Aubry Oden: Paving The Way For Empowerment And Change In The Trucking Industry
By
Jul 15, 2025
The road to success in the trucking industry is rarely a straight path, but for Aubry Oden, the winding route was exactly what led her to greatness. With no prior experience or background in the field, Aubry entered an industry historically dominated by men, and against all odds, she has built a legacy that is reshaping the way trucking is perceived. From humble beginnings to becoming a voice of empowerment, Aubry’s journey is nothing short of inspiring.
The Road Less Traveled: Aubry’s Start in Trucking
Aubry’s entry into the trucking world wasn’t glamorous. There were no shortcuts, no handouts, just raw determination and a burning desire to prove herself. She didn’t inherit a trucking legacy or have years of knowledge to fall back on. What she had was a vision and the willingness to learn. Aubry’s journey began as a trainee, moving through the ranks from team driver to solo driver, even recovering abandoned trucks across the country.
Each step she took was about mastering the grind, learning from every setback, and embracing the challenges as keys to success. "I didn’t just learn trucking, I lived it, broke through it, and rebuilt my life with it,” Aubry reflects. These experiences, endless miles driven, trucks fixed, and challenges overcome, laid the groundwork for a future of leadership in the trucking industry.
A Platform Built on Authenticity and Community
Today, Aubry’s voice resonates in the trucking community as a beacon of empowerment and education. She has created a platform where truck drivers can connect, learn, and be inspired. One of the core pillars of her platform is the “Trucking with Attitude” Facebook community, which has grown into a thriving hub of nearly 4,000 active truck drivers. This group serves as a peer-to-peer support network, where drivers share tips, tricks, and real-time guidance on navigating challenges on the road. It’s become an essential space where drivers feel supported and empowered, reinforcing Aubry’s mission to ensure that real drivers are seen and heard.
Through her bold social media presence, Aubry bridges the gap between seasoned truckers and the next generation, encouraging others to enter the field while providing them with the tools and resources to succeed. Aubry’s mission is simple: to foster a culture where drivers are not only empowered in their careers but also in their personal lives, working toward creating meaningful connections within the industry.
Rewriting The Narrative For Women in Trucking
Aubry is not only a trailblazer in her own right, but she is also redefining what it means to be a woman in the trucking world. She has become a source of strength and resilience, showing that women can thrive in this traditionally male-dominated field. Through her advocacy and leadership, she’s working to reshape the narrative for women in trucking, ensuring they feel both empowered and recognized for their contributions.
By challenging the status quo, Aubry is showing women everywhere that they can succeed in the trucking industry just as well if not better than anyone else. Her work encourages women to stay confident, resilient, and authentic, proving that the road can be for everyone.
Industry Recognition and Major Achievements
Aubry’s work has earned her both national and international recognition, solidifying her place as a respected leader in the trucking world. She has been featured in major outlets like CNN’s Champions for Change, Bust Magazine alongside Grammy Award-winning artist Kehlani, and SiriusXM’s Dave Nemo Show. Additionally, she has appeared at prominent truck shows, been featured in commercials, and interviewed on several industry-leading podcasts.
Her dedication to the industry was recently recognized with the Outstanding Achievement Award at a major truck show in Chattanooga, Tennessee. Aubry continues to be a key figure in the industry, speaking at events and advocating for both new and seasoned truckers.
A Commitment to Giving Back
What sets Aubry apart is her commitment to creating opportunities for others. Whether it’s connecting small trucking brands with influential content creators or offering mentorship to aspiring drivers, she remains deeply dedicated to giving back to the community that helped shape her success. Aubry’s approach is not about fame but about leaving a legacy of positive change in the trucking industry. Her focus is on shifting the culture for the better, ensuring that future generations of truck drivers have the resources, support, and opportunities to thrive.
Shaping The Future of Trucking
As Aubry looks to the future, she remains focused on making a lasting impact on the trucking industry. Through her leadership and advocacy, she continues to create space for all drivers to succeed, thrive, and make their mark. Aubry is reshaping how trucking is perceived and experienced, showing that it’s not just a job, but a lifestyle that requires heart, passion, and integrity.
Aubry Oden’s story is a testament to the power of resilience, grit, and purpose. From humble beginnings to becoming a leader in the trucking industry, she has built a legacy that continues to inspire. Aubry's journey is proof that with determination and vision, anything is possible, even breaking into an industry once considered out of reach.
Aubry Oden’s Impact and Reach
As a testament to her influence, Aubry has built a personal brand that now boasts over 50,000 followers across various platforms, consistently engaging her audience through national media outlets, truck shows, radio appearances, and branded campaigns. This exposure has cemented Trucking with Attitude as a leading voice for women in the industry, further amplifying the movement she’s leading. She’s proud to represent G & G Trucking, the company that has supported her from the beginning and helped her achieve remarkable success. G & G Trucking’s belief in providing opportunities to drivers and working for their success has been a driving force in her own career.
Award Recognition: Best Influencer in Education and Cause-Based Content in the US of 2025
Aubry Oden’s exceptional work in the trucking industry has earned her the prestigious Best Influencer in Education and Cause-Based Content in the US of 2025 award from Evergreen Awards. This honor highlights Aubry's extraordinary ability to educate, inspire, and advocate for change in a field that has long been dominated by outdated norms. Her platform serves as a driving force for empowerment, particularly for women and underserved communities, reshaping the future of trucking through her cause-based content and unwavering advocacy for equality and opportunity.
Aubry Oden’s Unmatched Contribution to Education in Trucking
Aubry Oden’s journey into the trucking world is a powerful narrative of grit, resilience, and education. Starting from scratch with no prior experience, Aubry quickly rose through the ranks, learning the ins and outs of the industry. Her hands-on approach has allowed her to connect with her audience in a deeply personal way. Through her platforms, Trucking With Aubry and Trucking With Attitude, she not only educates others about the realities of life on the road but also offers insightful tips, advice, and resources to help drivers succeed in their careers.
Her content focuses on providing practical knowledge about trucking, from the technical aspects of driving and managing a trucking business to the emotional and mental resilience required to thrive in the industry. Aubry’s educational approach is grounded in authenticity and experience, offering a raw, unfiltered look at the challenges of the trucking lifestyle and the tools needed to overcome them.
Photo credit: Brandi LaBadie, Brandilafleur | brandilafleurphotos@gmail.com
Empowering Women and Challenging Industry Norms
Through Trucking With Attitude, Aubry has created a movement that empowers women in the trucking industry. Her brand, which features a bold pink semi-truck logo with lipstick exhaust pipes, blends strength with femininity, giving women in the industry a platform where they can feel both confident and capable. Aubry’s mission is clear: to create a space for women to excel in trucking without sacrificing their identity.
Aubry’s commitment to gender equality in a male-dominated field has helped open doors for other women who may have felt overlooked or underrepresented. She is not just an influencer—she is a leader who uses her platform to advocate for fair treatment, better representation, and the celebration of women in the trucking world. Through her brand and her content, she continues to inspire women to embrace the road with confidence and pride.
Fostering Positive Change Through Cause-Based Content
Aubry Oden is more than just a social media personality; she is a force for positive change. Through her extensive network and partnerships, she has built a platform dedicated to supporting her community. Whether it’s through sponsorships, grant opportunities, or strategic collaborations, Aubry ensures that real truckers are not just seen but supported. She works tirelessly to help drivers maximize their profits, minimize losses, and create a culture of respect, unity, and growth in an industry that often neglects its workers.
Her impact stretches far beyond social media. Aubry's collaborations with major trucking-related companies and her appearances at national truck shows serve as an example of how she leverages her influence to create opportunities for others. She is not only empowering individuals but also shifting the culture of trucking, one piece of content at a time.
Looking Forward: Building a Legacy of Impact
Aubry Oden’s journey is just beginning. As she continues to grow her brands and expand her reach, she remains dedicated to building a legacy of purpose-driven content. Whether through her educational resources, her work to empower women in the industry, or her efforts to advocate for underserved communities, Aubry is committed to making a lasting impact in the trucking world and beyond.
This award is a reflection of her tireless work, her passion for education, and her relentless drive to change the industry for the better. Aubry is not just an influencer—she is a cultural force, reshaping the narrative around trucking and paving the way for future generations to thrive.
Connect with Aubry Oden:
Aubry Oden has redefined what it means to be a successful influencer and advocate in the trucking industry. She continues to inspire a new generation of truckers, women, and change-makers, all while holding fast to her mission of authenticity, respect, and empowerment.
