Built to Be Fired: How Field Vision Is Redefining Modern Marketing Consulting
Field Vision is shaking up the traditional consulting model with a unique approach to marketing strategy, focusing on long-term growth through system design and measurable momentum.
By
Sep 30, 2025
Author: Jessica Williams
SAN DIEGO — The theater of 850 marketers and business executives fell silent as David Hampian delivered a challenge to the industry. His message was simple yet provocative: build a consultancy designed to be fired.
Speaking at brightonSEO’s San Diego conference, Hampian unveiled Field Vision, a new marketing consultancy rooted in the belief that success should be measured not by dependency, but by independence. The firm’s north star, he explained, is creating systems so scalable that clients ultimately no longer need outside support.
“It’s about building growth engines that stand on their own,” Hampian told attendees. “Our success is measured by how quickly you no longer need us.”
The concept, audacious in its simplicity, drew both curiosity and quiet recognition from the crowd. In a field where long-term retainers often define success, Hampian’s model flips the equation by placing client autonomy at the center.
After his keynote, we spoke with Hampian about his vision for Field Vision, and how his approach aims to rewrite the rulebook for modern marketing consultancies.
The Growth System Architect
Hampian’s path to founding Field Vision reads like a masterclass in growth across entertainment, tech, and media’s most demanding arenas.
At Pandora, he helped establish the company’s first growth team, launching marketing programs and artist partnerships that added millions of new customers and revenue streams. The scale only intensified at Twitch, where Hampian spearheaded the brand’s push beyond gaming into music and sports. His global campaigns and marquee partnerships drove double-digit lifts in customer growth and included high-profile moments such as leading marketing for the NFL’s Thursday Night Football on Twitch and launching the 26,000-square-foot Twitch Lounge at Allegiant Stadium with the Las Vegas Raiders.
It was at Amazon, however, where his philosophy crystallized. Tasked with building the Audience Development function from the ground up, Hampian designed systems that scaled far beyond individual campaigns. His team didn’t just drive performance — they built infrastructure. That included launching Amazon’s first GenAI entertainment product, Maestro, and producing cultural tentpoles such as Kendrick Lamar’s The Pop Out livestream, which became the most-watched in Amazon’s history.
Scaling Smarter: Field Vision’s Approach to Growth Systems in Marketing
Across these roles, Hampian saw a recurring flaw: brands chasing short-term wins without the systems to scale what worked. Marketing often ran in silos, leaving momentum to fade. To solve this, he developed two proprietary frameworks: SCORE (strategy) and PACE (process) — the backbone of Field Vision’s growth engine.
What sets Field Vision apart is its deliberately finite role. Instead of producing endless decks or embedding for years, the consultancy enters with a clear mandate: diagnose the problem, build a tailored playbook, and train the client’s team to run it independently.
“We get in, we build, we get out,” Hampian says. “If the engine only runs when we’re in the room, it’s not an engine at all.”
The Power of Frameworks: SCORE and PACE
SCORE and PACE aren’t acronyms for the sake of branding. They are the operating frameworks behind Field Vision’s promise of sustainable growth. Together, they shift marketing from campaign-driven activity to scalable systems.
SCORE is the strategy engine. It distills business goals, audience insights, market dynamics, and competitive intelligence into a clear, experimentation-led growth plan. Hypotheses guide each initiative: if we do X, then we expect Y. This creates a cycle of testing, learning, and scaling. Instead of chasing one-off wins, SCORE builds a blueprint that compounds over time.
PACE is the process engine. It turns strategy into execution by refining workflows, strengthening collaboration, and equipping teams with the right tools. With PACE, brands can test, learn, and adapt quickly without losing sight of long-term objectives.
Together, SCORE and PACE create a system where strategy and process reinforce each other, driving growth that lasts well beyond any single campaign or consultant.
A New Future for Marketing Consultancies
The future of marketing consulting looks a lot like Field Vision. By moving away from prolonged engagement models and creating frameworks that can be executed independently, the firm is dismantling the barriers that have long existed between consultants and clients. Their track record demonstrates the potential of this approach.
As Hampian puts it: “Campaigns end. Systems scale. That’s the difference.”
Visit Field Vision today to learn how they can help your brand achieve lasting success.
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