home Solutions handles home maintenance, make-readies, and renovations for homeowners and investors across Collin County. Deep Blue Capital acquires and operates income-producing real estate in the DFW market. Utility Direct provides move-in concierge services for tenants and new homeowners. And the Residual Agent Network, which Nick co-founded, is a structure that allows real estate agents at any brokerage nationwide to earn revenue share based on the production of the agents they attract, with results that vary by individual effort.

What ties it all together is one market. Nick did not move markets when things got hard. He got better at solving problems in the market he already knew. Twenty-two consecutive years in DFW. Same community. Same principle. Different problems.

The Discipline Most Operators Cannot Sustain

Credentials are not what set Nick apart. Consistency is. He points to three habits that most operators know they should practice but rarely maintain.

The first is intentional proximity. Nick actively surrounds himself with agents, mentors, and operators who are already living the business and lifestyle he is building toward. He calls it "rip off and duplicate." Find what works, make it yours, and execute it before anyone else in your market does.

The second is a willingness to embrace the unglamorous work. "I get very comfortable with the boring. I know exactly what I need to do every single day to move my business forward. Talk to motivated sellers and buyers. Connect with agents in the community. Build relationships with business owners and landlords. None of it is complicated. Most of my competition cannot sustain the discipline to do it consistently. I can. I have for 22 years."

The third is a single question. Every morning, before anything else, Nick asks himself: "What is the one thing within my control today that will move my business forward profitably? Not a list. Not a strategy session. One thing. That question has kept me focused and in business for 22 years while most of my competition from 2005 is gone."

Why Down Markets Reward the Prepared

Nick believes most agents fail in slow markets for three reasons. They cut lead generation too early. They abandon their core expertise. And they stop investing in their own skill development. He argues the exact opposite is what builds lasting businesses.

He even has a name for the agents who do it right. "The agents who make it through down markets become skillionaires. They invest in their skill development when things are slow and come out the other side with more business, more income, and more confidence." 

That mindset is the through line across every venture Nick operates. Whether he is coaching an agent partner, protecting a landlord's rental income, or scoping a renovation for an investor, the operating question is the same. It is the discipline that turned eight terminated contracts into a six-company ecosystem.

The Man Behind the Ecosystem

Nick lives in McKinney, Texas, with his wife, Heather, and their four children. A proud Texas Tech parent, he is building both a business and a legacy in the same North Texas community where he is raising his family. The systems, the podcasts, and the rankings all point back to a simple aim: building businesses, building wealth, and building freedom.

Agents looking to scale their production, landlords looking for professional property management in DFW, and homeowners needing reliable home services can connect with Nick Good and explore the full RealTrends Verified #1 team story at nickgood.com. The complete verified production data and ranking breakdown can be reviewed directly at nickgood.com/the-good-word/realtrends-verified-number-1-plano-texas.  

Review the RealTrends Verified #1 Plano ranking, explore Homeward Property Management, and follow Nick on LinkedIn, Instagram, and Podcast.