My Persian Version: A Cultural Bridge Between Heritage and Modern Design

NATIONWIDE - AUGUST 2025 - (USAnews.com) — There’s a moment when cultures collide, when heritage is both honored and transformed, that sparks the most innovative of creations. For Behnoosh Bayati, this moment occurred as she juggled the role of a mom, a maker, and a storyteller, all while navigating her identity as an Iranian-American. The result was My Persian Version, a brand that weaves together centuries-old Persian artistry, poetry, and symbolism into fresh, contemporary designs. What started as a love letter to her roots soon evolved into a lifestyle brand that speaks to both the Persian diaspora and design lovers around the globe.

A Bridge Between Worlds

At the heart of My Persian Version lies the vision of Behnoosh Bayati, a passionate Iranian-American mom who wanted to share her heritage and story with her daughter—and with the next generation of immigrants who deserve to feel connected to their roots while embracing life in a new world. Inspired by her upbringing and the rich cultural legacy of Iran, Behnoosh sought to create a brand that would blend the beauty of Persian history with the aesthetics of modern design. The brand’s name, "My Persian Version," reflects this personal connection, emphasizing a fusion of the old and the new, the traditional and the contemporary.

The journey to launch My Persian Version wasn’t without its challenges. As an entrepreneur, Behnoosh knew the importance of authenticity. She wanted to create more than just a product—she wanted to craft a cultural experience. This meant designing each piece not as an isolated item but as a part of a larger story. From vibrant tile patterns inspired by the stunning architecture of the Golestan Palace to celestial motifs drawn from ancient Persian star maps, the designs were rooted in the poetry, art, and history that defined her culture.

"My Persian Version is more than just a lifestyle brand. It’s a cultural movement," Behnoosh says. "It's about honoring my heritage while also making it accessible, relatable, and beautiful for today’s world."

Bringing Heritage to Modern Design

One of the most significant challenges Behnoosh faced was how to make Persian heritage relevant to a modern audience without diluting its authenticity. Many brands use cultural motifs, but Behnoosh wanted something deeper. She didn’t just want to incorporate Persian designs; she wanted to tell the stories behind them—the poetry of Rumi, the intricate tilework of Persian palaces, and the timeless symbolism of Persian art.

With this in mind, each collection from My Persian Version is a carefully crafted narrative. The brand’s apparel, home décor, and accessories are inspired by elements of Persian history, but each piece is designed to fit seamlessly into contemporary life. It’s a design-forward approach that doesn’t sacrifice tradition for trend.

"I wanted to create something that felt both deeply personal and universally appealing," says Behnoosh. "This brand is my way of connecting with my heritage and sharing that with the world."

A Cultural Identity Reimagined

As My Persian Version began to grow, it quickly gained attention for its distinctive blend of cultural storytelling and modern design. The brand began to resonate not just with the Persian diaspora but with design lovers around the world who appreciated the meaningful, globally-inspired aesthetics. The turning point came when Behnoosh realized that My Persian Version wasn’t just a brand; it was a cultural bridge.

Through her designs, Behnoosh was helping people connect with their heritage in ways that felt fresh, relevant, and personal. Her brand began to build a loyal following, with customers who saw themselves reflected in the cultural stories woven into every collection.

"People are looking for something that resonates with them on a deeper level," says Behnoosh. "They don’t just want a pretty handbag or a decorative piece for their home. They want something that connects them to their story, to their culture. That’s what makes My Persian Version different."

What Makes My Persian Version Unique Today

Today, My Persian Version stands as a testament to the power of storytelling through design. What sets the brand apart is not just its aesthetic but the emotional depth behind each product. Whether it’s a pair of shoes featuring intricate patterns inspired by Persian tilework or a handbag that carries the poetic essence of Rumi’s words, every piece is imbued with meaning.

The brand’s commitment to quality and meaningful design is evident in everything it creates. Each product is thoughtfully crafted to not only celebrate Persian heritage but also to integrate seamlessly into modern homes and wardrobes. This ability to honor tradition while embracing the modern world is what makes My Persian Version stand out in a crowded marketplace.

"My Persian Version is about telling the stories of my people, of my ancestors, in a way that feels relevant today," says Behnoosh. "It’s about blending the past and the present in a way that’s beautiful, functional, and meaningful."

The Community Impact: Connecting the Diaspora and Beyond

While My Persian Version speaks directly to the Persian diaspora, its appeal extends beyond any one community. The brand’s cultural richness and storytelling resonate with people from all backgrounds who appreciate the beauty of Persian art, history, and design. It’s a brand that invites others to experience the beauty of Persian culture, whether they share the heritage or not.

For Behnoosh, My Persian Version is more than just a business—it’s a mission. She sees her brand as a way to foster cultural pride within the Persian community while also introducing the richness of Persian heritage to a wider global audience. The impact of My Persian Version goes beyond products—it’s about creating connections, sparking conversations, and building a community that values cultural pride, history, and design.

As My Persian Version continues to grow, it remains rooted in its mission to bring Persian heritage into the modern world. With every collection, Behnoosh Bayati invites you to experience the beauty and depth of Persian culture, beautifully reimagined for today. Whether you’re looking for a statement piece for your wardrobe or a meaningful gift for a loved one, My Persian Version offers designs that are as timeless as the stories they tell. Visit My Persian Version today and be part of a cultural journey that celebrates heritage, identity, and modern design.

Social Media Links:
Instagram: @my.persian.version
Website: My Persian Version