Nationwide - January 31, 2025 - Born from a mother's desire to blend creativity, sustainability, and education, ImaginART Mats is redefining how children learn and play. Founded by Natalia Hebenstreit, a former lawyer turned mompreneur, the brand offers a simple yet revolutionary alternative to disposable coloring books and screen time—reusable, FDA-approved silicone coloring mats designed to engage young minds while reducing environmental waste.
The idea for ImaginART Mats took root during Natalia’s search for engaging, mess-free, and portable activities for her children. Frustrated with the endless cycle of torn coloring pages and bulky activity books, she envisioned a solution that would keep kids entertained without relying on screens. "As a mom, I was constantly struggling to find activities that were both engaging and portable," Natalia recalls. "My kids and I would go through countless coloring books and activity sheets while on the go. That’s when it hit me—there had to be a better way, both for parents and for our planet."
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Designed for families, teachers, and therapists, ImaginART Mats provides a screen-free, educational alternative that fosters creativity and learning. Each mat is crafted from food-grade silicone, making them safe, non-toxic, and reusable. With just a wet wipe or a damp cloth, the color disappears, allowing kids to color, erase, and create again—a stark contrast to traditional paper-based coloring books that contribute to waste.
More than just a fun activity, ImaginART Mats is a tool for early childhood development. The mats help improve fine motor skills, hand-eye coordination, and cognitive learning through interactive designs that include animals, professions, and nature themes. "Each mat is more than just an activity—it’s a portable classroom," Natalia explains. "Whether it’s our firefighter design at $17 or our popular mermaid and jungle themes at $22, every mat is crafted to spark learning conversations and develop fine motor skills."
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One of the most heartwarming aspects of the brand’s journey is how Natalia’s son became part of the creative process. "My son actually designed our company mascot," she shares. "It’s beautiful how children can inspire innovation—they see solutions where adults might see obstacles. His creativity became the heart of our brand."
The practicality of ImaginART Mats makes them a must-have for families constantly on the move. Available in three sizes, they are lightweight, foldable, and perfect for travel, fitting seamlessly into restaurant outings, airplane trays, road trips, and even school settings. "We designed these mats to be the perfect travel companion. They’re ideal for restaurant tables, airplane trays, or any on-the-go situation. Plus, they wipe clean in seconds, which every parent knows is essential!" Natalia adds.
With screen time concerns at an all-time high, ImaginART Mats offers a healthy, unplugged alternative. "Parents are desperately seeking ways to reduce screen time without sacrificing engagement," Natalia says. "Our mats offer that perfect balance—they’re portable, but they encourage hands-on creativity and learning instead of passive screen time."
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The brand is also gaining traction among educators and therapists, who use the mats in classrooms and therapy sessions. By offering customizable solutions for schools, museums, and businesses, ImaginART Mats is making an impact beyond homes and into structured learning environments.
Sustainability is another key pillar of the brand’s mission. By replacing disposable paper products with durable, reusable mats, ImaginART Mats helps families reduce waste while encouraging mindful consumption. "Our FDA-approved silicone coloring mats eliminate paper waste while fostering creativity. Each mat saves hundreds of coloring sheets from landfills," Natalia explains.
As more families, educators, and therapists embrace eco-friendly and screen-free solutions, ImaginART Mats is leading the way with innovation, quality, and purpose-driven design. The brand is more than just an alternative to coloring books—it’s a movement toward sustainable, educational play.
For families looking to inspire creativity while reducing screen time, ImaginART Mats is the perfect solution. Explore the collection at www.imaginartmats.com, and stay connected with the brand on Instagram, Facebook, and TikTok.