Premium Corporate Opens U.S. Headquarters and Prepares PBR Licensed Leather Collection Launch
Premium Corporate opens its U.S. headquarters and prepares to launch handcrafted PBR licensed leather goods in late 2026.
After more than a decade developing licensed lifestyle products for John Deere, Ford, Komatsu, and BRUDER across Latin America, Premium Corporate is bringing its experience to the United States. Led by cofounder Bruno Soldovieri, the company's American expansion begins in Miami and targets the country's western and agricultural markets with a new collection designed around craftsmanship, durability, and authentic leather.
Premium Corporate North America LLC, the U.S. arm of Brazilian company Premium Corporate, is preparing to launch its first American product line, a collection of handcrafted leather goods produced under license from PBR, Professional Bull Riders. The collection is scheduled to reach the U.S. market in late 2026 through specialty western retailers, Amazon, and the company's own ecommerce channels.
The expansion marks a new chapter for a company that has spent more than a decade developing licensed products with an emphasis on quality and longevity rather than treating them simply as promotional merchandise. Premium Corporate was founded in Brazil in 2013 by Bruno Soldovieri and Fabricio, who serves as CEO of Premium Corporate in Brazil. Today, the company employs roughly 20 people, generates approximately R$32 million in annual revenue, about US$6 million, and holds licenses for John Deere, Ford, Komatsu, and BRUDER.
Its products reach consumers through more than 300 dealerships across Brazil, its own ecommerce sites, and major online marketplaces. Since 2020, the company has also exported products to more than four Latin American countries.
Product Development Built Around Quality
Premium Corporate's approach begins with product development. Rather than simply selecting finished products and adding licensed branding, the company develops its products and works closely with an established manufacturing partner in Brazil to bring those designs to market.
For its leather lines, products are cut and assembled by hand at a partner factory in Brazil that Premium Corporate has worked with for years. This relationship allows the company to focus on product development, material selection, design, and quality standards while relying on experienced leather craftspeople for production.
“We are not a marketing company that simply puts a logo on an existing product,” said Bruno Soldovieri, CEO of Premium Corporate North America. “We spent twelve years developing products for brands like John Deere and Ford with a focus on creating things that hold up in the field. That is what we know how to sell, and it is what we are bringing to the United States.”
That distinction is central to the company's strategy. Premium Corporate does not own the factory that produces its leather goods. Instead, it develops the products and works with its manufacturing partner to produce them according to the company's designs and standards.
The PBR Collection Brings Brazilian Leather Craftsmanship To The U.S.
Signed in April 2026, the PBR license covers a range of leather goods aimed at American western and agricultural consumers. The collection includes a weekender duffle, backpacks, toiletry bags, bifold wallets, and card holders.
The line uses Crazy Horse leather, a full grain, oil pulled hide designed to develop a distinctive patina with use. Products will be offered in Coffee, Caramel, and Black, with the PBR mark embossed into the leather rather than printed on the surface.
Retail prices are expected to range from US$49 for smaller leather goods to US$350 for travel pieces.
Premium Corporate plans to position the collection between high volume western goods and higher priced heritage products. Its goal is to offer working consumers leather goods designed for long term use while remaining accessible to buyers who value craftsmanship and durability. The company's message for the collection reflects that philosophy: crafted for generations.
“PBR is the toughest sport on dirt, and the gear that carries that name has to behave the same way,” Soldovieri said. “Our test is simple. In ten years, does the product look worse, or does it look better? Real leather looks better.”
Fabricio, CEO of Premium Corporate in Brazil, oversees product development and works closely with the company's manufacturing partners to maintain its established standards.
“We are bringing the same product development approach and quality standards we have used in Brazil for more than a decade,” Fabricio said. “The market may be different, but our commitment to how the products are developed remains the same.”
Miami Becomes The Base For Premium Corporate's U.S. Expansion
Premium Corporate North America LLC was registered in Florida in July 2025 and began operations in April 2026. Headquartered at 999 Brickell Avenue in Miami, the U.S. operation handles marketplace and direct to consumer sales, inventory control, and wholesale support.
The company is also building a network of independent sales representatives serving country and western retailers nationwide as it prepares for the PBR collection's introduction.
The PBR leather collection is scheduled to become available in late 2026 through select western and agricultural retailers, Amazon, and Premium Corporate's direct channels. Wholesale and press inquiries are currently open.
For Premium Corporate, the U.S. expansion represents an opportunity to apply more than a decade of licensed product development experience to a market closely connected to the customers the company has long served in Brazil: people whose work, interests, and lifestyles are tied to agriculture, machinery, rural culture, and the outdoors.
Explore Premium Corporate And The Upcoming PBR Collection
Founded in 2013 and headquartered in Brazil, Premium Corporate develops and sells licensed lifestyle products and toys for John Deere, Ford, Komatsu, and BRUDER. The company operates across Brazil and has exported to more than four Latin American countries since 2020, reaching customers through dealership networks, ecommerce properties, and major online marketplaces.
Premium Corporate North America LLC is the company's U.S. subsidiary, headquartered at 999 Brickell Avenue, Suite 740, Miami, Florida 33131. Led by CEO Bruno Soldovieri, the company holds the PBR license for leather goods in the United States.
For more information about Premium Corporate, its licensed product portfolio, and the upcoming PBR handcrafted leather collection, visit premiumcorporate.com . Retailers and media representatives interested in wholesale opportunities or press inquiries may contact Bruno Soldovieri at bruno@premiumcorporate.com or +1 561 945 5103.
