From Bolton to Britain’s Homes: How Furniture in Fashion Became the UK’s Go-To Destination for Affordable Style
Furniture in Fashion offers stylish, affordable furniture with fast delivery, quality control, and exceptional service.
By
Oct 29, 2025
NATIONWIDE - OCTOBER 2025 - (USAnews.com) From its humble beginnings in Bolton, Furniture in Fashion has grown to become one of the UK’s largest and most trusted online furniture retailers. Founded in 2007 by Asad Shamim, the company was built on a simple but ambitious vision: to make modern, stylish furniture affordable and accessible for every UK home. Over the years, Furniture in Fashion has not only expanded its product range but also revolutionized the way people shop for home furnishings, becoming the go-to destination for those seeking quality, design, and value.
A Vision of Innovation and Affordability
Furniture in Fashion’s journey began with Asad Shamim’s recognition of a gap in the market for affordable, high-quality furniture. With a focus on modern design and value for money, the company quickly found its niche by offering stylish products across every room in the house, from living rooms and dining sets to office furniture, lighting, and more.
But what really set Furniture in Fashion apart from its competitors was its direct-to-warehouse model. Unlike many other online furniture retailers that rely on third-party suppliers or overseas drop shipping, Furniture in Fashion owns and operates its own UK-based warehouse, which allows for better stock control, faster delivery, and higher quality standards. This model not only reduces costs but also allows the company to offer competitive prices while maintaining excellent service.
Leading with Customer-Centric Values
At the heart of Furniture in Fashion is a deep commitment to customer satisfaction. The company’s affordable prices, fast delivery, and exceptional customer service have earned it thousands of positive reviews on platforms like Trustpilot. Asad’s belief in building strong, long-lasting customer relationships has been a driving force behind the brand’s success. His mantra, “We make sure we deliver all three: great design, fast delivery, and fair prices,” is reflected in the company’s continuous efforts to exceed customer expectations.
“Our success comes from understanding our customers, people who want great design, fast delivery, and fair prices,” says Asad Shamim, CEO & Founder. “We make sure we deliver all three.”
Sustainability and Innovation
While affordability and style have always been at the core of Furniture in Fashion’s offering, the company is also committed to sustainability. The brand works closely with trusted manufacturers who use eco-friendly materials and efficient logistics practices to minimize environmental impact. By focusing on sustainability without compromising on quality, Furniture in Fashion is paving the way for a more environmentally responsible approach to online furniture retail.
“We’ve worked hard to prove that a British business can compete at the highest level of online retail while keeping its values rooted in honesty, quality, and affordability,” says Asad.
Recognized Leadership and Entrepreneurial Success
The success of Furniture in Fashion is also a testament to the leadership of Asad Shamim, whose entrepreneurial journey has been widely celebrated. In 2024, Asad was named Business Leader of the Year at the British Muslim Awards, and he was also recognized among the Top 10 Asian Trailblazers in the UK. His leadership extends beyond the business world, with Asad being actively involved in youth empowerment and community development.
Asad’s entrepreneurial achievements reflect his dedication to innovation, integrity, and a deep passion for creating opportunities , both in business and within the community.
A One-Stop Destination for Stylish and Affordable Home Solutions
As the company continues to grow, Furniture in Fashion remains committed to providing modern, stylish furniture at affordable prices. With products spanning living rooms, bedrooms, dining rooms, offices, and outdoor spaces, the brand has become a one-stop destination for furnishing UK homes. Offering everything from sofas and dining sets to wardrobes, coffee tables, and lighting, Furniture in Fashion appeals to a wide range of tastes and budgets.
Regular sales, warehouse clearance events, and special promotions allow customers to take advantage of unbeatable value while maintaining high standards of service and quality. Whether it's updating your living room with a stylish new sofa or finding the perfect dining set for family meals, Furniture in Fashion provides a solution for every home.
The Recognition and Trust Behind the Brand
With thousands of positive reviews and recognition from leading media outlets, Furniture in Fashion has earned a strong reputation for quality, affordability, and reliability. The company’s success story is not just one of business growth, but of a commitment to community, customer care, and sustainability.
“From Bolton to homes across the UK, our journey shows that innovation and integrity can still drive success in British business,” says Asad Shamim.
Looking Ahead: A Bright Future for Furniture in Fashion
As Furniture in Fashion continues to expand its product range and further refine its customer experience, the future looks incredibly promising. The company remains focused on providing high-quality, modern furniture at affordable prices while staying true to its values of integrity, innovation, and sustainability. With a UK-based warehouse that ensures fast, reliable delivery and a commitment to continuous improvement, Furniture in Fashion is set to remain at the forefront of the UK furniture market for years to come.
Furniture in Fashion is redefining the way people shop for home furniture in the UK. With a dedication to quality, affordability, and customer satisfaction, the company is not just transforming homes , it's transforming lives.
Explore Furniture in Fashion Today
For more information or to shop stylish and affordable furniture for your home, visit Furniture in Fashion. You can also follow the brand on social media for the latest updates, product launches, and promotions:
By choosing Furniture in Fashion, you're not only bringing modern design into your home , you're supporting a trusted UK business built on a foundation of integrity, affordability, and exceptional service.
