Sweet Life of Suzanne: 88-Year-Old Podcast Host & Business Owner

Suzanne Palmlund, founder of Enjoy Fun Fudge, proves that age is no barrier to starting a business, building a digital platform, and living life boldly.

Nov 19, 2025

NATIONWIDE - NOVEMBER 2025 - (USAnews.com) At 87 years old, most people are thinking about slowing down and enjoying their golden years. But for Suzanne Palmlund, the idea of slowing down simply didn’t appeal to her. Instead, she embarked on a new journey becoming a business owner and podcast host. At 88, she continues to inspire others through her podcast, her brand Enjoy Fun Fudge, and her fast-growing TikTok platform, where she encourages people of all ages to embrace aging with confidence and authenticity.

From Family Tradition to Entrepreneurial Success

Enjoy Fun Fudge is rooted in family tradition. Suzanne’s passion for fudge began long before she became a business owner. Passed down through generations from her grandmother to her mother and now to Suzanne the recipes have been refined to blend classic flavors with modern touches. Each batch is made with intention, care, and the love of a legacy preserved over time.

“I’ve always believed that the best treats are made with love,” says Suzanne. “That’s why each piece of fudge is crafted with the finest ingredients, and every bite feels like a taste of home.”

But launching a business at 87 required courage. Suzanne wanted to share more than recipes; she wanted to share her story. Her entrepreneurial journey reflects resilience, creativity, and the belief that it’s never too late to begin again.

A Breakthrough Moment

Suzanne soon realized her mission extended beyond her fudge. She saw an opportunity to inspire others to embrace aging with joy rather than fear. Her decision to start a business at this stage in life quickly became a message of hope: that meaningful new chapters can begin at any age.

“Getting old sucks, but that’s why I’m here to help,” she says. Through her podcast, she shares uplifting stories and practical reflections on living fully, no matter your age.

Spreading Positivity and Challenging Expectations
What sets Suzanne apart is not only her entrepreneurial spirit but her commitment to rewriting the narrative around aging. While many people her age choose retirement, she shows that drive, ambition, and purpose don’t expire.

“Don’t let anyone tell you what you can and can’t do because of your age,” she insists. “I’m living proof that you can start something new at any age and make it work.”

Her message reaches an even wider audience on TikTok, where she has built a lively community celebrating aging boldly. Her videos challenge stereotypes and offer a fresh, joyful perspective on growing older turning her platform into a space where positivity thrives and age becomes something to embrace, not avoid.

A Sweet Life Beyond Fudge

As the proud owner of Enjoy Fun Fudge, Suzanne shares not just handcrafted treats but a philosophy rooted in optimism, perseverance, and possibility. Stephen, one of Texas’s top chefs, brings culinary excellence to their journey. Her story reminds others that passion can be pursued at any stage in life.

Though her fudge business continues to delight customers, Suzanne’s mission now stretches beyond confectionery. Her TikTok serves as a powerful extension of her message inviting viewers to laugh, think, and celebrate who they are at every age. Her genuine energy inspires thousands to pursue their dreams and redefine what aging can look like.

Why Suzanne’s Story Matters

Suzanne Palmlund’s story transcends her business success. It reminds us that life is shaped not by years lived but by the impact we leave behind. Whether discussing her love for fudge or offering wisdom about aging, she demonstrates that reinvention has no deadline.

Her work encourages people to see aging differently as a stage filled with opportunities, connection, and limitless potential. Through her growing TikTok presence, Suzanne is leading a movement that celebrates aging boldly and joyfully.

For those seeking inspiration to begin something new, Suzanne proves that the sweetest chapters may still be ahead.

Explore the sweet life with Suzanne by following her journey on TikTok and Instagram or by discovering her handcrafted treats at Enjoy Fun Fudge.

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This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.

This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.

This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.

This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.

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