Home Theory: Creating Personalized Spaces That Reflect Your Story

NATIONWIDE - DECEMBER 2025 - (USAnews.com) When you think of home renovations, what comes to mind? For many, it's stress, budget concerns, and overwhelming decisions. But for Sarah Fiel and her team at Home Theory, it's all about creating spaces that feel like home in every sense. Based in the Charlotte, NC metro area and serving clients nationwide, Home Theory stands out as an award-winning, woman-owned boutique interior design and renovation firm that specializes in personalized, high-quality projects.

A Passion for Personalized Design

At the heart of Home Theory is Sarah Fiel, CEO and Senior Interior Designer, who co-founded the business with her husband, Eric. Together, they run the company as a family affair, with Eric also acting as a Licensed General Contractor. This unique husband-and-wife partnership gives their clients something rare in the industry: a seamless blend of design and construction expertise under one roof.

“Home is deeply personal,” says Sarah. “It’s where life happens, and it should be a reflection of who you are. Our mission is to create spaces that reflect each client’s story and support their lifestyle. Whether it’s a simple renovation or a full remodel, we work closely with our clients to turn their vision into reality.”

Home Theory’s approach is grounded in personalized attention. From the initial consultation to the final reveal, clients work directly with Sarah, ensuring their needs and desires are heard at every step. “We’re with you from start to finish. Our clients know they have a full team at their side to make sure all the details are completely covered,” Sarah explains.

Award-Winning Design Expertise

Home Theory's commitment to excellence was recently recognized with the Best Kitchen Designer in Charlotte, NC of 2025 award. This prestigious honor highlights the firm’s unmatched ability to create functional and beautiful kitchens that stand the test of time. Under Sarah’s leadership, Home Theory has redefined kitchen design in the Charlotte area, blending aesthetic appeal with superior craftsmanship. Whether optimizing small spaces or designing chef-inspired kitchens, Home Theory tailors each project to meet the unique needs of its clients.

Additionally, Home Theory has earned several accolades over the years, including the 2024 and 2025 Charlotte NARI Awards, the 2025 Southeast US NARI Award, and recognition as one of the Top 50 Designers for Spring 2025. These prestigious honors underscore the firm's dedication to high-quality design, customer satisfaction, and industry-leading expertise.

Standing Out in the Industry

What truly sets Home Theory apart is its deep commitment to personalized service and accessible design. Sarah’s certifications in Aging in Place and Professional Organizing further elevate the firm’s ability to create spaces that are not only beautiful but also functional and adaptable for clients at any stage of life.

Home Theory is also known for its focus on making homes accessible, whether it's designing for aging in place or accommodating wheelchair accessibility. This expertise allows them to offer a range of solutions to make any home a more comfortable and functional space for all.

Going Beyond Renovation

While the company’s focus is on creating stunning, functional spaces, it’s the people behind the work that make Home Theory stand out. Sarah and Eric bring a personal touch to every project. “We deeply care about our clients and protecting their investment,” says Sarah. “They’re not just clients to us. They’re part of our extended family.”

This family-centered approach extends to their business philosophy. “We’re proud to be a woman-owned business in an industry where that’s not the norm,” Sarah shares. “But we’re also proud of the team we’ve built. We only hire people who share our values of integrity, excellence, and a strong work ethic.”

It’s not just about the work, either. Home Theory is passionate about giving back to the community. The company is involved with multiple charities, including Hope Match in Charlotte, NC, volunteering their time and resources to support local families in need. Sarah and Eric’s entrepreneurial spirit has even inspired their children, three teenagers, all of whom run their own businesses.

Building Trust, One Project at a Time

In the world of renovations, where projects often involve unexpected challenges, Home Theory prides itself on maintaining transparency and communication with clients. They provide clients with a portal that’s updated regularly with photos, messages, and progress updates, ensuring that everyone stays on the same page. This level of detail and commitment is often what turns a stressful renovation into a positive, collaborative experience.

Testimonials from clients like Trina Smith reflect the company’s exceptional service. “Sarah and Eric completely transformed the first floor of our home,” Trina recalls. “They listened to our needs and delivered a result that was more beautiful than we imagined. Their communication throughout the process was excellent, and they made sure every detail was just right.”

Other clients echo this sentiment. “Sarah had an uncanny ability to read my mind,” says Jenifer Smith. “Her mood boards and renderings gave us confidence in every decision. And the online portal made managing the project so much easier.”

Your Dream Home Is Just a Call Away

Home Theory’s combination of professional expertise, personalized service, and a commitment to excellence makes them a top choice for homeowners looking to transform their spaces. Whether it’s a major renovation, accessible design project, or simply reimagining a space, Sarah and her team at Home Theory are ready to help clients bring their dream home to life.

For more information or to book a Welcome Call, visit www.hometheoryliving.com, or follow them on Instagram and Facebook. You can also contact the team directly at hello@hometheoryliving.com for any inquiries or to discuss your upcoming project.

Transform your space with Home Theory, where your home story comes to life.