B1T1 Coffee & Tah-Mee Yogurt: JM Tiu's Vision for Filipino Brands on the Global Stage

Nationwide (USANews) In the fast-paced world of food and beverage, standing out requires more than just great products, it requires a unique vision, resilience in the face of setbacks, and a commitment to delivering exceptional quality. Few entrepreneurs embody these qualities more than JM Tiu, the visionary behind B1T1 Takeaway Coffee and Tah-Mee Frozen Yogurt. Within just two years, these brands have grown to more than 100 stores, with a clear goal in sight: to expand globally and establish a significant international presence by 2037.

Tiu's ambition doesn’t stop at simply expanding his brands; he aims to reshape how Filipino food culture is perceived globally. By expanding B1T1 Takeaway Coffee into key international markets such as Dubai, Indonesia, Vietnam, and Singapore, and with plans to target more countries over the next five years, Tiu’s drive to bring Filipino excellence to the world is evident. At the heart of this international success is Tiu Worldwide Franchise Inc., the company he established to support the global expansion of his brands.

A Journey Rooted in Purpose and Innovation

Before founding B1T1 Takeaway Coffee and Tah-Mee Frozen Yogurt, JM Tiu spent years in sales and marketing, building over 1,000 franchise accounts across various industries. During this time, Tiu noticed a significant gap in the market: many food brands lacked true innovation and consistent quality. This realization was the catalyst for Tiu’s next move: to create something that not only served the Filipino market but also had the potential to thrive globally.

In 2022, Tiu launched Tiu Worldwide Franchise Inc., a company designed to house his flagship brands. B1T1 Takeaway Coffee offers affordable yet high-quality coffee for on-the-go customers, while Tah-Mee Frozen Yogurt combines indulgent flavors with healthier, refreshing options. Tiu’s vision was clear from the start: to provide high-quality, Filipino-inspired food that could compete on a global scale.

Through these brands, Tiu is redefining what it means to provide value in the food industry. His emphasis on offering quality products at affordable prices is key to appealing to a broad, international audience. Tiu’s products are designed to be both convenient and indulgent, making them accessible to consumers from all walks of life, no matter where they are in the world.

Challenges and Turning Points: The Making of a Resilient Leader

Tiu’s success did not come without significant challenges. One of the most difficult moments in his journey was a financial setback, where he lost PHP 9-10 million due to dishonest business partners. Rather than letting this setback define him, Tiu took it as a lesson and an opportunity to grow. “Every setback carries a purpose and blessing,” he reflects, showing his resilience and ability to turn adversity into an advantage.

The road to success also involved tough decisions, such as parting ways with partners who did not share his vision and turning down franchise applications that did not meet his standards. While these decisions slowed short-term growth, Tiu believes they were essential for building a brand that could stand the test of time. His commitment to quality and sustainability is evident in the way he operates his businesses, always prioritizing long-term success over immediate profits.

Innovation as a Competitive Edge

Tiu believes that innovation is key to standing out in a crowded marketplace, and his brands are built on this principle. By identifying gaps in the market and creating value where others have not, he has managed to carve out a unique space for both B1T1 Takeaway Coffee and Tah-Mee Frozen Yogurt. These brands combine affordability with premium quality, a combination that has resonated with customers and fueled their rapid growth.

One of the secrets behind the brands' success is their constant drive for improvement. Tiu fosters a culture of continuous innovation, pushing his team to improve their products, services, and processes every single day. This commitment to excellence has allowed B1T1 and Tah-Mee to scale quickly while maintaining the high standards that customers expect.

The Road Ahead: Ambitious Global Expansion Plans

With the Philippine market now well-established, Tiu and his team have set their sights on aggressive global expansion. In 2023, B1T1 Takeaway Coffee made its debut in Dubai, Indonesia, Vietnam, and Singapore, marking the first steps toward a broader international presence. Over the next five years, the company plans to expand into additional countries, bringing Filipino flavors to a global audience. Tiu's vision is to further solidify the brands' position in the international market by focusing on sustainable, long-term growth.

Central to this expansion strategy is Tiu Worldwide Franchise Inc., which is focused on building a network of high-quality, value-aligned franchise partners. Tiu’s franchising model places significant emphasis on collaboration with partners who share the brand's dedication to delivering exceptional products and services. “Our focus is on partnerships that provide significant value and have a proven track record,” Tiu says, ensuring that growth is sustainable and aligned with the brand's core values.

A Legacy Beyond Business

While Tiu’s business success is remarkable, his ultimate goal is not simply financial achievement, it’s about creating a lasting legacy that extends beyond the boardroom. His faith and values guide his leadership, and he is committed to using his business as a force for good. “I believe this journey is guided by a higher calling,” Tiu says, underscoring the importance of purpose-driven entrepreneurship.

Tiu’s brands are designed not just to provide affordable, high-quality food, but to contribute to society in a meaningful way. From creating job opportunities to supporting charitable initiatives, Tiu’s approach to business is rooted in a desire to uplift communities and make a positive impact. This commitment to social responsibility is one of the key factors that sets him apart as an entrepreneur.

Advice for Aspiring Entrepreneurs: The Power of Resilience and Purpose

Reflecting on his journey, Tiu has valuable advice for those looking to venture into entrepreneurship. “Challenges are gifts that push us to become better versions of ourselves,” he says. His story is a testament to the power of resilience, quality, and purpose in building a successful business. For Tiu, entrepreneurship is about more than just profit, it’s about using business as a vehicle for personal growth and societal impact.

As Tiu continues to expand his brands across the globe, his story serves as an inspiration for aspiring entrepreneurs everywhere. By staying focused on quality, resilience, and a commitment to creating something bigger than himself, Tiu is building a business that will not only thrive but will make a meaningful impact on the world.

Explore the Future of Filipino Brands

If you’re interested in experiencing high-quality, affordable coffee and frozen yogurt from B1T1 Takeaway Coffee and Tah-Mee Frozen Yogurt, visit our stores and enjoy the excellence that’s making waves internationally. For aspiring entrepreneurs, discover more about the exciting franchise opportunities with Tiu Worldwide Franchise Inc. and join a growing network of Filipino brands bringing a unique taste to the world.