From Soccer Stars to Sales Kings: How Troy Smith and Marshall Willock Built a £12 Million Empire

From Success to Greater Success

NATIONWIDE - OCTOBER 2025 - (USAnews.com) Two years ago, Troy and Marshall were thriving in sales for another company. They had already achieved considerable success, but they wanted more. Driven by their ambition to build something of their own and earn more, they decided to leave the corporate sales cycle and create their own sales agency. They were determined to not only replicate their past success but to surpass it, and they knew they had the drive to make it happen.

“We weren’t interested in just being ‘good enough,’” says Troy. “We were determined to redefine what sales success looks like. It was about going all in.”

Sports Mentality Meets Sales Strategy

Before they were closing multi-million-pound deals, Troy and Marshall were battling it out on soccer fields. Troy almost made it to the pros, and Marshall did, only for his career to be cut short by injury. But that high-pressure, results-driven environment? It gave them a unique edge.

“When you're competing every day for your spot, it teaches you a mentality that most people don’t have the chance to experience,” says Marshall. “That obsession with excellence—whether on the pitch or in business—that’s what drives us.”

Their transition from athletes to business moguls wasn’t a smooth one. Early on, clients questioned their unorthodox approach. Traditional sales agencies played it safe with slow, steady growth and incremental improvement. But Troy and Marshall were different. They didn’t just talk about boosting sales—they took the reins completely. Their goal wasn’t to train clients to sell better, but to sell for them—and they’d do it fast. Their promise? Real, measurable results in a fraction of the time traditional agencies could promise.

The Philosophy Behind the Results

What sets Done For You Sales Agency apart isn’t just their ability to close deals—it’s their approach to sales itself. While other agencies teach business owners how to sell, Done For You Sales Agency does the selling for them.

“Why would a software engineer, for example, spend hours on sales calls when they should be coding?” asks Troy. “Let the experts handle it, so our clients can focus on what they do best. We turn their vision into revenue.”

And the results speak for themselves. In just fifteen months, the agency closed over £12 million in sales for clients, while also earning three prestigious industry awards and setting the stage for even bigger accolades.

Clients appreciate not just the revenue growth, but the genuine partnership. “They don’t just push sales strategies—they invest in your success,” one client shared. “It feels personal, and that’s what sets them apart.”

Winning Beyond the Numbers

Done For You Sales Agency’s rapid rise isn’t just about the numbers. It’s about the philosophy behind them. While other sales teams might burn out trying to hit targets, Troy, Marshall, and their team of experts, including Sales Director Joseph Kenny, a former golf pro, maintain a balance between hard work and enjoyment. They believe that sustainable success comes from consistency, not overexertion.

“We work incredibly hard, but we also know the value of enjoying the process,” says Marshall. “It’s not just about the destination—it’s about building something that lasts.”

The Bigger Picture

As the agency continues to scale, their five-year goal is clear: become the number one sales agency in the UK. But it’s not about the title—it’s about proving that business success doesn’t come from following a traditional playbook. For Troy and Marshall, it’s about relationships and relentless execution, and they’re just getting started.

For business owners who are still stuck handling their own sales, Done For You Sales Agency is a game-changer. Instead of wasting valuable time on sales calls, businesses can focus on their core expertise while knowing that their sales process is in expert hands.

Ready for the Transformation?

Done For You Sales Agency’s track record proves that they’re more than capable of delivering dramatic transformations. If your business is stuck in a sales rut or struggling to scale, their proven approach could be the key to unlocking exponential growth.

“We don’t just help businesses make sales—we help them thrive,” says Troy. “When you’ve got the right team in your corner, growth isn’t just possible—it’s inevitable.”

If you’re ready to scale, free up your time, and see your revenue soar, it’s time to make the leap with the Done For You Sales Agency.

About Done For You Sales AgencyFounded by Troy Smith and Marshall Willock, Done For You Sales Agency is a multi-award-winning sales powerhouse based in Birmingham, UK. The agency has closed over £12 million in sales for clients across industries, and their aggressive yet personable approach to sales continues to redefine success in the business world. With a growing global client base, Done For You Sales Agency aims to be the UK's leading sales agency within five years. Visit dfysa.com to learn how they can help transform your business.