Naternal Redefines Plant-Based Wellness for Real Life

NATIONWIDE - NOVEMBER 2025 - (USAnews.com) In a world where wellness trends seem to change with every season, it’s no wonder consumers often find themselves overwhelmed. The wellness space, particularly in hemp and plant-based products, is often loud and filled with confusion. Amidst this chaos, Naternal has emerged as a beacon of clarity. This North Carolina-based company is transforming the hemp wellness category by sticking to what works: simple, transparent, and science-backed plant-based solutions designed to help people feel and function at their best.

The Naternal journey began in their family home, where its founders, Garrett and April Perdue, set out on a deeply personal mission. Their goal was simple: help their daughter sleep better. What started as a small, family-driven need quickly expanded into a greater vision, creating plant-based wellness products that help people sleep better, relax, and live more balanced lives.

From Family Need to Brand Vision

Naternal's story is rooted in the desire to solve a problem faced by so many families: poor sleep. Garrett, who came from a regulatory law background, and April, an early-childhood development specialist, knew they could do better than what the hemp wellness market then had to offer. The products available were often too complex, full of additives, or just plain ineffective. They didn’t meet the needs of real people, and they certainly didn’t feel trustworthy.

What made Naternal’s approach different from the start was their commitment to simplicity and transparency. Instead of jumping into the trend of high-dose hemp or synthetics, they sought to create products that were not only effective but easy to understand. They realized that consumers didn’t need more options; they needed clear options, formulas based on premium botanicals and hemp extracts that truly worked.

Facing the Confusion of the Hemp Space

The hemp wellness market has always been filled with noise, confusion, and an overwhelming number of products making ridiculous claims. For consumers, the sheer volume of options can be paralyzing. But Naternal, rather than adding to the chaos, has focused on bringing calm and clarity to the category. Their products are designed around a clear mission: wellness that feels simple, effective, and trustworthy.

Naternal doesn’t chase fleeting trends or shortcuts. The team focuses on crafting products with a thoughtful, wellness-first approach. They use plant-based formulas and scientifically backed ingredients while ensuring that every product is rigorously tested. Consumers can trust that each ingredient is carefully selected for its impact, not for its marketability. This focus on clarity has earned Naternal the loyalty of families, professionals, and anyone looking for a reliable and healthy way to improve their sleep, relax and enjoy steadier days.

A Brand Built on Integrity and Transparency

What truly sets Naternal apart is its transparency and commitment to quality. In an industry where consumers are often left guessing about what’s inside their wellness products, Naternal makes it easy to know exactly what they are putting in and on their bodies. Their “people-first” approach shines through in every product, ensuring that customers feel confident about their wellness choices.

Each Naternal product is crafted with a clear purpose, whether it’s to promote better sleep, reduce tension, or help customers feel their best throughout the day. Every ingredient is listed, and every formula is tested to ensure its safety and efficacy. This transparency is a core part of Naternal’s mission to redefine the hemp wellness space.

The Naternal team knows that wellness is about more than just products, it’s about trust. And with the hemp industry facing growing concerns around safety, quality, and regulation, Naternal’s commitment to clarity couldn’t have come at a more crucial time. Consumers are looking for companies they can trust, and Naternal is answering that call with every product they offer.

An Evolving Vision for Real Wellness

Today, Naternal serves families and professionals seeking a balanced and healthier lifestyle. But what remains at the core of the brand is their steadfast commitment to providing clear, effective solutions for real people. They understand that wellness isn’t a one-size-fits-all approach. It’s about listening to customers, understanding their needs, and delivering products that truly meet those needs, whether it’s through a better night’s sleep or a calmer, steadier day.

As the hemp wellness market continues to evolve, Naternal is already ahead of the curve. They are not chasing after the latest buzzwords or attempting to push the highest doses of cannabinoids. Instead, they’re focused on creating real, meaningful products that make a difference in people’s lives.

Building Trust in a Crowded Market

The hemp wellness space is crowded with noise, and consumers are increasingly seeking clarity and simplicity. Naternal has successfully carved out a place in this space by offering something that is often in short supply, trust. They focus on clean formulations, transparent testing, and products that are truly designed for human needs. As more people look for reliable, plant-based wellness solutions, Naternal’s commitment to these values will continue to set them apart from the rest.

Rather than overcomplicating things, Naternal has simplified the path to wellness. They offer solutions that are not only effective but also straightforward. It’s wellness that feels good, because it’s simple, honest, and designed with real people in mind.

Join the Naternal Movement

Naternal’s journey from a family’s search for better sleep to a trusted wellness brand is a testament to what happens when clarity, compassion, and science come together. For those tired of the noise and confusion in the hemp wellness market, Naternal offers a breath of fresh air. Their products are a promise, a promise to make wellness easier, more effective, and simpler to understand.

If you're ready to experience wellness that feels clear and trustworthy, visit Naternal’s website today and explore their thoughtfully crafted range of products. Whether you’re seeking better sleep, less tension, or simply a more balanced day, Naternal is here to help you feel your best. Make the change today, and experience the Naternal difference.

Explore Naternal’s products and learn more at Naternal’s Website or follow them on Instagram @ _naternal.