**FOR IMMEDIATE RELEASE**
Are Traditional Referral Agencies Hurting Your Senior Living Community? (3 Podcast Episodes to Help)
Carmel, California, Wednesday, 18 September 2024 - As the senior living industry continues to evolve, it's essential for communities to critically evaluate their referral strategies. In recent episodes of From Leads to Leases podcast, we delve into the ethical pitfalls of relying solely on traditional referral agencies and explore innovative alternatives that prioritize transparency, quality leads, and personalized care.
The Dark Side of Leading Referral Agencies
Relying too heavily on major referral lead websites could end up being more costly for senior living communities than they might think. In episode 23, How Leading Referral Agencies are Harming Your Reputation and Revenue, Jerry Vinci unpacks a damning Washington Post report that reveals a major conflict of interest in the business models of third-party referral agencies like A Place For Mom, and how this negatively impacts your senior living communities.
“[E]ven the best referral partners will tell you that referrals always come second to developing your own internal systems for lead generation and growth. They should complement your strategy and lead gen, not replace it,” explains Jerry in the episode.
The Power of Ethical Referral Systems
In episode 24 of From Leads to Leases entitled Enhancing Senior Living with Innovative Referral Systems, Jerry Vinci’s conversation with Jeremy Clerc, CEO of Assisted, highlights the positive impact of innovative referral systems. By prioritizing transparency, providing tour-ready leads, and empowering communities to control their narrative, these systems can offer a more effective and ethical approach to lead generation.
In this episode, Jeremy Clerc highlights what defines a quality lead: “[I]f I just told you I'm giving you good leads, what does that mean?” So we were like, look, we wanted to be very clear that this is not a subjective metric. If the person's coming, showing up, booking a tour, and showing up at your community, by default, they are a good lead.”
Navigating Senior Living Transitions with Empathy and Advocacy
Finally, in episode 25, Jerry gets talking to registered nurse and senior living advocate, Tess Quinn, to explore the importance of personalized placement and the role of empathy and active listening in supporting families during the transition to senior living.
Tess shares valuable insights on the challenges families face and how to provide the best possible support: “There is a difference between listening and active listening. Not just taking the info and doing something with it, but also offering transparency. Acknowledge that what they're going through is tough. I do find that transparency and personal touch are beneficial.”
Lead Generation 2.0
To ensure the success of senior living communities it's crucial to re-evaluate the prevalence of reliance on traditional referral agencies. These agencies can often have negative impacts on a community's reputation and bottom line. Instead, exploring innovative referral systems that prioritize transparency, quality leads, and community control is a more ethical, quality-controlled format for third-party lead generation.
Additionally, it's important to focus on personalized placement and advocacy to provide a smooth transition for residents and their families. By building internal lead generation capabilities, a senior living community can reduce its dependence on third-party referrals and take greater control over its growth and success.
From Leads to Leases is available on all major podcast platforms, including Spotify and Apple Podcasts.
About CCR Growth:
CCR Growth is a dynamic agency dedicated to revolutionizing success within the Senior Living Industry. Led by CEO Jerry Vinci, the agency specializes in Marketing and Brand Development, Sales, and Business Systems, providing a holistic approach to community growth. With a focus on innovation, data-driven strategies, and a commitment to excellence, CCR Growth empowers Senior Living Owners and Operators to thrive in a competitive landscape.
Interview Contact:
Jerry Vinci
CEO and founder
CCR Growth
(831) 242-1514