MR.KICS Launches Black Edition of Its Top Sneaker Inserts
A family brand from Toronto adds a bold black version to its best-selling XL Deodorizer Inserts.
It began with a simple conversation between a dad and his kids. They loved sports: the effort, the routine, the early mornings, and the feeling of getting a little better every day. As they watched young athletes closely, they noticed the same problem again and again. Players at every level deserve gear they can count on. So they asked a question that changed everything: why not build it ourselves? That question became MR.KICS, and the brand now introduces the black version of its XL Deodorizer Inserts, a sneaker care product that is already winning over athletes.
A Family Question Becomes a Brand
Gustavo Resende, founder of MR.KICS, did not set out to build a corporate product line. He started with his son and his daughter, around a shared love of sport. "MR.KICS started at home, with a simple conversation between a dad and his kids."
That origin still shapes everything the company does. MR.KICS, operated by Lupebrands Inc. in Toronto, Canada, carries the tagline "Made by athletes, for athletes." The family believes that when athletes have the right equipment, they can focus on what matters most: showing up and giving their best.
The brand also holds a purpose beyond its products. It supports healthy living and champions the values sport teaches: respect, resilience, teamwork, and never giving up. Its lion mascot, Kiko, "The King of the Courts," gives that mission a youthful and energetic face for kids, teens, and families.
The Black XL Deodorizer Inserts: What Is New
The new black version of the XL Deodorizer Inserts keeps the formula that athletes already trust. Each two-pack uses activated charcoal, is 100% chemical-free, and keeps sneakers fresh for up to two years. The black edition adds a sleek new look to a product built for real routines, from gym bags to locker rooms.
Athletes can purchase the inserts at www.mrkics.com and on Amazon US and Amazon Canada. For anyone who wants a cleaner, fresher pair of sneakers without harsh chemicals, the new edition makes a strong choice easier to pick up.
Scented or Unscented in One Product
Innovation sits at the center of the inserts. According to the brand, they are the only inserts on the market that work both scented and unscented in the same product. A pouch system makes this possible. Users can slide a scent sachet in for a fresh aroma or leave it out for a neutral option.
That flexibility matters. Some athletes want a pleasant scent after a long practice. Others prefer none at all. Instead of forcing a choice at the register, MR.KICS lets each person decide at home, and change that decision whenever they like.
Traction That Proves the Idea
The market has responded. The Deodorizer Inserts are already a success on Amazon, a best-seller in Canada and growing fast in the United States. For a new brand, that kind of momentum signals something important: athletes and active families are paying attention, and they are coming back.
The brand credits that traction to staying close to the people who use its products. MR.KICS is on the court and in the daily routine of athletes and active lifestyle consumers. It listens, then improves every detail, so players can perform at their best every time.
A Brand Built on Innovation and Listening
The black edition is one step in a larger story. MR.KICS describes itself as a new, market-aware brand built on innovation, technology, and strong branding. It plans to keep launching products that improve athletic performance and well-being.
Its other flagship product shows the same thinking. The 2-in-1 Grip & Clean Spray comes in a 120 mL bottle with an Ocean Fresh scent and a non-toxic formula. In one product, it cleans the sole and delivers instant traction without stickiness or residue. The kit also includes a premium microfiber towel and a backpack clip, which the brand says makes it the only complete kit of its kind on the market.
Together, the spray and the inserts help athletes feel prepared from the first practice to the last whistle, and long after the game ends. They serve basketball, volleyball, pickleball, tennis, badminton, and other court sports.
Open to Everyone Who Chooses to Move
MR.KICS is for athletes, but not only for them. It welcomes anyone who chooses an active life, whether training for a championship, hitting the gym after work, or just getting started. The brand's message is direct: if movement is part of your life, you are part of the team.
That inclusive spirit reflects where the company began. A dad, a son, and a daughter turned a conversation about sports into a Canadian brand that helps young people and active families stay in the game. The black edition of the XL Deodorizer Inserts continues that journey with a product that is practical, flexible, and built with care.
Discover the Black XL Deodorizer Inserts
For sneakers that have carried their owners through one season too many, the new black XL Deodorizer Inserts offer a fresh start. Readers are invited to explore them at the MR.KICS website or on Amazon US and Amazon Canada, pair them with the 2-in-1 Grip & Clean Spray, read what other athletes are saying, and see why this family-built brand has earned its place in so many gym bags. Stay active. We got you.
Explore More About MR.KICS
MR.KICS products are available through mrkics.com, Amazon Canada, and Amazon US; follow the brand on Instagram and TikTok, and watch product videos on YouTube Shorts 1 and YouTube Shorts 2; for inquiries, contact +1 647 978 7643 or info@mrkics.com.
