Netflix Secures Exclusive U.S. Streaming Rights for FIFA Women’s World Cups

Netflix has made a historic move in the world of sports broadcasting by securing the exclusive U.S. streaming rights for the 2027 and 2031 FIFA Women’s World Cups. This deal represents a major shift in sports media, as it will be the first time a FIFA tournament is broadcast exclusively on a digital streaming service rather than traditional television.

The streaming giant has been expanding its sports-related content in recent years, releasing popular docuseries like Quarterback and Beckham, but this marks its biggest foray into live sports broadcasting. Unlike previous agreements where FIFA tournaments were shared between television networks and digital platforms, Netflix will have full control over streaming the Women’s World Cup matches in the United States. The company has confirmed that every match will be available live in both English and Spanish, ensuring broad accessibility for American audiences.

This move reflects a larger trend in the sports industry, as major leagues and organizations continue shifting towards digital-first broadcasting. Apple has secured exclusive streaming deals with Major League Soccer, Amazon has invested heavily in Thursday Night Football, and now Netflix is positioning itself as a key player in live sports streaming. The partnership also underscores FIFA’s commitment to expanding the visibility of women’s soccer, leveraging Netflix’s massive global audience to bring the Women’s World Cup to more viewers than ever before.

In addition to live match coverage, Netflix plans to enhance the tournament experience by producing exclusive behind-the-scenes content, player interviews, and documentary-style features leading up to and during the events. This strategy aims to build anticipation for the Women’s World Cup while also engaging fans who may not typically watch soccer.

With the Women’s World Cup growing in popularity, this deal could be a game-changer for both FIFA and Netflix. If successful, it may encourage other sports organizations to consider streaming platforms as primary broadcasters, potentially reshaping how major tournaments are consumed in the future.