CCR Growth Drives Record Occupancy Gains in Senior Living

NATIONWIDE - SEPTEMBER 2025 - (USAnews.com) — For Carnegie East House in New York and The Westerly Pewaukee in Wisconsin, the challenge felt urgent. But with the guidance of CCR Growth both communities transformed uncertainty into record-setting occupancy gains.

A Mission Built on Measurable Outcomes

CCR Growth, founded by senior living marketing veteran Jerry Vinci, was created with a simple but radical promise: to replace guesswork with data-driven growth. Rather than chasing impressions or clicks, the agency measures success by high quality leads, filled rooms, and shorter sales cycles. “Our goal is always to deliver outcomes, not just campaigns,” Vinci explained. “When marketing, sales, and business systems align, growth becomes predictable.”

That philosophy became the turning point for Carnegie East House, a nonprofit enriched senior housing provider. The community had hovered at 54 percent occupancy, a level that put pressure on both finances and staff morale. After implementing CCR Growth’s framework, occupancy surged to 82 percent in just one year, a 50 percent relative increase.

The Challenge of a New Market Entry

For The Westerly Pewaukee, part of the Koru Health family, the challenge looked different. As a brand-new community in Wisconsin, it faced the daunting task of lease-up: convincing prospective residents and their families to choose a community with no established reputation or word-of-mouth referrals. CCR Growth designed a targeted launch plan, using precise digital advertising, and performance tracking. The results came quickly. Within just four months, The Westerly Pewaukee doubled occupancy, climbing from 25 percent to 51 percent.

A Holistic Approach to Growth

What made these results possible? CCR Growth emphasizes metrics that most agencies overlook, such as Cost Per Move-In and sales cycle length. By drilling into the numbers, the agency helps senior living teams focus their resources where they matter most. Outdated tactics, like mass mailings or generic event marketing, are replaced with strategies that meet families where they are searching today: online, on social platforms, and in conversations with trusted advisors.

Just as important, CCR Growth works to unify every step of the resident journey. A prospect’s first digital touchpoint, the follow-up call from a sales counselor, and the tour experience are treated not as isolated tasks but as pieces of one seamless system. That system, Vinci argues, is what turns leads into leases.

Sharing Knowledge Across the Industry

The lessons learned from Carnegie East House and The Westerly Pewaukee are not kept behind closed doors. Vinci hosts From Leads to Leases, a podcast that explores the strategies and trends shaping senior living growth. Each episode features conversations with executives, marketers, and thought leaders who share what’s working in today’s dynamic market. The show has become a resource for operators nationwide who want to move beyond outdated marketing playbooks.

A Human Impact Beyond Numbers

While the metrics are impressive, the story is ultimately human. For residents, higher occupancy means communities that feel vibrant and connected rather than half-empty. For staff, it creates stability and the ability to focus on care rather than constant turnover. And for families, it brings the reassurance of knowing their loved ones are part of a thriving, supportive environment.

These outcomes reinforce CCR Growth’s belief that marketing in senior living is not about vanity metrics. It is about creating the conditions for stronger communities, healthier financial foundations, and better lives for older adults.

Looking Ahead

In a market that continues to shift, with changing demographics, evolving expectations, and heightened competition, CCR Growth is positioning its partners to thrive. By blending data-driven frameworks with human-centered insights, the agency is rewriting what senior living marketing can achieve.

For communities facing occupancy challenges, the stories of Carnegie East House and The Westerly Pewaukee prove that growth is not only possible but measurable and repeatable.

To learn more about CCR Growth’s approach or explore insights from the From Leads to Leases podcast, visit CCR Growth.