Born out of frustration with the often expensive and exclusive nature of cycling, Threshold Cycling aims to provide cyclists of all levels with quality gear, apparel, and expert advice. The company focuses not only on the best cycling equipment but also on cultivating a community where all cyclists are welcomed, regardless of their experience or skill level.
Threshold Cycling prides itself on offering high-quality cycling apparel and accessories at competitive prices. This accessibility allows people of all backgrounds to engage in cycling, whether for recreation or fitness. Additionally, Threshold’s commitment to inclusivity is reflected in the wide range of sizes available, including plus-size jerseys and bib shorts, ensuring that every cyclist feels comfortable on their bike.
“We’re here for the everyday cyclist. It’s not about mimicking trends or influencer culture – it’s about building a genuine, supportive community where people can learn, ride, and share their passion for cycling,” said Steve Hall, founder of Threshold Cycling.
In an effort to further engage with the cycling community, Threshold Cycling hosts regular group rides on Zwift, a virtual cycling platform, which are free for anyone to join. These virtual rides offer participants not only the opportunity to cycle with others but also the chance to receive valuable tips and advice from experienced cyclists. For Hall, it's about helping others have fun on their bikes and fostering a judgment-free atmosphere.
Threshold Cycling’s dedication to its community goes beyond just product offerings. The company is a true supporter of its customers, encouraging all riders to connect and build friendships. Whether you’re an experienced cyclist or a beginner just starting out, Threshold provides an environment where everyone feels welcome.
“Cycling has given me so much joy and fulfillment, and I want others to experience that too. We’re focused on creating a community where everyone belongs and helping people enjoy the sport,” Hall added.
Threshold is not just another cycling brand—it's a community where cyclists support each other, share knowledge, and come together to improve their riding experience. Whether you're looking for the right gear or the right advice, Threshold Cycling is there to make sure you enjoy every ride.
To stay connected with the growing Threshold community, cyclists can join group rides, events, and challenges hosted by Threshold on platforms like Zwift and Strava. It's free, fun, and an excellent way to join a welcoming group of cyclists.
For more information about Threshold Cycling, visit www.thresholdcycling.com or connect with them on social media at: