Meghan Markle Unveils 'As Ever' Lifestyle Brand Amid Netflix Series Launch

A New Chapter: Introducing 'As Ever'

"As Ever" represents Meghan's foray into the lifestyle sector, offering products inspired by her passions for cooking, entertaining, and gardening. The initial product line includes raspberry preserves, wildflower honey with honeycomb, herbal teas, crepe mix, and shortbread cookies adorned with flower sprinkles. These items embody the essence of home-crafted elegance and are featured on the brand's official website, where customers can sign up to "save your seat at the table," with products expected to be available by Spring 2025.

The brand's name, "As Ever," replaces the original "American Riviera Orchard," a change prompted by trademark challenges and a desire for a more encompassing identity. Meghan addressed these hurdles, acknowledging the "twists and turns" encountered during the brand's development and emphasizing her commitment to creating a meaningful venture.

'With Love, Meghan': A Glimpse into the Duchess's Lifestyle

Simultaneously, Meghan launched her eight-episode Netflix series, "With Love, Meghan," which showcases her engaging in various domestic activities such as cooking, gardening, and entertaining at her Montecito home. Each episode features Meghan alongside friends, including actress Mindy Kaling and chef Roy Choi, as they explore culinary delights and DIY projects.

The series aims to project beauty in everyday life through activities like cooking, beekeeping, and crafting, but has received mixed reviews. Critics have noted that while the show is set in beautifully curated settings, it lacks genuine "how-to" instructions or insights into Meghan's true personality, making it feel superficial and lacking in authenticity.

Personal Touches and Public Reception

In promoting "As Ever," Meghan has incorporated personal elements, notably featuring her 3-year-old daughter, Princess Lilibet, on the brand's website. A photograph of the mother-daughter duo walking hand-in-hand across a grassy field adds a familial touch to the brand's image.

However, this move has attracted criticism, with some commentators accusing Meghan of compromising her previously stated desire for privacy. Royal author Hugo Vickers described the inclusion of her children in promotional material as hypocritical, given the couple's earlier emphasis on safeguarding their family's privacy.

Looking Ahead

Despite facing challenges, Meghan remains optimistic about "As Ever," positioning it as a brand that embodies her values and passions. As consumers await the official product launch, anticipated in Spring 2025, the success of both the brand and the accompanying Netflix series will likely influence Meghan's future endeavors in the lifestyle and entertainment sectors.