Verity Threds: Crafting Unique Fashion Statements Through Artful Self-Expression

NATIONWIDE - JULY 2025 - (USAnews.com) — Verity Threds is not just a fashion brand; it is a statement—a testament to bold self-expression, individuality, and an unwavering commitment to craftsmanship. Founded by Tay, a visionary designer with an eclectic background in streetwear and global fashion influences, Verity Threds is a beacon of unapologetic style. With each piece, the brand transforms fashion into an art form, where creativity and innovation come together in unique, handcrafted outerwear pieces that cannot be replicated.

The birth of Verity Threds in January 2024 was as spontaneous as it was bold. From the outset, Tay’s journey has been one of rapid expansion, each milestone surpassing the last. From Los Angeles to Coachella, the energy of the brand surged, culminating in an unforgettable show at New York Fashion Week in September 2024. The runway presentation was nothing short of remarkable, showcasing the brand's versatility, creativity, and commitment to making powerful fashion statements. New York, a city known for its influence on global fashion trends, has played an integral role in the brand's growth. The creative energy and diversity of the city have been a constant source of inspiration, reflected in the brand’s elevated designs and editorial features that have garnered attention from fashion elite.

The standout feature of Verity Threds is the meticulous craftsmanship behind each jacket. These aren’t just clothes; they are wearable works of art. Every jacket is a one-of-a-kind masterpiece, meticulously hand-stitched and carefully curated to ensure no two pieces are ever alike. At the heart of each design is a custom patch lined with an LED light, making these jackets not only fashionable but illuminating in a literal sense. The inclusion of a hidden pocket to securely hold the battery pack ensures that the LED light remains vibrant, allowing wearers to shine wherever they go. This thoughtful blend of innovation and artistry is a hallmark of the brand’s design philosophy.

Tay’s influences span the globe, from the electric streets of Tokyo to the effortless cool of Los Angeles and the boundless creativity of New York. These influences come to life in Verity Threds, where the fusion of diverse streetwear cultures is reflected in each jacket. Tokyo’s fearless fashion scene, where bold colors and fearless self-expression reign, inspired a design philosophy that celebrates clashing elements in harmony. Meanwhile, the laid-back yet edgy vibe of Los Angeles taught Tay the art of blending comfort with attitude, making the jackets perfect for everything from everyday wear to statement-making moments. Equally, New York’s relentless pace and its role as a creative hub further shaped the brand’s identity, driving the brand’s evolution and global recognition.

Verity Threds has already made waves in the fashion world. The brand’s designs have been featured in top-tier publications such as Harper’s Bazaar, Cosmopolitan, Glamour, Elle Magazine, and Pump, cementing its place in the fashion conversation. These accolades are a reflection of the growing influence Verity Threds has in reshaping the fashion landscape, as it continues to be a force of creative expression and innovation.

What truly sets Verity Threds apart from its competitors is the boldness that runs through every piece. The jackets are not only designed to be worn; they are designed to be a reflection of the wearer’s personality, attitude, and individuality. Tay’s commitment to eccentric, vibrant designs creates clothing that dares to make a statement—clothing that speaks loudly about who the wearer is. Every Verity Threds jacket is a celebration of uniqueness and the idea that fashion should never be ordinary.

In the brand’s New York Fashion Week show, Verity Threds revealed the breadth of its versatility. The show began with festival fashion, showcasing the creativity and energy that has become synonymous with the brand. From there, it transitioned into denim and diamonds, embracing the current obsession with country cowgirl style. The collection then took an edgy turn with studded leather jackets, followed by luxurious long fur coats inspired by mob-wife elegance. The grand finale featured a stunning showstopper—an elaborate long fur coat with a train, symbolizing the brand’s commitment to creating pieces for every demographic. Whether for a festival, a night out, or an elegant affair, Verity Threds offers fashion that speaks to anyone who dares to make a statement.

Verity Threds was never meant to stay still. From the beginning, the brand has pulsed with movement—fueled by light, driven by individuality, and rooted in rebellion. But recently, Tay realized it was time to step away from the noise and rediscover what first lit that spark. This led to an international journey in search of inspiration, which began with a trip to Mexico City. The city’s murals, chaotic streets, architecture, and unexpected stillness of a café in La Condesa helped Tay reconnect with the core of the brand. Mexico City was a revelation—a place where art doesn’t need to shout but speaks honestly and profoundly. It reminded Tay of the original mission behind Verity Threds: to build a world where self-expression isn’t just accepted, but celebrated.

The journey continued in Milan during Men’s Fashion Week, a trip that prompted a deeper exploration into menswear. While Verity Threds has always embraced unisex design, this trip made Tay realize that many of the brand’s pieces naturally leaned feminine. Milan challenged Tay to explore menswear with more intention and balance, aiming to incorporate masculine energy with polished, edgy elements. This realization pushed the brand to evolve further, expanding its vision to create pieces for everyone—without forcing a sparkle on those who may not want it, while maintaining the brand's signature glimmer.

This journey abroad resulted in a fresh perspective and inspired new collections. Verity Threds is still deeply rooted in its signature LED jackets and custom patchwork—light continues to be an integral part of its identity—but the brand has evolved. The latest collections now feature streetwear silhouettes that shine without relying on lights. Vinyl prints, diamond details, embroidery, and embellishments give these pieces a grounded yet attention-demanding quality. It’s a new way of showcasing creativity that doesn’t diminish the brand’s expressive energy.

Verity Threds is also stepping into the businesswear world, but on its own terms. The brand is now offering blazers and suit jackets that appear simple from the front, only to reveal bold, rebellious designs on the back. These pieces serve as a reminder that professionalism and personality are not mutually exclusive, and they invite wearers to embrace their individuality even in formal settings.

Every piece from Verity Threds is still a one-of-one creation, but now the brand is more intentional about making space for everyone—whether they are drawn to rhinestones or not. Verity Threds was never about fitting in; it has always been about making people feel seen. This new chapter of the brand is more global, layered, and radiant than ever before.

Verity Threds has quickly become a rising star in the fashion world, and this is just the beginning. Tay has big plans for the future, with new projects and collections on the horizon. The next phase of the brand will continue to push the boundaries of creativity and style, solidifying Verity Threds as a brand that celebrates self-expression through innovative design.

For more information on Verity Threds and to explore its one-of-a-kind collection, visit Verity Threds. To stay up to date with new designs and releases, follow Verity Threds on Instagram and TikTok.

Verity Threds is more than a fashion brand; it is a movement, a celebration of individuality, and a call to embrace the loud and bold. Join the journey of style, and make your own statement with Verity Threds.