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Clean Flames, Clear Intentions: How Votive Is Redefining Aromatherapy Soy Candles
Votive is changing the way women experience candlelight with luxurious, toxin-free, wellness-inspired products.
Sep 10, 2025
In the hush of a quiet evening, the flicker of candlelight can transform a room into a sanctuary. For many, that glow means more than ambiance, it’s an invitation to breathe deeper, to reset, to heal. For Daniela Stancescu, founder of Votive, natural candles became the canvas for something larger: a way to merge artistry with intentional wellness. What began as a personal search for purity and peace has grown into a boutique brand that’s now shaping the future of aromatherapy candles with unmatched integrity.
“I’ve always believed that a candle shouldn’t just smell good—it should do good,” Daniela shares. “That means creating products that support the body, soothe the mind, and elevate the spirit.”
The Spark Behind Votive
Founded in 2022, Votive emerged from Daniela’s frustration with mass-market candles that promised luxury but delivered synthetic fillers and toxins. With over three years of experience in the natural candle industry, she recognized a gap: where were the candles crafted with true therapeutic intention?
Her answer was to create a brand that married eco-conscious craftsmanship with clinical-level wellness benefits. From the beginning, Votive was built not simply to decorate spaces, but to nurture them.
Aromatherapy at the Heart
Among Votive’s collections, the Aromatherapy Soy Candle Range shines as the brand’s defining feature. Each candle is more than fragrance—it is a therapist-formulated blend, developed in collaboration with certified aromatherapists who understand the science of essential oils.
Crafted with 100% non-GMO soy wax and therapeutic-grade essential oils, these candles are designed to promote balance, focus, relaxation, and restorative calm. Daniela describes the process as meticulous: “We don’t guess. Every formula is created with intention, precision, and a clear wellness purpose.”
Customers often choose blends based on their personal needs—whether easing stress after a long day, fostering clarity during work, or cultivating stillness in meditation. With each burn, the candles release more than scent—they release a sense of sanctuary.
Beyond the Flame: Crafting with Integrity

Votive’s dedication to clean living extends to every detail. Unlike many candle companies that dilute essential oils with synthetic fragrances, Votive insists on transparency and purity. The result is a clean, toxin-free burn that allows customers to breathe easy—literally and figuratively.
The brand’s eco-conscious philosophy carries through to packaging. Each vessel is recyclable, and biodegradable materials are used in shipping, ensuring that customers’ choices support not only their wellness but also the planet’s.
“Every candle is hand-finished,” Daniela says. “That human touch ensures quality, but it also ensures care. You’re not just lighting a candle—you’re lighting something that was created with intention for your well-being.”
Facing a Crowded Market with Purpose
Breaking into an oversaturated candle industry wasn’t without challenges. Votive needed to rise above trends and prove that wellness candles could be both luxurious and therapeutic. The answer wasn’t aggressive marketing—it was authenticity.
Word spread among wellness-conscious women who valued transparency, artistry, and the science behind the scents. In an era where consumers demand alignment between their purchases and their values, Votive’s mission resonated deeply.
“Our customers care about what they bring into their homes,” Daniela reflects. “They want clean air, safe products, and experiences that align with who they are. That’s the community we’re honored to serve.”
A Brand for the Modern Woman
Today, Votive stands as more than a candle company—it is a wellness lifestyle brand designed for women seeking intentional living. The aromatherapy range, with its clinically informed formulas, empowers customers to carve out rituals of calm, balance, and self-care.
The sculptural and scented collections bring artistry and elegance, but the aromatherapy candles remain the heart of Votive’s vision: eco-friendly candles that are not only beautiful but also profoundly beneficial.
“We’re not just selling candles; we’re helping women create sanctuaries,” Daniela emphasizes. “Every flame is a reminder that wellness can be woven into everyday life.”
Create Your Sanctuary with Votive
If you’re ready to invite balance, clarity, and calm into your daily rituals, Votive’s Aromatherapy Candle Range is where to begin. Each therapist-formulated blend is a step toward intentional living—where your home becomes more than a space, but a sanctuary.
Explore the collection today and experience how clean flames and clear intentions can transform not just your room, but your state of mind.
Visit VotiveCandle Co Facebook or explore their online store on votivecandlestore.com.
USA News Contributor
This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
This article features partner, contributor, or branded content from a third party. Members of the USA News’ editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
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