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Pinkskate: The Brand for All Things Skating

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USAnews January 31, 2025
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Pinkskate: The Brand for All Things Skating
Nationwide- January 31,2025 (USAnews.com) Pinkskate, an activewear clothing brand created by a mother-daughter duo, is redefining the intersection of fashion and skating. Founded by Terri Ewert and her daughter Bethany, Pinkskate was born from their shared love for skating and a vision to fill a noticeable gap in the retail clothing industry. What began as a passion project in 2014 has grown into a brand that embodies inclusivity, sustainability, and empowerment for skaters of all disciplines.
Terri’s journey with skating began as a young girl taking learn to skate lessons at her local park district. She also loved roller skating with friends on the weekends. Terri passed that enthusiasm on to Bethany and introduced her to ice skating at age five. Bethany fell in love with ice skating and pursued the U.S. Figure Skating test structure. She successfully completed all testing requirements which ultimately earned her the designation of U.S. Figure Skating Gold Medalist for Senior Moves In The Field. Bethany also played girl’s Hockey in high school, coaches and teaches learn to skate classes to this day.
Their bond and mutual passion for skating inspired the creation of Pinkskate. The brand emerged from the realization that skating apparel was often underrepresented in mainstream retail. Terri and Bethany envisioned a clothing line that celebrated skating year-round—not just during the holiday season.
Pinkskate’s mission is simple: to provide trendy, high-quality apparel and accessories for skating enthusiasts. From ice skaters to roller skaters, inline skaters, hockey players, and skateboarders, Pinkskate offers designs that resonate with the diverse skating community. The brand’s snowflake logo symbolizes progress, acknowledging that every skater’s journey is unique. This message of perseverance is at the heart of Pinkskate’s philosophy.
The company has also taken steps to ensure its operations align with its values. By focusing on ethically sourced materials and producing items on demand, Pinkskate minimizes its carbon footprint while maintaining exceptional quality. This commitment to sustainability complements their broader goal of fostering a positive and supportive community for skaters.
One of the key ways Pinkskate stands out is by providing free skating tutorials to help adults new to the sport. These tutorials offer practical tips and encouragement, reflecting the brand’s belief that it is never too late to learn how to skate. Through social media platforms, Pinkskate engages with its audience by sharing these resources, building a sense of community, and inspiring confidence among skaters of all skill levels.
Pinkskate’s inclusive approach also extends to its collaborations with nonprofits. Notably, the brand partnered with the Rising Stars Adaptive Skating Program, designing jackets and hats for their volunteer coaching staff. Initiatives like this highlight Pinkskate’s dedication to giving back and supporting organizations that align with their mission.
As a small, family-owned business, Pinkskate’s connection with its customers is a priority. Terri and Bethany’s hands-on approach ensures every product reflects the values and passion that inspired the brand. From the thoughtfully designed apparel to the empowering messages behind each collection, Pinkskate is more than just a clothing line—it’s a celebration of skating culture and the skaters who make it unique.
Through its website and social media channels, Pinkskate continues to share its story, promote its products, and foster a community of skaters united by their love of the sport. With its combination of style, quality, and purpose, Pinkskate is poised to become a staple in the skating world, encouraging individuals to stay strong and embrace their own progress.
For more information about Pinkskate, visit their official website, or follow them on Facebook and Instagram.
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