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LadyEsmeralda Cosmetics Pioneers Inclusive Beauty With Adaptive Lipstick Accessories

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USANews February 07, 2025
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LadyEsmeralda Cosmetics Pioneers Inclusive Beauty With Adaptive Lipstick Accessories
A Beauty Brand With a Mission

LadyEsmeralda Cosmetics is redefining beauty by prioritizing accessibility and inclusivity. Founded in memory of Esmeralda, a woman with intellectual disabilities who loved lipstick, the brand is dedicated to making makeup application easier for individuals with disabilities. By offering adaptive tools and vibrant lipsticks, LadyEsmeralda Cosmetics ensures that beauty remains an inclusive experience for all. As a small business, the brand is proud to have donated over $1,500—as every contribution, no matter the size, makes a difference, and they are honored to give back in the ways we can!
The Inspiration Behind LadyEsmeralda
The brand’s origin story is deeply personal. Esmeralda adored wearing lipstick but often struggled with application due to her disabilities. Her sister, Angela, saw an opportunity to create a solution—one that would not only help Esmeralda but also benefit others facing similar challenges. This led to the development of the “lipstick loop,” an innovative accessory designed to help individuals with limited dexterity hold and apply lipstick with ease. It all started because Angela wanted to make sure Esmeralda could put on her lipstick by herself while Angela was at school, so she wouldn’t have to wait and could feel more independent. What began as a loving gesture between sisters grew into a mission to empower others with the same freedom and confidence.
Empowering People With Disabilities
LadyEsmeralda Cosmetics sets itself apart in the beauty industry by offering lipstick loops for free to anyone with disabilities. This initiative ensures that those who need extra support in applying lipstick can do so independently. The company’s mission extends beyond cosmetics—it is about empowerment, self-expression, and creating a world where beauty products are accessible to everyone.
Giving Back to the Community
Philanthropy is at the core of LadyEsmeralda Cosmetics. A portion of the brand’s lipstick sales is donated to disability-focused organizations that provide essential services such as adult and children day programs for individuals with intellectual disabilities. In 2024 alone, the company contributed over $1,500 from its lipstick sales to support these causes.
Products With a Purpose
LadyEsmeralda Cosmetics offers a collection of high-quality, cruelty-free, and vegan lipsticks designed to tell meaningful stories. The "Love, Carl" lipstick, a striking red matte liquid lipstick, was created in honor of Esmeralda’s lifelong friend and companion, Carl. Each lipstick shade is thoughtfully crafted to celebrate inclusion and self-expression.

Community Engagement and Advocacy


Beyond financial donations, LadyEsmeralda Cosmetics actively participates in community service initiatives. The company takes part in the Best Buddies Friendship Walk, an event dedicated to promoting inclusion for individuals with intellectual and developmental disabilities. Additionally, the brand organizes the annual Remembering Esmeralda Day of Service, encouraging volunteers to give back to local disability-focused programs.
Championing Inclusive Beauty
LadyEsmeralda Cosmetics is more than just a beauty lipstick brand; it is a movement toward a more inclusive world. By offering free adaptive tools, donating proceeds to disability organizations, and championing accessibility, the company is making a lasting impact in the beauty industry.
For more information about LadyEsmeralda Cosmetics, visit https://ladyesmeralda.com. To learn more about their community initiatives and charitable contributions, visit https://ladyesmeralda.com/pages/how-we-give.
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