Return On Now Redefines Search Visibility in the AI Era

The New Era of Search: How Return On Now Helps Brands Stay Visible in AI-Driven Platforms

NATIONWIDE - SEPTEMBER 2025 - (USAnews.com) — In an ever-evolving digital landscape, the way consumers search for information has changed. What was once a Google-dominated world now includes AI platforms like ChatGPT, Perplexity, and Bing Copilot. The shift from traditional search engines to AI-driven tools has fundamentally altered the way brands must think about visibility. If companies fail to adapt, they risk becoming invisible when buyers are looking for solutions.

This is where Return On Now, a digital marketing consultancy based in Austin, Texas, steps in. Founded by Tommy P. Landry in 2009, Return On Now has emerged as a leader in helping brands navigate the complexities of modern search, combining traditional SEO with cutting-edge strategies in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

The Mission: Ensuring Visibility in Every Layer of Search

As the search landscape continues to evolve, Tommy Landry, a seasoned strategist with over 20 years of experience, realized that traditional SEO practices were no longer enough. “SEO alone is no longer enough,” says Landry. “If your brand isn’t cited in AI platforms and surfaced in generative search results, you’re invisible when buyers are looking for solutions.”

In response to this shift, Landry pioneered Return On Now’s unified approach to search visibility. The consultancy integrates SEO, AEO, and GEO into one cohesive strategy, ensuring that brands are discoverable not just on Google, but across the full spectrum of modern search platforms, including AI-driven engines and Google’s AI Overviews. This innovative three-pronged approach is a direct answer to the new era of search, where AI is just as important as traditional search engines.

A Pioneer in AI Search Strategies

One of the key differentiators for Return On Now is its early embrace of AEO (Answer Engine Optimization). As one of the first consultancies in Texas to offer this service, Return On Now understood before most that AI search platforms like ChatGPT and Perplexity would soon dominate how people discover information online. By focusing on AEO, Return On Now ensures that brands are not only visible on traditional search engines but also cited in AI responses, making them more likely to be trusted by users engaging with these technologies.

The company’s innovation didn’t stop there. Landry also saw the potential in Generative Engine Optimization (GEO), ensuring that companies appear in AI-generated content, which is becoming a primary method for content consumption. Whether it’s through AI-driven summaries or complex responses, GEO ensures that a brand’s visibility extends into these new, increasingly important areas of search.

In mid-2025, he decided that this expertise was worth sharing and published a book on the subject: From SEO to AEO to GEO: The New Rules of Search in the Age of AI (available on Amazon).

Adapting to the Future: A Comprehensive Strategy for the AI Era

Return On Now's approach is about more than just rankings; it's about ensuring trust, credibility, and visibility across all layers of modern search. The firm’s ability to blend these three elements SEO, AEO, and GEO into one cohesive strategy sets them apart from their competition.

“Our goal is simple: make sure our clients are found, cited, and trusted across every layer of search, including Google, answer engines, and generative systems,” says Landry. This holistic approach ensures that businesses can remain relevant and visible to potential customers, no matter where they are searching for answers.

Why Brands Should Care Now

The implications of this shift are profound for brands that are still relying solely on traditional SEO strategies. As AI-powered platforms become an increasingly common way for users to find solutions, companies that fail to adapt will risk falling behind. “Return On Now was the first consultancy in Texas to formally offer Answer Engine Optimization,” explains Landry. “We saw early that AI search would reshape discoverability, and we built a framework to help companies get ahead of the curve.”

Return On Now’s unique focus on AI search strategies has helped businesses across a range of industries, from B2B SaaS to eCommerce and professional services. By positioning their clients at the forefront of these shifts, Return On Now is building the playbook for success in the AI era of search.

Leading the Way in a Changing Landscape

As the digital marketing world continues to evolve, Return On Now remains committed to leading the charge in AI search visibility. Under the leadership of Tommy Landry, the firm’s reputation for innovation and expertise continues to grow, making them a trusted partner for businesses looking to stay ahead of the curve.

For companies looking to ensure they are visible, credible, and trusted in both traditional and AI-driven search platforms, Return On Now offers the expertise needed to navigate this rapidly changing landscape. Through a unique blend of SEO, AEO, and GEO strategies, the firm is helping businesses secure the digital visibility they need to succeed.

Are you ready to ensure your brand is seen, cited, and trusted in the new AI-powered world of search? Visit Return On Now to learn more about their cutting-edge strategies and how they can help your business stay ahead of the curve.

For more information, visit Return On Now or connect with them on LinkedIn and Facebook.