A Calmer Path: How moreU Is Reshaping Wellness for the Sensitive and Overlooked

Listening to the Quiet Signals of Stress

NATIONWIDE - AUGUST 2025 - (USAnews.com) — For Johnny Curl, co-founder and CEO of moreU, the journey into wellness innovation began with something personal—an unshakable sense that mainstream wellness products weren't made for people like his family. “There was a disconnect,” he reflects. “We kept encountering options that just didn’t feel safe or inclusive for people with heightened sensitivities.” What began as a shared frustration soon became a mission to do something different.

As Curl explored the wellness landscape, he noticed a pattern: ingredients that lacked consensus on safety for certain groups, dosages that felt too intense, and a general lack of consideration for those with autoimmune concerns, hormonal imbalances, or heightened sensitivities. The need was clear, and it was deeply personal.

Creating for the Often-Excluded

This realization led to the creation of morecalm, a daily supplement designed with a thoughtful formula and a highly selective ingredient list. Developed with research-backed components like Myo-Inositol, Magnesium Glycinate, Vitamin B6, and a moderate amount of L-Theanine, the blend is crafted for people looking for a wellness option that prioritizes both balance and intentionality.

Sweetened with Reb M, known for its clean taste, morecalm avoids fillers and flow agents to offer a mixable option with simplicity and clarity at its core.

Curl emphasizes that moreU isn’t trying to appeal to everyone. “This was about recognizing those who rarely see themselves reflected in the wellness aisle,” he says. “People who’ve been told their needs are too complex or too specific.”

Built from Real Feedback and Everyday Experience

The earliest support came from Curl’s own circle—family members navigating their own health complexities, friends who shared stories of stress, and early testers who appreciated a gentle, well-considered approach. Their feedback informed not only the formula, but the brand’s identity.

Taste was a crucial part of the process. “When you’re already dealing with stress or fatigue, it’s important that wellness doesn’t feel like another burden,” Curl explains. morecalm was designed to be pleasant and easy to incorporate, reinforcing the idea that wellness can feel both accessible and supportive.

moreU’s Distinct Approach to Wellness

In an industry often driven by trend cycles, moreU takes a quieter, more considered approach. The brand avoids unnecessary hype and focuses instead on formulation integrity and user experience. It’s not about flash—it’s about thoughtful care for those who rarely see themselves centered.

This includes people navigating hormone sensitivity, certain dietary restrictions, or those simply seeking lower-intensity wellness support, such as parents of young children. moreU aims to meet them with products that are practical, transparent, and built with care.

A Mission Rooted in Empathy

At the heart of moreU’s mission is a commitment to empathy—creating wellness products that speak to people’s needs without overselling or overpromising. The team envisions a future where those often excluded from health conversations feel welcomed and understood.

As Curl puts it: “We just want people to feel like someone finally considered their perspective. That alone can be powerful.”

Learn More

To explore moreU’s offerings and approach, visit drinkmoreu.com or follow their journey on Instagram and TikTok.