FOR IMMEDIATE RELEASE
Worldwide - August 20, 2024 (USANews.com) - With great excitement, SOROR BY SATASHA STEPHEN proudly announces Yimara McCartney-Ross, Miss Black Louisiana USA, and the recipient of the 2024 Miss Black USA SOROR Photogenic Award as the new face of its beauty brand. Yimara’s appointment as one of SOROR’s Global Brand Ambassadors for the upcoming year is not just a representation but a celebration of empowerment and diversity. Her prominent feature on SOROR’s website, social media, and newsletters and her crucial role in promoting the makeup and skincare collection underscores the brand’s unwavering commitment to diversity and empowerment, inspiring us all to embrace our unique beauty.
Yimara has been named the newest SOROR Global Brand Ambassador, joining a prestigious group that includes Kelley Reed (Ms. Black USA 2023), Keshyra Williams (Miss Black Global 2024), Samantha Bell (Mrs. Virginia America 2023), Dr. Tiffany Purnell (America’s Elegant Miss National Ms. 2023), Choniece Stevenson (Ms. Voluptuous International 2024), and Jehnae Linkins (International Ms. Maryland 2024) as the latest face of the beauty brand.
Yimara, the new face of SOROR BY SATASHA STEPHEN, is a woman of many accomplishments. She is Miss Black Louisiana USA and competed in the National Miss Black USA pageant on August 4, 2024. Yimara is a law student at Southern University Law Center with a criminal justice graduate degree and dual bachelor’s degrees in business management and marketing. Her academic and pageant achievements are a testament to her dedication and influence, making her an ideal representative for the SOROR brand.
“We are thrilled to have Yimara McCartney-Ross as the new face of SOROR BY SATASHA STEPHEN,” said Dr. Satasha Stephen, CEO and Founder of Stephen Beauty and Cosmetics. “Yimara’s beauty, confidence, and commitment to empowerment make her the perfect representative for our brand. We are excited to see her inspire others to embrace their unique beauty and celebrate diversity.”
SOROR BY SATASHA STEPHEN is deeply committed to empowerment and excellence. SOROR’s dedication to supporting self-care, self-empowerment, and diversity is at the core of the beauty brand. SOROR provides a wide range of health-conscious and environmentally friendly products to enhance your beauty while nurturing your well-being. SOROR BY SATASHA STEPHEN is the Official Cosmetics Sponsor for Miss Black USA 2023 and again in 2024, a testament to the brand’s ongoing commitment to these principles. “We want you to feel valued and understood, and our products reflect that commitment,” said Stephen.
Karen Arrington, the CEO of Miss Black USA, expressed her overwhelming excitement about the partnership, saying, “We are thrilled to partner with SOROR BY SATASHA STEPHEN Cosmetics, whose commitment to empowering Black women through beauty aligns perfectly with our mission at Miss Black USA. Their support adds an extra layer of confidence and elegance to our Contestants, helping them shine even brighter on stage.” This partnership is a testament to the brand’s dedication to empowering women of color.
The SOROR Photogenic Winner of the Miss Black USA pageant for the second year will be instrumental in advancing the beauty brand’s mission to positively impact women by promoting self-care, self-empowerment, diversity, self-expression, confidence, and excellence through SOROR’s thoughtful, wide range of health-conscious, environmentally conscious, and paraben-free products. The face of SOROR plays a crucial role in illustrating the brand’s mission and values.
“We are thrilled to welcome Yimara as the new face of SOROR BY SATASHA STEPHEN for the next year,” said Stephen. “SOROR is a makeup brand that celebrates the power of sisterhood. SOROR is built on mentorship, confidence, and love. SOROR is more than makeup; it’s a movement of self-empowerment. This made partnering with Miss Black USA to find the new face of our beauty brand a natural fit.” The Miss Black USA Organization is one of the most dedicated organizations that empowers Black women as they embark on their journeys of excellence. The organization redefines beauty standards. “We’re excited to partner with an organization celebrating Black women’s brilliance, beauty, and limitless potential. We are confident that Yimara will help SOROR further our mission of celebrating beauty in all its forms.”
Stay tuned for more updates on Yimara McCartney-Ross’s collaboration with SOROR BY SATASHA STEPHEN, and join us in celebrating empowerment and diversity in the beauty industry.
About Stephen Beauty and Cosmetics
Stephen Beauty and Cosmetics, a Black women-owned cosmetics business, was founded in 2020. SOROR BY SATASHA STEPHEN is the first makeup and skincare collection under the beauty brand. It leverages the integrity of its carefully vegan-formulated product line, which is cruelty-free, paraben-free, and vegan-friendly. SOROR BY SATASHA STEPHEN offers consumers in two storefronts in Chicago and Los Angeles and globally through its online store products that expertly address the makeup and skincare needs of individuals with diverse skin types, tones, and hues while creating health-conscious products. The brand offers affordable, inclusive makeup and skincare solutions that cater to the challenges many women of color face when finding makeup that matches their skin type, tone, and hues.
For more information about SOROR BY SATASHA STEPHEN and their beauty collection, please visit https://satashastephen.com/
PRESS CONTACT:
Dr. Satasha Stephen
[email protected]
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