Extra Earrings: A Family Business Providing Handmade Jewelry for Cosplay and Gaming Enthusiasts

Extra Earrings was born out of a family’s passion for these vibrant communities, combined with a desire to provide educational and work experience for Joy Dean’s children. With a commitment to teaching valuable entrepreneurial skills, the business serves as a model of how a family can come together to build something meaningful while ensuring future financial stability. The idea was simple but powerful—by starting a small, creative business, the family could help the children graduate college debt-free while gaining hands-on experience in running a company. This mission remains a core value of the business today, and it has guided the company’s growth and decision-making.

At the heart of Extra Earrings' success is the company’s focus on high-quality, handmade jewelry that resonates with its customers. Each piece is crafted with attention to detail; offering a wide range of styles inspired by beloved characters, games, and anime series. The family behind the brand understands the importance of these communities and creates designs that allow fans to express their love for their favorite characters in a subtle, wearable way. The jewelry is not just about aesthetics; it’s about personal expression and connecting with the broader fandom community.

Extra Earrings also takes pride in its customer-centric approach. Recognizing the diverse needs of its audience, the company offers a variety of customizable options to ensure that everyone can enjoy their products. For customers with sensitive skin, all jewelry is crafted with hypoallergenic materials, addressing a common concern in the market. Additionally, understanding that not all customers have pierced ears, Extra Earrings provides clip-on versions of many designs, ensuring accessibility for all. This flexibility has made the brand a go-to for cosplayers and fans who want their jewelry to reflect their individuality and style without compromising on comfort.

One of the standout features of Extra Earrings is its commitment to releasing new designs monthly. These limited-edition jewelry drops keep customers engaged and excited, as each month brings fresh, unique pieces that often sell out quickly. This strategy not only fuels interest but also helps the company stay aligned with the fast-paced, ever-evolving nature of the cosplay, anime, and gaming scenes. Whether it’s a necklace inspired by a popular video game or earrings that resemble a character from a trending anime series, Extra Earrings ensures its designs remain relevant and highly sought after.

The company's presence is both digital and physical, as it operates through an online retail platform and participates in in-person sales at conventions. Extra Earrings’ website (extraearrings.com) serves as the primary hub for fans to browse and purchase jewelry from the latest collections, while conventions offer an opportunity for face-to-face interaction with customers. These events not only boost sales but also allow the family behind Extra Earrings to connect with their audience on a more personal level, gathering feedback and ideas for future designs.

As Extra Earrings continues to grow, its founder, Joy Dean, emphasizes the importance of community and collaboration. The company’s social media presence, including Instagram , tiktok (@extraearrings) and Facebook (@ExtraEarrings), allows the brand to engage with its audience directly, sharing new releases, behind-the-scenes content, and interacting with fans. Through these platforms, Extra Earrings has built a loyal following of customers who appreciate the brand’s dedication to creativity, quality, and customer service.

In an industry where mass production often takes precedence, Extra Earrings stands out as a brand focused on craftsmanship and personalization. Each piece of jewelry is a reflection of the passion and care that the Dean family puts into the business. By maintaining their commitment to providing exceptional products and service while supporting the education and development of their children, Extra Earrings has created a unique space for itself within the cosplay and gaming communities.

As the company looks to the future, it remains committed to its core values—supporting family, fostering creativity, and celebrating the love for cosplay, anime, and gaming. With a growing customer base and a reputation for delivering high-quality, handcrafted jewelry, Extra Earrings is poised to continue its journey as a leader in this specialized market. Whether through their monthly design drops, customizable options, or dedication to customer satisfaction, Extra Earrings continues to offer something truly unique in a world of fast fashion and mass production.

For more information about Extra Earrings and their latest collections, visit their website at extraearrings.com or follow them on Instagram and Facebook to stay updated on new releases and convention appearances.