If you’re a coach or course creator selling a high-ticket offer, you’ve likely noticed a pattern: Meta ads are getting more expensive, less consistent, and harder to scale. Maybe you’ve tried boosting posts, running retargeting campaigns, or experimenting with Reels, only to end up with leads who don’t show up or convert.
In 2025, the coaches seeing the most growth aren’t just relying on warmed-up audiences or viral hooks. They’re reaching cold traffic with YouTube ads and converting complete strangers into booked calls and buyers.
The Mindset Shift: Why YouTube Traffic Converts Better
One of the biggest differences between YouTube and Meta comes down to user mindset. People on YouTube are in learning mode. They’re searching for answers, watching tutorials, or looking to solve a specific problem. That creates a window of opportunity where long-form video content feels natural and welcome.
Compare that to Meta, where users are scrolling for entertainment or social updates. Ads interrupt their feed. Even if the creative is strong, the timing often isn’t. Meta users aren’t always looking to make a decision. YouTube users usually are.
“YouTube gives us a longer window to build trust,” says Tyler York, CEO of AdLeg. “We can introduce the coach/solution, explain the offer, and answer objections all in one video. That kind of depth just isn’t possible in a 15-second clip.”
Targeting That’s Built for Action
Meta ads rely heavily on demographic and interest-based targeting. While powerful, it’s ultimately guesswork, hoping the right message finds the right person.
YouTube, on the other hand, is intent-based. Ads can be placed in front of people who are actively searching for topics related to your offer, watching relevant videos, or engaging with content in your niche. This makes targeting more precise and campaigns more efficient, especially when promoting high-ticket coaching programs or course funnels.
“For coaches and info products, it’s not just about getting seen. It’s about getting seen at the right time, by the right people. YouTube gives us that edge,” says York.
Cold Traffic That Converts into Booked Calls
Most agencies avoid cold YouTube traffic because it’s more strategic and creative-heavy. But AdLeg leaned into it, developing a system that consistently turns strangers into warm, qualified leads.
This system is built around educational, story-driven video ads that guide viewers into webinars, VSLs, or direct booking pages. It’s especially effective for offers priced at $2,000 and above, where buyers need more context and trust before they commit.
“We’ve helped clients scale into six-figure months using cold YouTube traffic,” York says. “It’s not just about exposure. It’s about building belief through the ad itself, before the funnel even starts.”
Tracking That Shows What’s Really Working
Most ad platforms show you clicks and leads. That’s where the insight stops. AdLeg takes it further with Hyros, an advanced attribution platform that reveals which ads, audiences, and funnels actually drive revenue.
As a Hyros Platinum Partner, AdLeg clients get full visibility across long sales cycles, multi-step funnels, and multiple platforms.
“Attribution is everything,” York explains. “We show clients not just what brought in a lead, but what brought in a customer. That changes how you scale.”
Built In-House, Backed by a Decade of Experience
AdLeg was founded in 2014 and has spent the last decade helping clients grow through strategic, paid advertising. What began as a Google Ads consultancy has grown into a full-service agency offering media buying, creative production, funnel strategy, and attribution, all under one roof.
Unlike agencies that outsource critical functions or bounce clients between freelancers, AdLeg handles everything in-house. That means faster execution, tighter strategy, and consistent communication.
“We don’t launch ads until we’ve mapped the full customer journey,” says York. “We understand the offer, the audience, the objections, then we build a campaign that speaks to all of it.”
Meta Still Has a Role, But Not at the Start
To be clear, Meta isn’t obsolete. It plays an important role in retargeting and nurturing. But it’s not the best place to start a high-ticket customer journey.
AdLeg’s strategy often pairs YouTube for cold outreach with Meta for follow-up. YouTube warms up the audience with trust and value. Meta closes the loop by staying top of mind. Together, they create a funnel that performs across the entire buyer journey.
The Bottom Line: YouTube Is Where High-Ticket Growth Begins
If you’re a coach or course creator selling a premium offer, it’s time to stop chasing clicks and start building real momentum. YouTube offers a unique blend of intent-driven targeting, longer-form storytelling, and high lead quality. And when paired with the right strategy, it becomes a cold traffic machine that consistently converts.
AdLeg has mastered this approach, helping coaches scale high-ticket offers predictably, profitably, and with complete clarity into what’s driving results.
To learn how AdLeg helps coaches scale with cold YouTube ads, visit adleg.com and check them out on Facebook or YouTube.
