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Major U.S. Companies Scale Back Diversity Initiatives Amid Political Pressure
Several leading U.S. companies, including Uber, Salesforce, Pepsi, and Goldman Sachs, are reducing their diversity, equity, and inclusion (DEI) initiatives. This shift comes as a response to political and legal pressures from conservative groups, resulting in the elimination of DEI goals and participation in diversity-related surveys.

By
Jul 29, 2024
Over the past decade, corporate America has made significant efforts to improve diversity and inclusion, implementing hiring targets, mentorship programs, and executive-level DEI positions. However, recent political and legal challenges have led to a reevaluation of these programs. Conservative organizations and lawmakers have increasingly criticized corporate DEI initiatives, arguing that they promote racial and gender-based hiring quotas that violate equal opportunity principles.
In response, several high-profile companies have begun scaling back their DEI commitments. Tech giant Uber announced it would eliminate its supplier diversity program, which aimed to increase spending with minority-owned businesses. Meanwhile, PepsiCo and Goldman Sachs have quietly removed public-facing diversity goals from their websites, opting for a more generalized approach to workplace inclusion.
The rollback of DEI programs also follows legal scrutiny of affirmative action in higher education, with the Supreme Court ruling in 2023 that race-conscious college admissions policies were unconstitutional. That decision has had ripple effects in the corporate world, leading some companies to rethink their hiring and promotion strategies to avoid potential lawsuits.
Business analysts note that companies are facing a delicate balancing act. While DEI initiatives have been championed as a way to build a more inclusive workforce and better serve diverse customer bases, political backlash and legal risks are making it harder for firms to maintain these programs at the same scale. Some corporations, particularly in red states, fear potential litigation or loss of government contracts if their DEI policies are perceived as discriminatory.
Despite these challenges, many companies maintain that diversity remains a priority. Instead of public commitments and quotas, businesses are shifting toward internal diversity efforts, such as inclusive hiring practices and employee resource groups. Experts suggest that while DEI programs may be changing in form, the broader movement toward workplace equity is unlikely to disappear entirely.
As the political climate surrounding corporate diversity evolves, companies will need to navigate the intersection of social responsibility, legal risks, and business strategy. The future of DEI in corporate America remains uncertain, but it is clear that companies are adapting to a new era of scrutiny and regulation.
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