CCR Growth Launches Growthly, a Performance-Based System to Solve Boutique Senior Living’s Occupancy Crisis

FOR IMMEDIATE RELEASE

CARMEL, CALIFORNIA – DECEMBER 2025 - (USAnews.com) — CCR Growth, a specialized demand generation agency for the senior living sector, today announced the launch of Growthly, a groundbreaking performance-based occupancy system designed exclusively for boutique senior living communities with 10 to 50 rooms. The new offering directly addresses the critical need for predictable growth models in the small-scale senior care segment, a market projected for significant expansion.

Solving the Retainer Trap in a Growing Market

The demand for personalized, home-like senior care is growing rapidly, but smaller operators often find themselves underserved by traditional marketing models. These large-scale agencies demand substantial upfront retainers, creating undue financial risk for communities with tight margins.

"Most boutique community owners are struggling with a common challenge: they’re excellent at providing high-quality care, but overwhelmed by marketing models that don’t meet their needs. They pay high retainers, receive a flood of unqualified leads, and still face empty rooms. This cycle should not exist for communities like these," said Jerry Vinci, Founder and CEO of CCR Growth.

The Demand for Boutique Care is Surging

Growth Segment:

Personalized, boutique care settings are increasingly sought after by families who prefer an intimate, home-like environment for their loved ones. These settings offer a more tailored, family-like atmosphere compared to larger institutions, and the demand is rising in direct response to families seeking these types of accommodations.

High Risk, No Margin for Error:

For smaller communities, such as those with only 10 units, one vacant room equates to a significant revenue loss: as much as 10% of their income. The extremely low margin for error means that boutique senior living operators need a marketing system that is both precise and accountable. Without a steady flow of qualified leads, these operators risk financial instability, especially when vacancies inevitably occur.

Growthly: Predictable Move-Ins, Minimal Risk

Growthly is a specialized adaptation of CCR Growth's proven Senior Growth Innovation Suite (SGIS), which has seen success with increasing occupancy in senior living communities countrywide time and again. This system has been adapted to solve the traditional marketing challenges while sharing the risk with the community, providing predictable results without requiring upfront financial commitments.

No Upfront Retainers Until Full Occupancy:

With Growthly, boutique communities are not required to pay hefty upfront retainers. Instead, the community pays a service fee only when a resident moves in and stays, removing the financial gamble and burden of upfront fees. This performance-based model ensures that CCR Growth is fully invested in the success of the community.

Verified, Ready-to-Move-In Leads:

Growthly provides a full-service team of lead generation and sales automation experts, delivering highly qualified prospects rather than a flood of generic leads. This targeted approach ensures that the leads are verified, ready-to-move-in prospects, meaning less time spent on unqualified inquiries.

Systems That Build Stability:

The system is designed to generate a steady stream of leads while also managing a waitlist, ensuring that communities continue to be filled even when fully occupied. By maintaining a waitlist, Growthly helps mitigate the risks associated with turnover, making it a reliable, long-term solution for maintaining optimal occupancy levels.

“We built Growthly to provide the consistent, predictable move-ins that these high-touch boutique communities deserve,” Vinci added. “Unlike expensive referral agencies that charge placement fees for leads you don’t own, Growthly gives the community a full system to attract and own their own qualified pipeline. We put our money on our ability to perform.”

About CCR Growth

CCR Growth is a specialized demand generation agency dedicated exclusively to the senior living sector. Focused on integrating marketing, sales, and business systems, CCR Growth helps senior living operators transform fragmented efforts into guaranteed revenue. Through its proprietary Senior Growth Innovation Suite (SGIS) framework, the company provides end-to-end support to both large operators and boutique communities, ensuring predictable occupancy and long-term growth.

Interview Contact:

Jerry Vinci
CEO and founder
CCR Growth 
jerry@ccrgrowth.com 
(831) 242-1514