How One Utah Tech Firm Is Solving The $530 Billion Small Business Credit Crisis
The conference room in downtown Salt Lake City was silent except for the tapping of a calculator. Jasmine Singh, CEO of Diginetics, a black women-owned fintech company, sat at the head of the long table.
By
Aug 28, 2025
NATIONWIDE - AUGUST 2025 - (USAnews.com) — Across from her sat a small business owner who had just been denied a loan for the fourth time in six months. "I pay for twelve different software subscriptions every month," the owner said, frustrated. "I've never missed a payment. But none of that counts toward building business credit."
That moment in early 2023 became the catalyst for what would become one of the most innovative approaches to solving America's small business credit crisis. Singh realized that businesses were hemorrhaging cash on essential software subscriptions—payments that disappeared into the ether without building any creditworthiness. Meanwhile, 82 percent of small businesses fail due to cash flow problems, according to SCORE, with insufficient access to capital being a primary culprit.
The solution Singh and her team developed was deceptively simple yet revolutionary: transform existing software subscriptions into credit-building opportunities through Net 30 invoicing. Instead of watching monthly subscription fees vanish without trace, businesses could now use those same payments to establish a credible credit history while dramatically reducing their immediate cash outflow.
"Every business owner I met was stuck in the same trap," Singh recalls. "They were paying thousands monthly for software they absolutely needed to operate, but those payments were invisible to lenders. It was like paying rent in cash for years and then being told you have no rental history."
The traditional business credit system has long been a catch-22. To get credit, you need credit history. To build credit history, you need access to credit. For the 33 million small businesses in America, this circular logic often means the difference between growth and stagnation. Banks and traditional lenders typically require two years of business history, substantial revenue, and often personal guarantees that put owners' personal assets at risk.
Diginetics dismantled these barriers by creating a system where approval is guaranteed for any valid business with an EIN. No personal guarantees. No credit checks. No lengthy applications that end in rejection letters. The company's unified dashboard consolidates multiple software subscriptions into a single Net 30 invoice, giving businesses thirty days to pay while immediately reporting positive payment history to business credit bureaus.
The impact extends far beyond simple convenience. By converting immediate cash outflows into thirty-day payment terms, businesses instantly improve their working capital position. A company spending $3,000 monthly on software subscriptions suddenly has an extra $3,000 available for inventory, marketing, or unexpected expenses during that crucial thirty-day window. Multiply this across twelve months, and the cash flow improvement becomes transformative.
But Singh's vision went deeper than just payment terms. The platform integrates sophisticated analytics that help businesses understand their performance metrics, customer behavior, and market positioning. QR code tracking reveals real-world engagement patterns. Digital forms and fill-and-sign capabilities eliminate paperwork bottlenecks. The invoicing system automates what traditionally consumed hours of administrative time.
"We're not just a fintech company," Singh explains. "We're architects of business transformation. When a business joins our Net 30 program, they're not just building credit—they're building a foundation for sustainable growth."
The stories emerging from early adopters reveal the profound impact of this approach. A marketing agency in Denver that had been denied a line of credit three times was able to establish business credit within ninety days of joining the program. A construction company in Phoenix reduced its monthly software expenses by forty percent while simultaneously qualifying for equipment financing it had previously been denied. These aren't isolated victories; they represent a fundamental shift in how small businesses can leverage their existing expenses for growth.
The timing couldn't be more critical. As traditional lending tightens and economic uncertainty persists, small businesses need alternative pathways to capital more than ever. The Federal Reserve reports that only 31 percent of small business loan applications are fully approved, leaving millions of entrepreneurs scrambling for solutions. Diginetics fills this gap by turning a cost center—software subscriptions—into a credit-building asset.
What makes this approach particularly powerful is its accessibility. Unlike traditional credit-building methods that require taking on debt or paying fees for trade lines, businesses are simply reorganizing payments they're already making. It's not about spending more; it's about spending smarter. The software subscriptions that once drained cash reserves without building equity now serve as stepping stones to financial credibility.
The rebate component adds another layer of value. As businesses consistently pay their Net 30 invoices, they earn rebates that further reduce their software costs. It creates a virtuous cycle: better cash flow leads to timely payments, which build credit and earn rebates, which improve cash flow even further. For businesses operating on thin margins, these incremental improvements can mean the difference between survival and closure.
Singh and her team have also addressed the complexity that often overwhelms small business owners. The unified dashboard presents all critical metrics in a single view, eliminating the need to juggle multiple platforms and logins. Forms and contracts can be created, sent, and signed digitally. Invoice generation happens automatically. Analytics provide actionable insights without requiring a data science degree to interpret them.
Looking ahead, the implications of this model extend beyond individual businesses. If widely adopted, it could fundamentally reshape the small business lending landscape. By creating an alternative credit-building pathway that doesn't rely on traditional debt, Diginetics is democratizing access to business credit. The company's guaranteed approval policy means that even startups and businesses with challenged credit histories can begin building positive payment records immediately.
The human element remains central to Singh's vision. Behind every business credit score is an entrepreneur with dreams, employees with families, and communities that depend on small business vitality. By removing financial barriers and providing tools for growth, Diginetics isn't just processing payments—it's enabling possibilities.
The statistics are sobering: most small businesses fail due to cash flow problems, and most can't access the credit they need to solve those problems. But Singh and her team have proven that this cycle isn't inevitable. By reimagining how businesses pay for essential software, they've created a bridge between where businesses are and where they need to be.
The revolution isn't coming through traditional banks or venture capital firms. It's happening through the simple recognition that businesses already demonstrate creditworthiness every day through their subscription payments. Diginetics just makes sure those payments finally count for something.
For business owners tired of hearing "no" from traditional lenders, the message from Diginetics is refreshingly different: your software subscriptions are already proof of your creditworthiness. Now, finally, someone is listening.
Transform your existing software costs into business credit and growth opportunities at Diginetics.io.
Stop throwing money away on subscriptions that don't build your future—invest in a solution that turns every payment into progress toward the capital and credibility your business deserves. Your currency is what you currently see. Change what you see with Diginetics today.