Stepan Baghdassarian: The Leading Voice of Armenian Wines in the United States
USA News February 05, 2025
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Stepan Baghdassarian: The Leading Voice of Armenian Wines in the United StatesLos Angeles, CA – February 07, 2025 - The global wine industry has long been dominated by classic regions such as Bordeaux, Tuscany, and Napa Valley, but a quiet revolution is underway—one that is bringing the ancient yet underappreciated wines of Armenia to the forefront. At the center of this movement is Stepan Baghdassarian, founder of WinesofArmenia.com, who has become the leading spokesman, advocate, and source for Armenian wines in the United States.
With a background in law, Baghdassarian’s journey into the wine industry was driven by passion rather than profession. In 2005, he launched MyWinePlus.com, an online retail platform specializing in high-quality wines, and soon developed a reputation for seeking out rare and exceptional selections. His dedication to discovery led him to Armenia, a country with one of the world’s oldest winemaking traditions—dating back over 6,000 years—but relatively unknown in modern wine markets.
Recognizing the potential of Armenian wines, Baghdassarian founded WinesofArmenia.com in 2010, a platform designed to import and distribute premium Armenian wines across the U.S. His mission was twofold: to introduce American consumers to the depth, history, and quality of Armenian wines, and to provide small Armenian wineries with access to a global market.
“I love the hunt to bring hard-to-find wines from established regions like Bordeaux, Tuscany, and Napa, but nothing excites me more than the rediscovery of Armenia’s winemaking tradition,” said Baghdassarian. “Armenian wines deserve to be recognized alongside the world’s finest, and I’ve made it my mission to ensure they get the attention they deserve.”The Face of Armenian Wine in America
Baghdassarian has become the primary voice and authority on Armenian wines in the U.S. As an industry leader, he educates wine professionals, sommeliers, and consumers on Armenia’s unique terroir, indigenous grape varieties, and centuries-old winemaking techniques. His deep knowledge, combined with a hands-on approach to importing and distributing, has positioned him as the go-to expert for those looking to explore one of the most exciting emerging wine regions.
Unlike traditional importers who focus on well-established wine regions, Baghdassarian has created an entirely new category in the U.S. market, helping Armenian wines gain the recognition they deserve. He actively collaborates with retailers, restaurants, and wine educators to expand awareness, ensuring that Armenian wines are not only available but also understood and appreciated.
Championing a Historic Winemaking Tradition
Armenia’s unique geographical and climatic conditions make it an ideal location for producing high-quality wines. The country is home to indigenous grape varieties such as Areni, Voskehat, and Khndoghni, which produce wines with exceptional structure, minerality, and aging potential. These wines stand out not only for their quality but also for their rich cultural significance, reflecting a winemaking tradition that predates some of the most famous European wine regions.
Baghdassarian has played a critical role in educating the market about these wines. He frequently participates in industry events, conducts tastings, and engages with wine professionals to bridge the gap between Armenian winemakers and American consumers. His ability to tell the story of Armenian wines in a compelling and accessible way has been instrumental in shifting perceptions and creating a growing demand for these exceptional yet underrepresented wines.
The Growth of WinesofArmenia.com
Under Baghdassarian’s leadership, WinesofArmenia.com has become the largest retailer of premium Armenian wines in the United States. His platform not only serves as an online store but also as an advocacy hub, providing valuable insight into the history, production, and future potential of Armenian winemaking.
Through strategic partnerships with small, family-owned wineries, Baghdassarian has built an exclusive selection of Armenian wines, many of which would not have otherwise reached the U.S. market. His ability to connect these boutique producers with American consumers has allowed them to thrive, bringing much-needed recognition to Armenia’s growing wine industry.
A Vision for the Future
As interest in Armenian wines continues to grow, Baghdassarian remains committed to expanding the reach and reputation of these wines. He envisions a future where Armenian wines are not just an alternative, but a staple on wine lists and in collectors’ cellars. His continued efforts to introduce these wines to mainstream audiences, combined with his deep-rooted passion for storytelling, position him as a key figure in the future of Armenian winemaking on the international stage.
“We are just getting started,” Baghdassarian noted. “Armenian wines are gaining momentum, and I’m proud to be leading this movement. My goal is to see these wines become as respected and sought-after as those from the world’s most prestigious regions.”
With his unmatched dedication and unwavering belief in Armenia’s winemaking potential, Stepan Baghdassarian is not just an importer—he is the driving force behind the Armenian wine renaissance in America.
For more information and to explore the selection of Armenian wines, visit:WinesofArmenia.comFollow on Instagram:@winesofarmenia_comFollow on Facebook:WinesofArmenia.com
