Elle & Reid Consulting, founded by Lauren Jones, is redefining the fashion industry by providing innovative, comprehensive, and personalized consulting services for brands of all sizes. With a commitment to sustainability, quality, and client success, Elle & Reid is a premier partner for brands navigating the complexities of the fashion world.
Lauren Jones brings over two decades of expertise to the table, with a career that has included pivotal roles at global brands such as Adidas, Reebok, and Juicy Couture. At Adidas, she contributed to groundbreaking sportswear innovations, while her tenure at Reebok earned her a design patent, underscoring her technical and creative prowess. At Juicy Couture, her fresh designs infused modern luxury into the brand’s identity.
One of Jones’s most celebrated achievements was designing and launching Fabletics Men’s in collaboration with Kevin Hart. Her leadership and innovative approach transformed the collection into a market success, resonating with male consumers and establishing a new benchmark for activewear.
Elle & Reid Consulting offers an end-to-end suite of services, including concept development, design and sourcing, material R&D, technical design, merchandising, product development, production, and creative marketing. This comprehensive approach ensures that clients receive consistent, high-quality guidance throughout the entire product lifecycle.
The firm’s emphasis on sustainability is a cornerstone of its operations. Elle & Reid’s team conducts extensive research to source eco-friendly materials and integrate sustainable practices into their design processes, aligning with the growing demand for environmentally responsible fashion.
One of the standout elements of Elle & Reid’s consulting is its personalized and client-focused approach. Unlike traditional agencies that offer one-size-fits-all solutions, Elle & Reid takes the time to understand each client’s unique vision, challenges, and goals. This tailored methodology has resulted in numerous success stories, including a transformative collaboration with Jaanuu, a leading medical apparel company.
For Jaanuu, Lauren Jones developed a Time and Action (TNA) go-to-market calendar that streamlined workflows and improved production timelines. The project was lauded by the Jaanuu team for its technical precision, efficient communication, and long-term impact on their operations.
Looking ahead, Elle & Reid is poised to continue its influence on the fashion industry with initiatives like the Fashion Founders Academy courses. This program aims to equip fashion entrepreneurs with the tools and insights needed to build successful brands.
Lauren Jones’s leadership and vision have propelled Elle & Reid into a position of prominence in the fashion consulting space. By combining creativity with practicality, the company consistently delivers innovative solutions that drive tangible results for its clients.
At its core, Elle & Reid is guided by its motto: Innovate. Design. Inspire. This ethos is reflected in every project the firm undertakes, from developing market-ready collections to crafting compelling brand narratives.
For more information about Elle & Reid’s services and upcoming projects, visit elleandreid.com. Follow Lauren Jones on Instagram at @elleandreid @fashionfoundersacademy and connect with her on LinkedIn at Lauren Reid Jones.