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ATEEZ and BRMUD: A Powerful Collaboration Between One of K-pop’s Top Groups and a Rising Skincare Brand
BRMUD, known for its effective Boryeong mud-based skincare, teams up with ATEEZ, one of the biggest K-pop groups, to expand its global reach and tap into new markets.
Aug 12, 2025
BRMUD’s Meteoric Rise in K-Beauty
BRMUD, a skincare brand rooted in the rich minerals of Boryeong mud, has quickly become a notable name in the global beauty market. Known for its effective, natural formulations, BRMUD offers products designed to nourish and hydrate the skin. Its flagship product, the Relief Mud Mask, has gained attention for its ability to detoxify and revitalize the skin, leading to growing popularity among skincare enthusiasts.
While the quality of BRMUD’s products speaks for itself, the brand's success has been further propelled by high-profile endorsements. Cardi B’s TikTok video showcasing the Relief Mud Mask helped bring significant attention to the brand, with millions of views fueling a surge in interest. Additionally, influencer Haley Baylee, with her large social media following, played a role in amplifying the brand’s visibility within the beauty community.
The Game-Changing ATEEZ Collaboration
BRMUD’s recent collaboration with ATEEZ, one of the most popular K-pop boy groups, marks a new chapter in the brand's global expansion. ATEEZ, known for their immense international fanbase, brings unparalleled visibility to the brand, especially in North America and Europe, which have become key markets for skincare.
This partnership allows BRMUD to tap into the cultural influence of K-pop, where trends spread rapidly across social media platforms like TikTok. By partnering with ATEEZ, BRMUD is not only increasing its exposure but also aligning itself with a global cultural moment that resonates with both K-pop fans and skincare aficionados. The brand is effectively combining the appeal of high-quality skincare with the magnetic energy of one of the most influential music groups today.
Why BRMUD Stands Out in the K-Beauty Market
The K-beauty industry is competitive, with countless brands vying for consumer attention. What sets BRMUD apart is its commitment to quality and its strategic use of celebrity endorsements to build authentic connections with consumers. Unlike many brands that simply leverage a celebrity’s name, BRMUD's collaborations feel genuine, as seen with Cardi B’s and Haley Baylee’s engagement with the brand. Their personal endorsement of BRMUD’s products has contributed to the brand’s reputation for quality and effectiveness.
The addition of ATEEZ to the mix further strengthens BRMUD’s cultural relevance. As one of the most influential K-pop groups globally, ATEEZ has the power to reach millions, bringing with it a wave of brand recognition and attracting new customers. This partnership is a smart move in expanding BRMUD’s reach, making it a go-to brand for consumers in regions where K-pop is a cultural phenomenon.

Looking Ahead: The Future of BRMUD and ATEEZ
With the continued success of the Relief Mud Mask and the addition of ATEEZ to its marketing campaigns, BRMUD is poised for further growth in the global skincare market. Expect more innovative products and exciting collaborations in the future, as the brand continues to expand its presence.
As BRMUD’s product line evolves, fans of ATEEZ and skincare enthusiasts alike can anticipate more opportunities to experience the benefits of Boryeong mud. With the brand's focus on quality, cultural relevance, and strategic partnerships, BRMUD is on track to become a household name in skincare.
Discover the Magic of Boryeong Mud
If you haven’t yet experienced the magic of Boryeong mud, now is the perfect time to dive in. With ATEEZ leading the charge, BRMUD is shaping the future of skincare. Visit BRMUD’s official website or check out their Amazon store to explore their popular products. And don't forget to follow them on Instagram and TikTok for the latest news and exclusive offers.
With its strategic partnerships, high-profile endorsements, and powerful product line, BRMUD is showing no signs of slowing down. Keep your eyes on this dynamic brand and its innovative approach to skincare — the revolution is just beginning.
USA News Contributor
This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
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