Starbucks Baristas Escalate Strike Ahead of Christmas Eve, Disrupting Holiday Rush

The strike, which began on December 20, has already affected stores in major metropolitan areas, including Los Angeles, Chicago, and Seattle. By December 22, the walkouts had extended to cities such as New York, New Jersey, Philadelphia, Columbus, Denver, and Pittsburgh, with Starbucks Workers United warning that “hundreds of stores” could be impacted by December 24.

The ongoing labor unrest represents the most significant escalation in tensions between Starbucks and its unionized workforce, reflecting broader struggles in the U.S. labor movement over wages, working conditions, and corporate accountability.

Why Are Starbucks Workers Striking?

At the heart of the strike are demands for higher wages, improved working conditions, and stronger job security for baristas. Starbucks Workers United (SWU), the union representing over 10,000 workers across 500 locations, has accused the company of failing to negotiate in good faith on a fair contract. The union alleges that Starbucks has engaged in retaliatory actions against organizing efforts, including firing union leaders and closing unionized stores.

“Starbucks is trying to run out the clock on negotiations while pushing baristas to their limits during the busiest time of the year,” said Michelle Eisen, a barista in Buffalo and a leading organizer with SWU. “We will not back down until we get the respect and fair wages we deserve.”

The timing of the strike is strategic—December is a peak sales period for Starbucks, as holiday-themed beverages and last-minute gift shoppers drive up store traffic. The growing work stoppage could significantly impact sales, potentially pressuring the company to come to the bargaining table with more serious concessions.

Starbucks’ Response

In response to the escalating strike, Starbucks issued a statement downplaying its impact, stating that “the vast majority of our stores remain open and continue serving customers.” The company reiterated its position that it is committed to “constructive conversations” with its employees but accused the union of disrupting operations during a critical time.

“We respect our partners’ rights to engage in lawful protest, but we believe that working directly with our employees—without third-party interference—remains the best path forward,” the company said.

However, Starbucks has faced mounting criticism for its handling of labor disputes. In March 2024, a National Labor Relations Board (NLRB) judge ruled that the company had unlawfully fired multiple union organizers, ordering their reinstatement. Starbucks has also been accused of closing unionized stores under the pretense of operational restructuring, further fueling tensions.

Impact on Customers and Sales

With baristas walking off the job at an increasing number of locations, customers in affected cities are reporting long wait times, reduced menu availability, and temporary store closures. Some loyal Starbucks patrons have expressed frustration, while others have voiced support for the workers.

“I totally support the workers, but I really wish this wasn’t happening right before Christmas,” said 28-year-old Seattle resident Sarah Thompson, who was met with a “closed due to staffing” sign at her local Starbucks. “That being said, I’d rather wait a few days for coffee than see these workers treated unfairly.”

Financial analysts warn that the strike could have an economic impact on Starbucks, particularly as it disrupts one of the most profitable weeks of the year. In previous years, Starbucks has generated billions in revenue from its holiday menu and merchandise sales, and any prolonged disruption could affect its quarterly earnings.

What Happens Next?

As the strike expands, the pressure is mounting on Starbucks to respond. If the company does not engage in meaningful negotiations, SWU could continue to escalate labor actions well into 2025. Some labor experts suggest that a prolonged strike—particularly if it disrupts operations at high-traffic locations—could force Starbucks to offer concessions, much like recent union victories at other major corporations, including Amazon and UPS.

On the other hand, Starbucks has shown little willingness to meet the union’s demands, raising the possibility of a prolonged standoff. The company’s past approach suggests it may try to wait out the strike, betting that workers will return to their jobs rather than risk lost wages during the holiday season.

For now, Starbucks customers should brace for potential disruptions in the days leading up to Christmas Eve. With tensions at an all-time high, the ongoing battle between Starbucks and its workers is shaping up to be a defining labor fight heading into the new year.