MY CHANNEL | ATHLETES Builds a New Home for Sports

An athlete's career is built through competition, but what they build around that career can become much bigger. Their name, reputation and fanbase can follow them across teams, schools, leagues and eventually into life beyond their sport.

That long-term opportunity is at the center of MY CHANNEL | ATHLETES, the recently relaunched and repositioned identity of MY CHANNEL. The company is now centered on athletes and sports, with a platform designed to help athletes turn the fanbases they have already earned into businesses that can grow alongside their careers.

From Creator Platform to Athlete Focus

MY CHANNEL originally launched as a broader creator monetization platform, bringing multiple direct-to-fan tools and revenue opportunities together in one place.

After two and a half years building the platform and its technology, MY CHANNEL is now putting that foundation behind a clear vision for athletes and the broader sports ecosystem.

The strategy reflects a different way of looking at an athlete's value. Social media followers are not simply numbers on a profile. Behind those numbers can be fans who follow an athlete's performance, personality, journey and career.

MY CHANNEL | ATHLETES is built around helping athletes create more value from those existing relationships without asking them to become content creators.

As Founder and CEO Amia French explains, “We're not trying to turn athletes into content creators. We're giving them tools to monetize being athletes.”

Award Recognition

MY CHANNEL was named Best Woman-Owned Creator Platform in the United States of 2026 by Evergreen Awards, recognition that came as the company was evolving toward its new athlete-first direction under Founder and CEO Amia French.

The recognition reflects the technology and platform MY CHANNEL spent more than two years building. That same foundation now supports MY CHANNEL | ATHLETES as the company moves into its next chapter centered on athletes and sports.

Built Around the Athlete's Existing Fanbase

Athletes already have fans who follow their careers, celebrate their achievements, buy merchandise, attend events and want opportunities to connect with the person behind the performance.

MY CHANNEL gives athletes a dedicated place to build on those existing relationships.

The platform brings together multiple ways to earn, including subscriptions and exclusive content, personalized videos, paid direct messages and one-on-one calls, livestreams, tips and gifts, physical and digital products, auctions, crowdfunding and ticketed events.

Athletes choose how they use the platform and keep 85% of their earnings.

The opportunity isn't simply about producing more content. It's about giving athletes different ways to build a business around the value they have already created through their sport, name and fanbase.

Why Brand Safety Matters for Athletes

For athletes, where they monetize matters.

Their name and reputation can influence relationships with sponsors, teams, schools, leagues, agents and future business partners. Building direct fan revenue should not require athletes to compromise the professional identity they have worked to establish.

MY CHANNEL | ATHLETES is positioned as a brand-safe, sponsor-friendly and stigma-free environment for direct fan monetization.

The platform is designed to complement an athlete's existing professional ecosystem, including social media, sponsorships, NIL opportunities and representation.

That gives athletes a place to build direct fan relationships and revenue while protecting the broader brand surrounding their name.

Building Revenue Beyond Sponsorships and Social Media

Endorsements, sponsorships, and NIL partnerships can be important parts of an athlete's business, but they are not the only value that can come from an established fanbase.

MY CHANNEL | ATHLETES adds another opportunity: direct fan revenue.

Fans can subscribe, request personalized videos, communicate directly with athletes, participate in livestreams, purchase products, bid on memorabilia, attend events and support athlete campaigns from one platform.

These opportunities are designed to work alongside sponsorships and social media rather than replace them.

For athletes, that means the fanbase they've already built can become more than reach for someone else's platform or visibility for someone else's brand. It can become part of a business they are building around their own name.

A Business That Can Move With the Athlete

One of the most valuable things an athlete builds during a career may be something that doesn't belong to a team, school or league: their name and the relationship they have with their fans.

College athletes can transfer or graduate. Professional athletes can change teams and leagues. Sponsorships can begin and end. Eventually, competitive careers themselves come to a close.

A fanbase can continue.

MY CHANNEL is designed to remain with athletes through those transitions, providing a direct-to-fan home that can grow with them throughout different stages of their careers.

That creates continuity beyond any single season, organization or social platform and gives athletes an opportunity to keep building on the value they created through sports.

Putting the Athlete at the Center

Fans don't only follow scores and statistics. They follow people.

They follow an athlete's journey, personality, achievements, setbacks, training, interests and what comes next. That relationship can continue long after a particular competition or season ends.

MY CHANNEL | ATHLETES puts that athlete-fan relationship at the center of the platform.

Instead of treating athletes as another category of content creators, MY CHANNEL's new direction recognizes that athletes already bring something distinct to the relationship: their sport, their name and the fanbase they've earned through it.

The platform gives athletes tools to decide what they want to build from there.

Beyond the Game

MY CHANNEL's athlete-first strategy is built around a longer view of an athlete's career.

The fanbase built through competition can become the foundation for opportunities in entrepreneurship, coaching, media, products, events, education and other ventures as an athlete's career evolves.

For French, that is what Beyond the Game represents.

“Athletes spend years building more than a career in sports. They build a name, a fanbase and a community around themselves,” French said. “That has value beyond the game.”

MY CHANNEL | ATHLETES is designed to give athletes the tools to build on that value, both while they compete and wherever their careers take them next.

The Next Chapter for MY CHANNEL | ATHLETES

The relaunch marks a clearly defined next chapter for MY CHANNEL.

The company's marketing, partnerships and business development are now centered on athletes, sports personalities, managers, agencies and the broader sports ecosystem.

At the center of that strategy is a straightforward proposition: athletes have already built the name and earned the fanbase. MY CHANNEL gives them tools to build the business.

You built the fanbase. Now build the business.

Explore MY CHANNEL | ATHLETES

Athletes can learn more about MY CHANNEL | ATHLETES at mychannel.co or follow the company on Instagram, X, and TikTok.

MY CHANNEL | ATHLETES provides a brand-safe, sponsor-friendly and stigma-free place for athletes to create direct fan revenue and build something around their name that can grow alongside their career and beyond the game.