Masters of Home Care CEO Justin Currie: A Mentor Revolutionizing the Home Care Industry

Masters of Home Care CEO Justin Currie: A Mentor Revolutionizing the Home Care Industry

Justin Currie, the founder of Masters of Home Care, has not only built a successful business but has also redefined what it means to succeed in the home care sector. His journey began with the goal of creating a sustainable agency, one that didn’t require constant hands-on involvement. This vision, which involved overcoming early struggles such as staffing challenges and operational chaos, has now evolved into a thriving consultancy that guides other home care entrepreneurs toward scalable success.

Building Success from the Ground Up

Currie’s path to success wasn’t built on theory; it was grounded in results. He grew his home care agency from the ground up, creating a system designed to run smoothly without constant management intervention. His methods included automating systems, refining sales strategies, and focusing on recruitment and team-building. These steps allowed him to achieve net profit margins over 20%, a significant improvement over the industry’s average of 8%. His agency’s success earned him multiple accolades, including being named a Philadelphia Titan 100 CEO and making the Inc. 5000 list twice, #3691 in 2024 and #2120 in 2025.

Currie’s hands-on experience has been integral to his success. It’s this practical knowledge that he now shares with other home care agency owners through his consulting company, Masters of Home Care. "I built my agency from scratch, made the Inc. 5000 list twice, and now I share those systems so others can fast-track their growth," he says. His mentorship is built around a unique approach that centers on three pillars: automated systems, leadership structure, and premium client service, key factors that enable sustainable business growth.

Award Recognition: Masters of Home Care Named Best Home Care Business Strategist

In 2025, Masters of Home Care received the Best Home Care Business Strategist in the United States award from Evergreen Awards, cementing their position as a leader in the field. This prestigious recognition highlights the company’s commitment to transforming the home care industry through innovation and operational excellence. The award underscores Currie’s ability to empower entrepreneurs, helping them scale their businesses while maintaining profitability and efficiency.

This recognition is a testament to the strategic vision and leadership of Masters of Home Care. By providing actionable strategies that streamline operations and optimize business models, Currie’s consultancy has helped countless home care agencies grow beyond what many thought possible.

Turning Operational Struggles into Scalable Success

For Currie, the turning point in his career came from his ability to view operational struggles as opportunities to create scalable systems. In his early years, the challenges of managing staff, ensuring client satisfaction, and balancing daily operations were overwhelming. However, where many others saw chaos, Currie saw the potential to develop frameworks that could be replicated for growth.

His methodology focuses on implementing automated systems, developing strong leadership structures, and offering top-tier client service. These systems have resulted in his clients seeing profit margins well above the industry standard, averaging over $24,000 per client and charging rates 25-40% higher than competitors.

“I don’t teach theory. I teach what’s working right now in the field,” Currie emphasizes. His hands-on coaching is not about generic advice but practical, tested strategies that make a difference. He has mentored home care business owners at every stage of their journey, from those just starting out to established owners ready to scale.

The Power of Mentorship and Leadership

At Masters of Home Care, Currie offers mentorship programs designed to help entrepreneurs break free from “survival mode.” The focus is on building operational excellence through efficient systems and leadership development. For Currie, the ultimate goal is not just financial success, but also to improve the quality of life for agency owners and their staff.

A significant milestone in his career came with a 2025 Private Equity partnership, validating the strength of his business strategies. This achievement only solidifies Currie’s belief that creating balance and efficiency in business operations can transform the home care industry.

A Legacy of Transformation

Masters of Home Care’s continued success is rooted in Currie’s personal philosophy: the right systems can set business owners free. He has dedicated himself to reshaping the home care industry, one agency at a time. By focusing on mentorship and providing tools that enable sustainable growth, he has helped clients achieve results that far exceed the industry’s average.

“The work I do is about real people. It’s about helping entrepreneurs build businesses that allow them to live the life they want while doing meaningful work,” Currie says.

Scaling Without Limits

With the continued expansion of Masters of Home Care, Currie is poised to influence the future of the home care industry on a larger scale. His proven business strategies and unwavering dedication to the success of his clients have positioned him as one of the most influential mentors in the field.

Entrepreneurs interested in transforming their agencies can explore mentorship programs and resources at Masters of Home Care, or connect with Justin Currie on LinkedIn, Facebook, and YouTube.

As the recipient of the Best Home Care Business Strategist in the United States of 2025 award, Masters of Home Care has proven that with the right systems in place, the sky is the limit for home care entrepreneurs.