From Kitchen Project to National Brand: The Heartwarming Story of Crazy About Candles

In a world full of mass-produced products, it’s rare to find a brand that still values the art of craftsmanship and authenticity. But for Jason and Liz Taylor, the founders of Crazy About Candles, these qualities are the heart of their Florida-based home fragrance brand. What started as a small, personal project has transformed into a rapidly growing business, captivating the hearts of customers and retailers nationwide.

The story of Crazy About Candles is more than just about creating beautiful scents. It’s about family, passion, and a commitment to quality that’s refreshing in today’s fast-paced, disposable world. From humble beginnings to an expanding national presence, Crazy About Candles is a testament to the power of hard work, a shared vision, and the belief that a well-crafted product can make a lasting impact.

The Spark: A Passion for Comfort and Craftsmanship

It all began in the Taylors' home kitchen, where Jason and Liz’s love for scent and coziness collided. As a family, they spent countless hours around the dining table, enjoying the warmth of their home and the power of fragrance to transform any space. Liz, who had always been a creative spirit, began experimenting with candle-making, creating scents that reminded her of the seasons, family gatherings, and cherished memories. Jason, with his entrepreneurial background, was intrigued by the idea of turning this simple hobby into something bigger.

“We started making candles because we loved the idea of creating something that would make our home feel even more inviting,” says Liz. “Each scent tells a story, whether it's the fresh aroma of spring flowers or the cozy notes of a winter evening. We wanted to bottle that feeling and share it with others.”

What began as a way to enhance their own space quickly turned into a passion project. The more they crafted, the more they realized that their candles had something special. They weren’t just made with love; they were made with clean, sustainable ingredients that allowed for a cleaner burn and longer-lasting scent. This attention to quality became the foundation of Crazy About Candles.

Turning the Dream Into a Business

In a world full of big-box stores and mass-produced goods, Crazy About Candles was built on the idea of small-batch, handcrafted products that would stand out for their quality, craftsmanship, and unique scent profiles. While other brands relied on synthetic fragrances and chemicals, Jason and Liz chose to stick to 100% soy wax, cotton wicks, and premium fragrance oils. It was this commitment to authenticity and quality that set their brand apart from the competition.

But turning their passion into a business wasn’t without its challenges. Like most small-business owners, the Taylors had to navigate the complexities of starting and growing a brand from the ground up. They faced everything from sourcing materials to handling production logistics, all while learning how to market their products to a wider audience. It wasn’t an easy road, but their determination paid off.

“We knew we were onto something great, but it took a lot of trial and error,” says Jason. “We didn’t just want to make candles for the sake of making candles. We wanted to create an experience, something that would really resonate with people.”

The breakthrough came when boutique retailers began noticing their products. Jason and Liz knew they had something different, something that could really stand out in the market. Retailers were drawn to the unique fragrances, the clean ingredients, and the thoughtful packaging. They loved that Crazy About Candles wasn’t just another mass-market brand; it was a brand with heart and soul.

The Secret to Success: Craftsmanship and Customer Loyalty

Today, Crazy About Candles is a fast-growing national brand, loved by both consumers and retailers alike. So, what’s the secret to their success? It all comes down to their commitment to small-batch craftsmanship and their dedication to creating a personal connection with every customer.

Jason and Liz still oversee every step of the production process, ensuring that each candle is hand-poured to perfection. Whether it’s the signature cinnamon spice scent of fall or the fresh linen fragrance of summer, every candle is made with the same level of care and attention to detail. This dedication to quality and consistency has helped Crazy About Candles build a loyal customer base that keeps coming back for more.

“We treat every candle as if it’s our own,” says Liz. “It’s not just about making a sale. It’s about creating something that people will love and trust, something that will make them feel at home.”

One of the key factors behind their rapid growth has been their retail partnerships. Crazy About Candles has expanded into boutique gift shops, home décor stores, and even larger retail chains, thanks to the strong demand for their products. Retailers praise the brand for its fast sell-through rates and the emotional connection their products create with customers.

“We’ve been really lucky to build relationships with retailers who share our passion for quality and craftsmanship,” says Jason. “They recognize that our candles aren’t just products, they’re an experience that customers come back for.”

Creating More Than Just Candles

While Crazy About Candles is best known for its hand-poured soy candles, the brand has also expanded into wax melts and diffusers, providing even more ways for customers to enjoy their signature scents. These products offer versatility, allowing customers to bring fragrance into their homes in different ways.

Each product is made with the same attention to detail and commitment to quality. Whether it’s the warm glow of a candle, the lasting fragrance of a diffuser, or the strong scent of a wax melt, Crazy About Candles has crafted a product line that helps people create welcoming, cozy spaces.

“The emotional experience behind our candles is what really matters,” says Liz. “Candles are more than just décor, they evoke memories, they bring warmth to a room, and they create a sense of comfort and peace. We want our customers to feel that when they light a candle from Crazy About Candles.”

Looking Ahead: A Bright Future for Crazy About Candles

The future of Crazy About Candles looks bright, with plans to continue growing and expanding into new markets. As their brand reaches new heights, Jason and Liz remain focused on their core values, creating high-quality products, staying true to their roots, and fostering genuine connections with customers.

“We never want to lose sight of why we started this journey,” says Jason. “It’s about more than just selling candles. It’s about creating a brand that people trust, a brand that brings joy to their homes and helps create moments of comfort and connection.”

With a rapidly growing customer base, strong retail relationships, and a commitment to sustainable practices, Crazy About Candles is well on its way to becoming a household name. Whether you’re looking to brighten your own space or give a loved one a thoughtful, high-quality product, Crazy About Candles has something for everyone.

Ready to fill your home with warmth and comfort? Visit Crazy About Candles to explore their collection of hand-poured soy candles, diffusers, and wax melts, all crafted with love and care. Follow them on Instagram and Facebook for the latest updates, seasonal releases, and more!