How Did Menopause Become Medicine’s Most Ignored Reality?

The Silence That Needs to End: Dr. Anuja Gupta's Journey into Menopause Care

When Dr. Anuja Gupta, an accomplished physician and entrepreneur, ventured into the world of Menopause care, she encountered an unexpected and jarring reality. Despite being a common phase in every woman's life, Menopause was a topic shrouded in silence. The societal stigma around it was evident, but it was the medical oversight that hit hardest. Even the medical field, Dr. Gupta discovered, was failing women at a critical juncture of their lives.

Menopause is one of the largest health challenges facing women today. Yet, how could it get such peripheral attention? And why, despite its widespread effects, were there so few resources offering comprehensive care? As she dug deeper into this issue, Dr. Gupta found that access to accurate information about Menopause and experienced care providers was severely lacking. What’s worse, only 1 in 5 gynecologists were trained or experienced to properly treat the condition. At the heart of these gaps was a critical lack of clarity around Hormone Replacement Therapy (HRT), a common and evidence-based treatment for Menopause. Misinformation and misunderstandings abound in the field, leaving women struggling to find reliable answers.

That realization prompted a transformative idea, a vision for a platform that seeks to reframe how women approach Menopause care. And so, Strong N Beautiful was born, a Femtech platform aimed at providing high-quality, accessible Menopause care in India. But the idea wasn’t born out of medical necessity alone, it was born out of a deep-seated belief that society had a cultural blind spot to properly address Menopause as a critical health issue. For Dr. Gupta, this was the most significant factor driving her passion for change.

The Woman Behind the Innovation: Dr. Anuja Gupta's Unwavering Commitment to Empowerment

Dr. Anuja Gupta is no stranger to leadership and innovation. Her journey has seen her shatter glass ceilings in male-dominated fields, both as a physician and as an entrepreneur. With her passion for serving her community and empowering women, Dr. Gupta has taken on leadership roles beyond healthcare. She co-founded WE Chicago, a Women's Empowerment initiative and has served as a board member for the ISKCON Hindu temple. Additionally, she is the founder of the Indian American Caucus, a platform dedicated to civic engagement for the South Asian community.

Through her work, Dr. Gupta has received numerous accolades that reflect her dedication to leadership, innovation, and service. She has been recognized by the Illinois Real Estate Journal as a finalist for Woman of the Year in 2025 and has received the Congressional Recognition Award from the US Congress for three consecutive years. Other honors include the Cook County Asian Leadership Award and Women in Commercial Real Estate Award, further cementing her status as a trailblazer in her field.

While Dr. Gupta's accomplishments are extensive, it is her entrepreneurial journey that has led her to the creation of Strong N Beautiful. As an entrepreneur, she has tackled a problem that not only affects millions of women but also challenges the medical and societal systems that have long ignored it.

The Birth of Strong N Beautiful: Filling the Gap in Menopause Care

Strong N Beautiful didn’t emerge from a simple idea, it was born out of personal frustration and the desire to drive systemic change. Dr. Gupta’s journey into Menopause care was sparked when she encountered the lack of proper resources and knowledge in the medical field, despite Menopause being a natural, unavoidable phase in a woman’s life.

Dr. Gupta realized that women, especially those experiencing the life-altering symptoms of Menopause, were often left without support, adequate care, or the information they needed to make informed choices about their health. It wasn't just the medical community's failure to deliver comprehensive Menopause care that stood out, but the cultural stigma surrounding the condition.

The silence surrounding Menopause was pervasive, not only in healthcare but also in everyday conversations. In many cultures, it was treated as a topic too taboo to discuss openly. Society had conditioned women to silently endure the physical, mental, and emotional effects of Menopause without ever receiving the help they needed or deserved.

With Strong N Beautiful, Dr. Gupta seeks to change this narrative by offering women accurate medical information, access to experienced care providers, and resources to support them through the various stages of Menopause. The platform’s mission is clear: to provide women with a holistic approach to Menopause care that addresses the physical, emotional, and social impacts of this phase in their lives.

What Makes Strong N Beautiful Unique: A Community-Centered Approach

Strong N Beautiful stands out because it combines medical expertise with a deep cultural understanding of the challenges women face during Menopause. Unlike traditional healthcare models, the platform doesn’t just focus on symptom management but also on creating a community where women feel seen, heard, and supported. By focusing on both the medical and societal aspects of Menopause, Strong N Beautiful provides a comprehensive solution to an otherwise fragmented issue.

Dr. Gupta’s personal story and commitment to breaking down barriers set her apart from others in the Femtech space. She isn’t just offering a product or service, she’s creating a movement. And in doing so, she’s providing women with the tools to make informed decisions about their health, challenge outdated norms, and live their best lives during Menopause.

Empowering Women, One Step at a Time

Launching the platform in India first, Dr. Gupta has plans to later expand the impact of Strong N Beautiful beyond India. Dr. Gupta believes that this is just the beginning and is focused on continuously improving Strong N Beautiful’s offerings to make it the leading platform for Menopause care worldwide. As Dr. Gupta continues her work, her message is clear: Menopause is not something women should suffer through in silence. It's a significant phase in every woman's life that deserves attention, care, and respect. Through Strong N Beautiful, Dr. Gupta is not only revolutionizing Menopause care but also creating a platform that will inspire and empower women to take charge of their health.