Inside the Lens: Marco Secchi on Building a Photography Career

NATIONWIDE - AUGUST 2025 - (USAnews.com) — Behind every great photograph is not just technical mastery but also a deep understanding of the story it tells. Marco Secchi, a renowned photographer with over two decades of experience, has perfected this delicate balance. His brand, Marco Secchi Photography, has not only captured the spirit of Venice and beyond but also shown the world how photography can be both an art form and a profitable business.

From Passion to Career

Marco Secchi’s journey into the world of photography wasn’t born out of an ambition to build a business—it began as a pure passion for storytelling through the lens. With an eye for detail and a deep connection to the places he photographed, Marco quickly realized that his passion could evolve into something greater. Over the years, his work has been featured in leading global publications, and he has garnered a reputation as one of the top contributors to Getty Images.

Marco’s unique ability to weave visual narratives with profound cultural context has been a cornerstone of his success. "Photography is not just about taking pictures; it’s about capturing stories, moments, and emotions," says Marco. "It’s about seeing the world differently and sharing that perspective with others."

His work spans from street photography and cultural storytelling to high-impact visual narratives. Based between Venice and Budapest, Marco’s photographs provide an intimate glimpse into these cities, revealing their hidden corners, vibrant history, and the unique light that has made Venice one of the most photographed cities in the world.

Building a Global Brand

Though Marco’s career trajectory seemed to unfold effortlessly, the road to becoming a globally recognized photographer wasn’t without its challenges. While many photographers might focus solely on the art of photography, Marco understood early on that success also requires business savvy.

Navigating the highly competitive world of photography licensing was one of the first hurdles he faced. As a long-time Getty Images contributor, Marco learned the intricacies of licensing, image sales, and negotiating contracts. With over £100,000 in image license sales from platforms like Alamy, Marco knew how to monetize his work while ensuring its global reach.

In addition to working with major news outlets, Marco Secchi also faced the ever-present challenge of standing out in a crowded marketplace. However, his deep local knowledge, combined with his talent for capturing the soul of Venice, Budapest, and other iconic cities, gave him an edge that other photographers couldn’t replicate. His attention to detail and ability to showcase the unseen aspects of these cities transformed ordinary shots into breathtaking works of art.

From Photographer to Educator

After establishing himself as a successful photographer, Marco decided to pass on his expertise to others. He recognized that many aspiring photographers could benefit from the practical insights he had gained over his two-decade career. This led to the creation of his popular photography workshops and tours in Venice and Budapest, designed to teach enthusiasts and professionals how to capture the city’s elusive light, rich history, and hidden gems.

Marco’s workshops offer much more than simple photo walks. They are immersive experiences designed to enhance not only technical skills but also the artistry behind great photography. With an emphasis on storytelling, insider access, and hands-on practice, these workshops help participants craft portfolio-worthy images while learning the nuances of photography in an authentic, professional setting.

In his workshops, Marco emphasizes the importance of connecting with the subjects and the surroundings, helping students understand how to create images that go beyond aesthetics. "It’s about capturing a moment that speaks to the viewer," Marco says. "It’s about telling a story through your lens, which makes each shot unique."

A New Chapter: The Profitable Photographer

In his pursuit of helping photographers achieve both artistic and financial success, Marco has recently launched an educational initiative on Substack called The Profitable Photographer. This project offers a behind-the-scenes look at the business of photography, blending the art of storytelling with practical strategies that enable photographers to turn their craft into a sustainable income.

The Profitable Photographer is designed for photographers at all levels, offering insights into the business side of photography—from licensing strategies and pricing images to negotiating contracts and building a personal brand. Through Marco’s years of experience, he’s learned that the key to a successful photography career isn’t just creating beautiful images; it’s about understanding how to market and sell your work effectively.

"The business side of photography is often overlooked, but it’s just as important as the creative side," Marco explains. "By understanding how to leverage your work and build a sustainable income, photographers can not only stay true to their craft but also make it their livelihood."

What Sets Marco Secchi Apart?

What makes Marco Secchi stand out in the competitive world of photography is his rare combination of artistic vision and business acumen. Many photographers focus on capturing stunning images but neglect the critical aspects of running a successful business. Marco has seamlessly integrated both aspects, not just surviving but thriving in the ever-evolving photography landscape.

With his deep expertise in Venice and Budapest, Marco offers something that many photographers cannot: insider access to some of the world’s most iconic and elusive locations. His workshops don’t just teach photography techniques—they offer participants the opportunity to experience these cities through the eyes of a local expert. Marco’s dedication to sharing his knowledge, paired with his ability to craft striking images, has made him one of the most sought-after photography educators today.

"I’m passionate about helping photographers grow, not only in their craft but also in their ability to turn that craft into a business," Marco shares. "Photography is a journey, and I want to be a part of that journey for others."

Inspiring a New Generation of Photographers

Looking forward, Marco Secchi remains committed to inspiring and educating the next generation of photographers. Through his workshops, his new educational content on Substack, and his personal mentorship, he is helping photographers elevate their skills and turn their passions into sustainable careers.

For Marco, the journey is far from over. Whether it’s capturing a new corner of Venice, teaching a workshop, or sharing business insights with aspiring photographers, Marco’s vision is clear: photography should not just be a job—it should be a way of life. And for those willing to embrace the art and business of photography, Marco Secchi is the guide to a more profitable and fulfilling path.

Ready to Turn Your Photography into a Profitable Career?

If you’re a photographer looking to grow both your craft and your business, Marco Secchi’s workshops and educational content are the perfect starting point. Learn the art of storytelling through the lens and discover how to turn your passion for photography into a sustainable income.

Explore more at Marco Secchi Photography, check out his workshops at Venice Photography Workshops, and join his educational journey on The Profitable Photographer.