Code Purple Deals, founded by Chester "Ray" Maternick Jr., is redefining wearable art with a mission rooted in mental health advocacy and recovery. More than an e-commerce platform, Code Purple Deals uses fashion and lyrical apparel as a medium to spark conversations, empower storytelling, and foster a community centered on resilience and hope.
The inspiration behind Code Purple Deals is deeply personal for Ray. As a U.S. Air Force combat veteran and father of four, Ray’s journey is shaped by his experiences supporting his family through challenges, including navigating the mental health struggles of his middle son. Diagnosed with traumatic brain injury (TBI), bipolar disorder, and PTSD, his son’s journey fueled Ray’s passion to create a platform that not only raises awareness but also celebrates creativity and healing.
Based in Charlottesville, Virginia, and launched after Ray’s retirement in 2017, Code Purple Deals represents the convergence of advocacy, art, and storytelling. The brand collaborates with artists KYSCOMA and Andrew Neil, whose personal and artistic journeys align with the company’s mission. Their designs transform clothing into more than apparel—they become canvases for connection and understanding.
Code Purple Deals’ lyrical apparel and wearable art pieces feature powerful imagery and thought-provoking designs. Each item is crafted to initiate dialogue about mental health, allowing wearers to share their stories and inspire others. By blending artistry with advocacy, Code Purple Deals gives its customers the opportunity to wear their support and foster empathy in everyday life.
The brand’s philosophy emphasizes inclusivity and accessibility. By offering affordable pricing, Code Purple Deals ensures that mental health advocacy through fashion is available to all. This commitment makes it more than just a clothing brand—it’s a global movement aimed at breaking stigmas and building a network of understanding.
“Code Purple Deals is a way to give voice to those who need to be heard,” Ray explains. “Every piece we create is meant to inspire hope and remind people that they are not alone in their struggles.”
Through collaborations with its featured artists, KYSCOMA and Andrew Neil, Code Purple Deals underscores the healing power of creativity. These artists channel their personal experiences into their work, creating designs that resonate deeply with individuals seeking solace, strength, and solidarity.
For Ray, Code Purple Deals represents the culmination of his life’s work, combining his dedication to family, service, and advocacy. The brand’s tagline, “One piece, one lyric, one conversation at a time,” reflects its mission to ignite change through small, impactful actions.
To explore Code Purple Deals’ wearable art and learn more about its mission, visit Code Purple Deals or Code Purple Wearable Art.