The Fearless Rise Of Rhea K. Rockthunder From Rock Bottom To Canada’s Best Multi-Industry Innovator

Canada (USANews) —Pretty Ruthless Inc., founded by Rhea K. Rockthunder, has been named Canada’s Best Multi-Industry Innovator of 2025 by the Evergreen Awards. This prestigious national honor celebrates her outstanding contributions across multiple sectors including cybersecurity, fashion, interior design, wellness, and emerging technologies. The award highlights both her entrepreneurial versatility and the profound journey that has shaped her dynamic leadership.

Raised on Piapot First Nation in Saskatchewan, Rhea Rockthunder was deeply influenced by her father, the late Chief John Rockthunder. His enduring guidance instilled a mindset of perseverance and innovation that would come to define her future. A pivotal moment in her early adult life led to a firm commitment to change, which marked the beginning of her pursuit of excellence across multiple disciplines. From that point on, Rhea embarked on a path of self-directed learning and transformation, one driven by an intense intellectual curiosity and a desire to create impact through interdisciplinary innovation.

Rhea’s quest for knowledge began without the benefit of traditional academic credentials. Nevertheless, she immersed herself in the study of cognitive theory, behavioral science, and neuroplasticity. Her rigorous, independent research included extensive journaling, behavioral experimentation, and testing methods of affirmational learning. These practices led to notable improvements in focus, problem-solving, and long-term cognitive flexibility. Over time, this internal transformation laid the groundwork for her expanding ventures in business and innovation.

Her intellectual evolution soon turned to entrepreneurship. Rhea taught herself core business competencies including financial management, digital systems architecture, and market dynamics. Today, she holds over 40 professional certifications, particularly in the fields of cybersecurity and information technology. Her qualifications include credentials from EC-Council’s Cybersecurity Certification Technician program, as well as advanced training in ethical hacking and network infrastructure. This technical expertise became the foundation for Pretty Ruthless Inc.’s cybersecurity arm, which delivers digital resilience and systems protection services.

Founded in June 2021, Pretty Ruthless Inc. operates at the intersection of innovation and multidisciplinary design. The company’s operations span cybersecurity, fashion, interior design, and wellness. Rhea’s creative background, rooted in her early work as a tattoo artist, influences the company’s visual identity across all sectors. Pretty Ruthless Inc. has introduced a luxury Italian-made footwear line, original cosmetics collections, and experiential interior environments—each known for combining artistic excellence with functional design.

A certified interior designer, Rhea approaches space as narrative. Her spatial concepts fuse architectural form with symbolic storytelling, crafting environments that resonate both visually and emotionally. She applies similar principles to digital design, constructing user experiences and brand platforms that are integrated, responsive, and authentic to each client’s mission.

Her multidisciplinary practice also includes wellness services grounded in formal certifications. As a certified hypnotherapist with specialized training in spiritual techniques, Rhea offers guided sessions that include affirmational coaching and visualization. These programs reflect her broader philosophy: aligning personal development with aesthetic, technological, and cognitive innovation.

“Whether it’s through wellness or business, my mission is to help people break free from their limitations and unlock their highest potential,” says Rhea. Her ability to translate this vision into tangible outcomes has been recognized by both her clients and peers.

Rhea’s visibility has grown through features in business publications such as CEO Times, and she is currently participating in the 2025 Inked Magazine Cover Girl competition, having previously secured second place in 2021. These engagements reflect her consistent advocacy for confidence, creativity, and expressive freedom—values that remain central to her leadership approach.

Looking ahead, Pretty Ruthless Inc. is preparing to expand its brand portfolio with the launch of Rokwar Motors, a line of electric motorbikes designed to integrate sustainable engineering with artistic performance. In addition, the company is set to unveil two social innovation initiatives: Safe Spaces for Expression, a creative wellness program centered on trauma-informed storytelling, and Paramedical Tattooing for Survivors, a specialized ink service that supports physical and emotional healing.

“Rhea’s impact transcends traditional industry boundaries,” stated a colleague. “Her ability to innovate in such diverse fields is truly unmatched.” This commitment to cross-sector leadership continues to drive Pretty Ruthless Inc.’s strategic growth and brand development.

Outside of business, Rhea remains dedicated to ongoing academic enrichment. Her current studies span cognitive science, behavioral economics, and psychology, with possible future interests in formal programs related to neuroscience and law. Her intellectual rigor reinforces the company’s innovation pipeline and ensures that its services remain grounded in both research and relevance.

Today, Pretty Ruthless Inc. stands as a model of 21st-century entrepreneurship. It is agile, interdisciplinary, and mission-driven—merging artistry, science, and strategy in a unified brand experience. For Rhea K. Rockthunder, the journey from challenge to leadership has been marked not just by business success, but by a deeper transformation of thought, design, and purpose.

“Rock bottom wasn’t my ending—it was my beginning. I had two choices: stay down or rise up. I chose to rise,” says Rhea. Her story continues to redefine what it means to lead with clarity, create with intention, and innovate with impact.

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