How STRATIVIS Turns HR Into a Growth Engine
STRATIVIS turns HR into a growth engine with fractional leadership, executive search, and the upcoming TAVI Intelligence platform.
By
Sep 12, 2026
The phone call that ended one chapter of Amy Crook's career quietly opened another. After more than twenty years building and leading talent and people functions, including five years at Glassdoor where she earned three promotions and rose to Senior Director of Global Talent, a layoff left her at a crossroads. Many people would have polished the résumé and started the search. Crook did something different. She turned two decades of hard-won experience into STRATIVIS, a founder-led people and talent firm built around a simple belief: People First, Always.
The Origin of STRATIVIS
STRATIVIS began as an idea and grew into something far larger within its first year. The premise was clear. Growing businesses do not need consultants who advise from a safe distance. They need experienced operators who understand the reality of leading people and driving results.
"We built STRATIVIS because businesses need more than advice, they need experienced operators who understand the reality of leading people and driving results," Crook says. That conviction shaped everything that followed. STRATIVIS is not a traditional consultancy, and it is definitely not a one-size-fits-all solution. Instead, the firm embeds into organizations, takes accountability for outcomes, and delivers executive-level capability without the cost or rigidity of a full-time hire.
The bootstrapped firm now offers fractional HR and Talent Acquisition leadership, executive search, talent delivery, employer brand strategy, and leadership development. Whether clients need high-impact HR leadership, executive hiring, or targeted project support, the STRATIVIS team shows up, rolls up its sleeves, and gets things moving.
Momentum in Year One
The results speak clearly. In its first year, STRATIVIS exceeded its revenue goals and earned trust as a partner to organizations seeking senior people expertise. The company built a growing team of senior operators and launched the Fractional Frequency podcast to a global audience.
Much of that momentum comes from the team Crook has assembled. STRATIVIS is a female-founded firm with diverse backgrounds and decades of experience across HR, talent, technology, and business transformation. While Crook founded the company, Erin Todus and Jenna Ferrua have been instrumental in building the firm, expanding its impact, and shaping its ambitious future in technology. Together, they are creating opportunities for others while reimagining how companies access exceptional people expertise.
What sets these leaders apart is simple. They have sat in the same seats as their clients, faced the same workforce challenges, and been accountable for delivering real results. They do not simply tell businesses what to do. They help them do it. That grounded, direct approach is why founders and teams trust STRATIVIS to land the right people, strengthen culture, and scale with confidence.
Building the Technology They Wished They Had
The most ambitious chapter of the STRATIVIS story is still being written. Within the next six months, the firm plans to launch TAVI Intelligence, a workforce and management intelligence platform designed to help leaders make better people decisions, faster.
TAVI is being built by the people who have actually done the work. That distinction matters. Rather than creating technology for the sake of innovation, STRATIVIS is building the intelligence layer its founders needed when they were leading teams themselves. TAVI will connect fragmented people systems and transform disconnected data into one clear, real-time view of organizational health.
The vision is practical and human-centered. Executives will gain the intelligence they need to understand workforce risks and opportunities. HR leaders will see a holistic picture of company health without spending hours pulling together reports. Every manager, not only the most senior, will have access to an intelligent, always-available HR business partner that helps them lead with greater confidence.
TAVI will do more than answer questions. It will proactively identify patterns, surface emerging risks, and recommend practical, policy-aligned actions before small issues become real problems. In short, it tells leaders what they need to know, why it matters, and what they can do next.
A Vision for the Future of Work
Crook is candid about what makes this moment different. "The future of workplace intelligence isn't another dashboard or AI that waits for a question," she says. "It's a proactive intelligence layer that connects the dots, identifies what leaders need to know, and helps them act before challenges become problems."
Her vision is refreshingly straightforward. Give every executive clarity, every HR leader a holistic view of organizational health, and every manager the support they need to lead people well. STRATIVIS stands out because it is combining deep human expertise with purpose-built technology, not one at the expense of the other.
This is the throughline of the entire STRATIVIS story. HR should not feel like red tape. It should act like a growth engine. When people's challenges become momentum, businesses land the right talent, strengthen their culture, and scale with real confidence. Better workplaces create better businesses, and STRATIVIS is proving that a layoff can become the starting point for something far bigger.
Why It Matters Now
For growing companies, the stakes around people's decisions have never been higher. Hiring the wrong leader is expensive. Losing a strong team member is costly. Managing culture on gut instinct alone is risky. STRATIVIS offers a smarter path, blending hands-on operating experience with entrepreneurial speed and, soon, practical AI innovation.
The firm solves problems quickly, guides leaders with clarity and empathy, and builds HR functions that actually work. Clients gain quick wins while their teams are set up for long-term success. That combination of speed and staying power is rare, and it is exactly what modern businesses need as they navigate an increasingly complex workforce.
STRATIVIS is not resting on a strong first year. It is building a modern model for how businesses access exceptional people expertise, and the launch of TAVI Intelligence will extend that model to leaders and managers everywhere.
Ready to Turn People's Challenges Into Momentum?
Founders and leaders who are tired of HR that feels like paperwork may find that STRATIVIS offers a better way. A free thirty-minute consultation is available to explore fractional HR leadership, executive search, and talent delivery built by operators who have done the work. It is an opportunity to discover how the right people strategy, and soon the intelligence of TAVI, can help a business scale with confidence.
